Colby Flood

Here is how we cut this PI firm's CPL by over 60% in 3 days using our InMarket data. PI firms typically pay $140 - $350 per lead with Google Ads. Until... We built them an InMarket audience of people searching for 'PI lawyers Near Me' on Google. Matched the keyword searches and website URLs they visited to our database to find the personal contact information. Synced that data into their Meta ad account and within 3 days they had gone from the typical $140 - $350 down to $50. That's not all, they are getting insane CTRs. This proves our InMarket data is actually 'In the market' This works for any business that is running ads. If you want to cut your ad cost by up to 60% let me know.

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AARON ADAMSON & ALEX POLAMERO: 🔥🚀 The Importance of Holistic Profit Measurement in PPC Campaigns 🚀🔥 Exciting discussion alert! Dive into the world of PPC profitability with this Q&A with Aaron Adamson and Alex Polamero. Separate no more! We're shifting gears to a holistic tracking approach for PPC campaigns. From proving profitability to scaling up spending, we're all about maximizing that profit margin while complementing other marketing channels. Our ecosystem of technology, including PPC and CRM tools, is designed to boost profitability like never before. Collaboration is key! We're teaming up with sales to deliver results and drive growth at lightning speed. Email marketing, anyone? Let's convert those leads, increase customer lifetime value, and support the profitability of PPC campaigns. No more silos! Let's break down those barriers and create a seamless, data-driven ecosystem for all promotional channels. Join the revolution! Embrace a holistic, profit-focused approach to PPC campaigns for maximum success. 🙌💸 #PPC #Profitability #HolisticApproach #MarketingEcosystem #SalesCollaboration

Hope to get more solid datapoints on this (so far only have done this for one of our shops and search traffic saw some improvement) TTS sellers should take a look at their TTS product titles and look for rooms to improve for SEO purpose 1. Longer titles > Short titles 2. Add keywords of ingredients -- if selling supplements and food 3. Add brand name in front 4. Look at TikTok Shop suggestions 5. Look at trending shops to mimic their product titles

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What's the best advice I can give a new PPC manager? 👇 Learn what to expect...then pass those expectations on to your clients/managers/colleagues. How long before you can expect to see leads flowing in? How much budget will it take to see those results? How often should you perform maintenance on the campaigns? What sort of performance should warrant pausing your campaign completely (or reallocating budget to another platform)? Get on the same page about these things BEFORE issues arise. #ppcadvertising #leadgeneration #digitalmarketing

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Unlock the Potential of Broad Match Keywords Safely! In our recent PPC Hero article, we uncover what's changed in Google land to make me suggest that you should now consider using broad match keywords, and a proven strategy to ensure you drive relevant traffic without sacrificing performance. Yep, it's possible! There's also a free, handy script to help you implement the strategy. 👉 Read the full article here: https://lnkd.in/gTw5SndN Let me know what you think in the comments :) #GoogleAds #PPC #DigitalMarketing #BroadMatchKeywords

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So you've knocked out all the bottom and mid funnel SEO content relevant to your product... now what? How do you tackle more top of funnel content without just attracting a bunch of tire kickers? What we've found to work well: Tools and templates that your future customer needs now. These work because you can get that visitors email and stay in front of them, so when the time eventually comes that they're in market to buy, you're top of mind. "Owned audience", as the cool kids are calling it now. The key is to think about relevant paths that your future customer takes to eventually get to your product. Let's pretend you make a project management tool for agencies. What are some things the owner of a budding agency would care about, even before they're considering a tool that will help them manage a bunch of deliverables across multiple employees? -An agency proposal template -A new client onboarding questionnaire template -How to write a price increase email for scope creep -Etc. So you cover these topics, ask for an email in exchange for something of value related to that topic (usually in the form of a copy of the template), and continue sending them good stuff (like a good weekly/monthly newsletter, periodic product updates, etc.) until the day comes where they realize their agency operations are a mess and they're finally ready to take a look at how your product can help. That's what the highlights in this screenshot are showing - opportunities created from organic search by top of funnel checklists and templates we created for a client.

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Here’s the coolest thing about email marketing for D2C brands. Email not only generates revenue. It increases the ROI of your other channels. - Google ads - Facebook ads - Content marketing Simply attaching an email marketing machine on the backend of your growth channels will make them more profitable and allow you to scale more aggressively. This is the power of retention marketing. P.S. If you're an eCom brand and email is not delivering 20% of your revenue. DM me, I'll show you how to fix that.

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If you've been told, "You can't get better than 1:1 ROAS in Meta," you're being lied to. Here's the mistake we see too many DTC brands (or agencies working with brands) make: ➝ Running highest volume awareness campaigns to boost metrics ➝ Not getting efficient conversions and direct business impact ➝ Blaming the "algorithm" and not running enough creative We refuse to make that mistake — you need a fundamentally different process for fundamentally different results. Here's how we operate at Kynship: 1. Using financial forecasting to set benchmarks If you don't know first order profitability (based on unit economics), how can you expect to run profitable ads? This is where most agencies mess up, not digging into your numbers and creating an accurate forecast based on profitable CPA targets. 2. Collect and source as much creative as possible Anything you have in Google Drives, Dropbox folders, ad accounts, etc. is creative leverage. In most cases, we also supplement existing creative with influencer seeding to generate a large volume of native, organic content to be leveraged in ads. 3. Leverage high volume against cost controls Remember our forecasting and profitable CPA targets? We're setting those as benchmarks in your Meta ads, then pushing as much creative as we can to unlock potential winners. By using cost controls, anything Meta spends against will be profitable, meeting your target ROAS (whether it's 1:1, 2:1, 3:1, etc.). Any questions about our performance marketing approach? Let me know 🤝 

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