Celso S. Martinez

Printing annual reports is a budget and time-killer. Digital reports cut those costs, freeing up resources for more important things like more donuts for the breakroom. Plus, fixing those inevitable typos is less stressful when it’s just a keystroke away. https://buff.ly/4cpIX35

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Let’s talk about what makes great product packaging. Your packaging isn’t just a box; it’s part of your brand’s identity. Here are four essentials 👇 1️⃣Functional: Your packaging must protect the product from damage during handling, transportation, and storage. It’s the first line of defense ensuring your product arrives safely and intact. 2️⃣ Informative: Packaging should clearly communicate important information like ingredients, usage instructions, and safety warnings. This helps customers understand and trust your product without extra effort. 3️⃣ Looks Good Lasts Long: Aesthetics are crucial to catch the consumer's eye, but durability is just as important. Your packaging should be attractive and robust enough to withstand transportation, keeping the product in perfect condition. 4️⃣ Consistent: Consistency in packaging builds brand recognition. Use the same color schemes, logos, and design elements across all products to create a cohesive brand image. This makes it easier for customers to recognize and trust your brand. 📌Focus on making your packaging functional, informative, attractive, and consistent to enhance your brand’s image and ensure customer satisfaction. Great packaging is an investment in your product’s success. #packaging #packagingdesign #packagingtips

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🚀 How Parametric Design is Transforming Packaging 📦 As the packaging industry evolves, efficiency, precision, and sustainability are no longer just "nice to have"—they’re essential for staying competitive. That’s where parametric design in CAD comes into play, especially for those of us working with cartons and corrugated packaging. Here are a few key benefits: ✅ Faster Customization & Iteration: Design once, adjust infinitely. Parametric CAD lets you modify dimensions with a few clicks, so you can adapt quickly to customer needs without starting from scratch. ✅ Consistency & Accuracy: When one variable changes, the entire design adjusts automatically—eliminating errors and maintaining structural integrity across the board. ✅ Material Efficiency: Optimize your designs to minimize waste and maximize material usage. Save on costs while contributing to sustainability goals 🌱. ✅ Seamless Integration with Automation: Parametric CAD links directly to cutting and manufacturing processes. This not only speeds up production but reduces human error along the way. ✅ Real-Time Client Collaboration: With instant design adjustments and 3D visualizations, clients can see exactly what they’re getting, making approval faster and the sales cycle shorter. The future of packaging design is all about precision, speed, and sustainability—and parametric CAD is helping us get there. #PackagingDesign #ParametricDesign #CADSoftware #CorrugatedPackaging #CartonDesign #Sustainability #Innovation #Manufacturing #Automation

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Packaging & Design doesn’t matter? Here's how Olipop made $500 Million by changing cans: Design for what your customers care about. Not just what looks good to designers. OLD: Their old label focused on "healthy." Terms like "sparkling digestive tonic" sound too technical.  More importantly, that doesn’t sound "delicious." People (unfortunately) choose food for its taste first, and health benefits second. NEW: What customers care about (flavor) is now the focal point. Minimalist yet modern graphics enhance the “premium” aesthetic of the can. The health claims speak to the customer. Plant Fiber, Digestive Health, and Prebiotics are all things that customers understand. Why fight the uphill battle of convincing customers what a “digestive tonic” is? Instead, they now think “Wow, this looks tasty AND it has health benefits” TL; DR: Don’t use YOUR own terms. Use THEIRS. This is how you connect with customers. Via Jason Feifer

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Let's talk about something that often gets overlooked… but is incredibly important: The quality of your product packaging 🙌 🔹Make sure your packaging is robust and secure. 🔹Your packaging should effectively safeguard your product from damage during handling, transportation, and storage. 🔹Think of it as your product’s armor. 🔹Whether your product is a delicate piece of jewelry or a sturdy gadget, the right packaging can make all the difference in getting it to your customers in perfect condition. 📌 Imagine ordering a fragile item online, eagerly waiting for it to arrive, only to find it damaged because the packaging wasn’t up to par. It’s a huge disappointment, right? That’s why investing in high-quality packaging is essential. 🔹 It not only protects your product but also enhances your brand’s reputation. 🔹Customers appreciate receiving their purchases in great shape, and this positive experience can lead to repeat business and word-of-mouth recommendations. So next time you’re considering how to package your product, remember: do choose quality and durability, don’t compromise just to cut costs 🙌 Your customers will thank you! #packaging #quality #durability

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