Christine Benton (she/her)
Bonsall, California, United States
1K followers
500 connections
About
Strong strategist, writer and senior counselor, having worked with and led high-impact…
Articles by Christine
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The Color of Anxiety
The Color of Anxiety
(Previously published on BCW Connect.) One of the worst parts of experiencing a depressive episode comes after you’re…
2 Comments -
Six Telecommuting Tips
Six Telecommuting Tips
Hi Friends - thought I'd share a few tips for telecommuting, from a woman (me) who has been telecommuting for nearly…
13 Comments -
Are Tech Companies Responsible for Curbing Bad Behavior Online?
Are Tech Companies Responsible for Curbing Bad Behavior Online?
At WSJ Tech Live in Laguna Beach last week, panelists dove into the topic of tech companies getting more involved in…
2 Comments
Experience
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Education
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Activities and Societies: Chorale Society, Riding Society, Field Hockey
Volunteer Experience
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Show Secretary, Board member
Mudslingers
- Present 7 years 1 month
Arts and Culture
Act as board member and show secretary for non-profit riding club. Gymkhana, or games on horseback, comprises a series of speed and skill patterns that challenge both athletic prowess and partnership of horse and rider. In my role, I chair outreach and publicity and head up the shows' administration and reporting.
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Arts Attack Instructor
Bonsall Elementary School
- 4 years 10 months
Children
Have led art instruction for nearly five years for first through third grades. Have learned and taught principles of color as well as techniques in many media, with a focus on learning from the masters.
Languages
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English
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Peter Lucht
Take a few minutes to check out this new Institute for Public Relations study regarding disinformation in the workplace. In addition to exploring why people share disinformation, it offers research-based strategies to help communicators combat it. Very useful and well done! https://lnkd.in/gq8PqrS3
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Bob Osmond
Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications
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Tara McDonagh
How many times do Communications pros have to be asked to communicate about something when no business decision has been made before we’re seen as business advisors? “We need to say something about X ... " But those same leaders haven't made a business decision in connection to “X.” They don’t know what to say, because they haven’t decided what to do. They just know that the heat is on and they need to say SOMETHING. So we advise on it ... provide a business suggestion looking at it from our best view, encourage the conversations that need to happen, facilitate, show the decision tree at times. Decisions are made. Then we can communicate. - Social Justice Issues - Layoffs - Leadership Changes - Product problems - Operations decisions You name it. Communications professionals (the good ones) are business advisors first, product-producers second. Do you have a story of a time you redirected the “we have to communicate train” to business-decision-making? #communications #corporateCommunications #InternalCommunications #publicRelations
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