Chris Arakelian

Fascinating read on how Model Spec is a framework for AI behavior that can help to elevate creativity by establishing clear ethical boundaries. It makes sure that brands can craft campaigns that resonate authentically, delivering impactful personalization without crossing ethical lines. From what I’m understanding here the approach supports content creators' rights while fostering innovation that align with legal social norms https://lnkd.in/eHXPKN4P

4

"Chaos asks questions of you order never will" The wonderful Colleen DeCourcy retells her experience working with Dan Wieden when she took over as Chief Creative Officer at Wieden Kennedy Her immediate response to me asking about working with Dan was this quote about chaos. We have a natural reaction against chaos because it can be destructive and unsettling but what if we reframed it as a necessary condition for achieving something truly breakthrough 🌪 Chaos propels you forward while order maintains the status quo 🌪 Chaos creates leaders while order creates managers 🌪 Chaos demands a response while order delays it 🌪 Chaos reveals the cracks while order papers them up 🌪 Chaos forces ownership while order delegates it 🌪 Chaos fosters creativity while order fosters compliance 🌪 Chaos requires trust while order replaces it It got me thinking whether there is an optimal mix of Chaos and order required to achieve breakthrough ideas and momentum? We spend most of our time creating order but what if what we actually needed was an injection of chaos? To hear more from this episode check out the links in the comments John Kearon Kerry Collinge Orlando Wood

120

23 Comments

We're gearing up to launch a few new/improved offerings to help support creative/concept development with lightweight "before the brief" strategy work for brand teams, production companies and agencies. There'll be two chief approaches: 1. Strategy Seeds - think of this like rapid prototyping for creative/concept briefs. We'll help you dial in to the cultural and consumer insights you need to dial up your strategic thinking and give your creative partners the start of something great. 2. Flash Research - this works best for really focused questions, about a specific behavior, product, or concept. Depending on the context, we'll put together an affordable, quick turnaround "qualiquant" report to answer that question, foster deeper understanding, and fuel your team's decision-making or concept development. We'll have more updates soon on other new & improved offerings from The Difference Engine - but if you're curious about either of these approaches, message me! I'd love to talk it over and see if either of these approaches are a good fit for your team.

20

The first Creative Director Masterclass is halfway through, time to sign up for the next one. Why do it? Well, it's lonely when you hit that CD chair, you need to get a lot right and navigate a lot of sh#t. Advice helps. I've done all of that and can guide you through it. In 2019 I wrote a post on LinkedIn called - HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT. That post got 800,00 views, about 10,000 likes and around 600 comments - it struck a nerve. In the post, I shared around 15 things I believe you need to do to be a better and more effective Creative Director/Leader. Then, I started coaching current Creative Directors/Leaders and those who wanted to grow into the role. If you're keen to get this role right, then get in touch. Limited spots are available - I am a one-person operation. Some more details are in the attached carousel. #creativedirector #creativecoach #creativecareers

20

AARON ADAMSON & ALEX POLAMERO: 🔥 Building a Brand Voice: The Journey from Obscurity to Authenticity 🔥 Imagine shouting into a void. No echo, no response. That's the fate of brands that fail to infuse themselves into the digital space genuinely. In this recent discussion of Aaron Adamson and Alex Polamero with guest, Becky Freemal, they unveiled the art of brand voice mastery. Here’s what you need to know: 1. Infuse Yourself into the Digital Space: Posting content is NOT enough. Engage. Respond. Converse. Avoid the obnoxious self-promotion trap. 2. Choose the Right Marketing Channels: Go where your audience is! Research. Identify. Engage. Expecting them to come to you is wishful thinking. 3. Consistency and Persistence: Internal team feeling fatigued with the brand message? Resist the urge to change it up. The external audience is just getting started. 4. Build Relationships and Trust: Branding is more than just a logo or catchy slogan. It's a relationship. Engage authentically. Trust is earned, not given. 5. Align Internal and External Perspectives: Executives bored of the brand voice? Focus on THEIR needs, not internal fatigue. In a world where brands can easily become noise, the strategic, audience-centric approach is your golden ticket. Genuine engagement, unwavering consistency, and relationship building are your tools. Ready to elevate your brand voice from obscurity to authenticity? Let's make it happen. 🚀 #BrandVoice #MarketingStrategy #AudienceEngagement

I really enjoyed this conversation with Regan Robinson on the Future Fit™ podcast. Regan is a holistic futurist who interviews C-Suite and senior leaders at top global brands and start-ups about how they stay future-ready in a fast-paced world.    We covered these topics and more:   → Why curiosity and seeing intersections are the starting point for future-oriented thinking.  → How imagination takes margin and intentionality to foster creative bursts. → The questions to ask when looking to history for insights on the future’s possibilities. → How to use Gartner’s Hype Cycle to assess what ideas and innovations could stand the test of time. → The importance of creating psychologically safe spaces to question the status quo.   Have a listen and let us know your thoughts! https://lnkd.in/e9bAYwht  #future #futurism #strategicplanning #organizationalagility #leadership #strategy

67

5 Comments