Coleen Conklin

Another Boston runs on Dunkin’ ad. I like it, I do! I like it, but do I love it? Do I feel it in my bones? ☕ Casey Affleck’s current “Instigator” movie promo isn’t his first rodeo with Dunkin’. He was featured back in 2016 in a super funny SNL commercial. A clever skit that cemented the relationship between Dunkin’ & Boston. https://lnkd.in/gFMYEJbp ☕ Ben Affleck in “The Drive-thru” made all the sense of the world and had a really strong showing in our System1 Test Your Ad platform. Overall, it was very funny, likable, and strong for short-term sales lift. https://lnkd.in/gtw5p5bx ☕ “The Dun-Kings” is where things get a bit more interesting. Dunkin’ topped our charts as the #1 Super Bowl advertiser for short-term sales lift potential but struggled to emotionally connect in a way to build long-term brand growth. Negative emotions can work really hard for you if you resolve them, but the Ad seemed to have polarizing components (or personalities), leaving unresolved feelings of contempt, disgust & anger. https://lnkd.in/grMxYtkG ☕ So what does Dunkin' love look like? “Holiday Unboxing” featuring Glenn White’s “Everybody Loves a Donut.” You can’t underestimate the power of the human connection & sharing along with a singable tune that makes your heart sing. https://lnkd.in/gSM9gvSE What are your thoughts? Love it? Like it? Still pining for a Dunkin’ jumpsuit? I share #Advertising & #Marketing musings, follow for more. Andrew Tindall Jess M. Genevieve Norris Melissa Rosenthal

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Robin Bonn from Co:definery helps agencies create a future-proofed, high margin business by creating their ‘Market of One’. Robin joined me on the Creative Agency Account Manager podcast and explains why the agency market isn't oversupplied, it's under differentiated. He shares how he is helping agencies define their market of one and accelerating their growth. We also discuss the challenges agency owners are facing right now and tips for how to remain positive in the current climate. Link to the full episode is in the first comment below 👇

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Retail media is in its infancy and innovative technologies are needed to help retailers, brands and their partner’s scale. We built Turbyne to orchestrate the multitude of channel partners and it will be a pleasure to see that business’ continued growth. Another huge gap in the retail media "supply chain" is filled by OnlineSales.ai and it is OSMOS platform. OSMOS brings it all together with the World's first omnichannel retail media operating system. By centralizing ad serving, order management, automated business processes and rich insights in a single SaaS platform, OSMOS helps retailers improve campaign ROI, increase revenues while lowering overhead. Already a significant partner to retailers and publishers overseas, I am excited to announce that the next chapter in my career is to serve as the CEO of the Americas for OnlineSales.ai. I will be collaborating diligently with my colleagues to help retailers in the America's scale and monetize their retail media with the comprehensive OSMOS platform. As an industry we have done a fantastic job of enabling retail media tactics inside the store and online. The next phase is bringing it all together and accelerating growth for all retailers and publishers. OSMOS is the cornerstone technology for phase 2 and I am delighted to help retailers and publishers apply it to their business. Please help me welcome OSMOS to the Americas and DM me to learn more about this important platform.

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