Christina Park

✅🖥️ WSJ (7/19): “The streaming company added 8.05MM subs in Q2, compared with 5.89MM net new subs during the same period a year earlier. It expects new customer additions to be lower in the current quarter than the same period last year, when it began limiting password sharing in earnest. Revenue rose nearly 17% year over year to $9.56B in the second quarter, beating the company’s projections. Netflix raised its revenue growth forecast for 2024 to 14% to 15%, up from 13% to 15%. The strong performance is a sign that Netflix’s efforts to change its plan pricing and lineup, limit password sharing and expand the advertising tier of its service are bearing fruit. Netflix continues to lead the pack in streaming as entertainment companies such as Disney and WBD try to balance a decline in revenue and viewership of their traditional TV businesses while investing more in their streaming platforms. It ended the second quarter with 277.65MM customers globally. Netflix on Thursday said it would begin phasing out its lowest-cost, ad-free $11.99 a month basic plan in the U.S. and France. The company made similar moves in Canada and the U.K earlier this year. More than 45% of all sign-ups in countries in which the ad tier is available come from that plan, the company said.In May, the ad-supported plan had 40MM global MAUs, up from 5MM a year ago.” ⬇️ #streamingtv #ctv #ott #avod #svod #upfronts https://lnkd.in/e9su2saE

6

Agencies and publishers: which of these marketing challenges are you facing more of? 🎯 Loss of legacy targeting capabilities 📶 Signal loss impacting audience addressability 🚧 Limitations on non-walled garden platforms 🔒 Maximizing reach while protecting privacy Learn how we can help you address these through leveraging first-party data and data collaboration technology: https://lnkd.in/gi6avebu #Marketing #Advertising #FirstPartyData #DataCollaboration

15

Big news! 🎉 Vibenomics is partnering with Yahoo DSP to bring our programmatic retail media to 25,000 retail locations. With this integration, #advertisers can now reach shoppers with in-store audio #ads right at the point of purchase, elevating their #omnichannel strategy like never before. Exciting times ahead! #RetailMedia #InStoreAdvertising #OmnichannelMarketing

71

4 Comments

Kroger is set to launch an updated measurement model using first-party data to help brands understand their full-funnel impact and offer more relevant experiences for audiences. Influenced by IAB’s Retail Media Measurement Guidelines, this hybrid approach provides deeper insights into media budget performance and standardizes metrics for accountability and transparency. A major step forward in retail media measurement! #RetailMedia #CustomerData #Kroger #FullFunnelMarketing #IABStandards

1