Colin Masson

“Colin is an outstanding manufacturing thought leader and a kind and patient colleague and mentor! I had the pleasure of working with him during a 6-month period at Microsoft. I witnessed firsthand all the value and knowledge he brought to the different projects across our team, rooted in deep customer and industry knowledge but also with B2B marketing mastery. He flawlessly executed both top of the funnel marketing activities and inbound marketing motions like sales enablement.”

“I've enjoyed several years working with Colin as we focused on transforming our manufacturing customers. With an extensive background and experience in industry, including time as an industry analyst, Colin brings authenticity and deep knowledge of current industry initiatives and future opportunities that enable our customers to visualize, plan, and execute their manufacturing modernization efforts. Colin is skilled at executive engagement and synthesizing complex scenarios into relevant, value-based opportunities that help our customers clearly envision their future state. As leader of our worldwide industry marketing team for manufacturing, Colin has been one of my key collaborators supporting our customer-facing marketing initiatives that drive awareness, customer action, and sales opportunities. I am fortunate to have him as a partner.”