Chloe Sacrè

After 126 applications, 8 phone interviews, and 2 Zoom interviews, I can finally join this trend by saying: I’m tired, but beyond grateful that my job search is over. I’m thrilled to share that I’ve accepted an offer from GroupM as an Associate Media Strategist! To my fellow creatives and strategists, thank you for the endless support along the way. Throughout college, I always felt like something was missing, and now I realize—it was you all. This job search taught me many things, but the biggest lesson is this: Keep your head up. Your confidence will be tested, but growth doesn’t happen when your head is in your lap. There’s so much more to learn, and you’ll need to be ready for it. This journey isn’t easy, especially for us. Landing the job is just the start—you also need to create your space in this world. What makes it easier? Finding people who truly understand you. I’m incredibly lucky to have Angy Vasquez and Yunique Griffith and for that—and so much more—I’m forever grateful. And the most important lesson: You’re human. Yes, I know how cliché that sounds, but it’s true. We, as young creatives, put so much pressure on ourselves to become diamonds in a coal mine. But here’s the thing: diamonds shine bright, but they don’t leave a mark. As creatives, our goal shouldn’t be to become something that’s simply “pretty.” Beauty fades and trends change, but coal endures. So, be coal. Share what you’ve learned with your community and build a support system. Over time, that knowledge will become the seeds that create lasting diamonds. #linkedinframe

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👉🏼3 Influencer Marketing best practices your brand should be applying: 💫 Diversify Your Influencer Pool: Prioritize diversity and inclusion. Inclusive ads double purchase intent and 59% of consumers prefer brands that support diversity. Not only show a variety of body types and skin tones, work with creators that aren't in your brand's comfort zone. 🤳🏽 Co-Create with Influencers: Go beyond feedback—build product lines together. Launch co-branded collections, especially around initiatives like sustainable fashion or size inclusivity. 📲 Repurpose Influencer Content: Maximize the impact of UGC across all channels: 🌱 Organic Social: Blend seamlessly into feeds for high engagement. 💰 Paid Social: Use Instagram Partnership Ads for better purchase outcomes. 💻 Website: Humanize your site with IGC to boost conversions. 📧 Email: Keep emails relevant relevant to all the different segments you’re targeting Boost your brand with these best practices! 🌟 #FashionMarketing #InfluencerTips #InclusiveFashion #IGC #BrandGrowth

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🎉*My Tiktok Shop Journey into Private Label & White Label 🚀 Over the past 8 months, our journey with TikTok Shop has been nothing short of exhilarating. From navigating the nuances of dropshipping (and overcoming a few hurdles along the way) to strategically shifting our focus towards lucrative avenues like private labels and white labels, it's been a remarkable transformation. I'm excited to announce that we're now at the helm of managing 1 thriving private labels and overseeing 2 successful white-label accounts in the vibrant market of the USA! Here's why I'm bullish on TikTok Shop: 🌟 Massive Engagement: Tap into a highly engaged audience eager for fresh discoveries and engaging content. 🌟 Authentic Community: Foster trust and brand loyalty by delivering genuine, creative content that resonates with your audience. 🌟 Seamless Shopping: Simplify the purchasing journey for your customers with an effortless in-app buying experience. If you're eager to elevate your brand presence and explore the realm of multi-channel selling, TikTok Shop offers an unparalleled platform to amplify your reach and drive meaningful growth. . . . . #tiktokshop #privatelabel #whitelabel #successful #usamarket #muhammadmateen

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The Hypocrisy in Influencer Marketing: When Belief and Promotion Don’t Align In the ever-evolving world of influencer marketing, authenticity is a critical currency. Unfortunately, some influencers promote products they don’t genuinely believe in, solely for financial gain. This disconnect between their true beliefs and their promotional activities can quickly become apparent to savvy consumers. Examples of Hypocrisy: 🔍 Example 1: An influencer who regularly promotes eco-friendly living but endorses a product with questionable environmental practices. Despite their public stance on sustainability, the promotion undermines their credibility and confuses their audience. 🔍 Example 2: A fitness influencer who champions holistic health but endorses a weight-loss supplement with questionable ingredients. Their promotion conflicts with their previously shared commitment to natural and healthy lifestyle choices. Why It Matters: When influencers promote products purely for profit, their credibility takes a hit. Consumers are quick to call out discrepancies between what influencers preach and what they promote. This breach of trust can damage relationships and brand integrity. What Brands Can Do: Choose Influencers Wisely: Partner with influencers who genuinely align with your brand values and product. Look for those who have a proven track record of authentic endorsements. Promote Transparency: Encourage influencers to be transparent about their partnerships and disclose sponsored content clearly. Transparency builds trust with the audience. Focus on Genuine Relationships: Build long-term relationships with influencers who truly believe in your product. Authentic endorsements come from influencers who are enthusiastic about your brand, not just financially motivated. Monitor and Adapt: Continuously monitor the performance and reception of influencer campaigns. Be prepared to adjust your strategy based on feedback and evolving consumer perceptions. At Astatine.ai, we advocate for genuine, transparent content that aligns with real beliefs and values. Let’s focus on creating authentic connections by ensuring that influencer promotions reflect true endorsements. Building trust starts with being genuine. #InfluencerMarketing #Authenticity #MarketingEthics #AstatineAI #TrustInMarketing

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10 RED FLAGS why our Influencer Marketing managers reject your IG profiles🔴: 1. Your profile picture doesn't look professional to us. 2. Your follower count looks suspicious compared to your engagement. 3. We don’t see any proof that your content works. 4. You don’t interact with your followers or respond to comments. 5. Your page doesn’t have that X factor why someone should follow you. 6. We reject when your vibe doesn't seem to go well with the campaign you are submitting to. 7. Your profile doesn't make us feel that you can solve viewers problems. 8. You fail to trigger our emotions via the content which is up there on your feed. 9. Your captions are hard to read, seemingly written with AI. 10. You repost memes or other's content more than featuring yours. Turn your setbacks into comebacks if you want those dream collabs to reach you. #Marqeting #InfluencerMarketing #Influencers #Creators #SocialMedia #Brands #Campaigns #Marketing #RedFlags

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🤫 Psst... Want your brand to be unforgettable? Keep your name short and sweet! 🤫 Studies show that brand names under 4 syllables are more likely to be remembered. Think Nike, Apple, or Dove. 🧠 So ditch the long, complicated titles and opt for something catchy and concise. Your audience will thank you for it! 😉 #brandingtips #brandstrategy #brandidentity #marketingtips #entrepreneur #smallbusiness #businesstips #startup #brandname #memorablebrand #shortandsweet #lessismore #makeastatement #standoutfromthecrowd #entrepreneurlife #creativebusiness #buildabrand #dreambig #shopsmall #shopsmallbusiness

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