Articles by Jeffrey
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How the Convergence of Commerce Media and Video Will Transform Shopping
How the Convergence of Commerce Media and Video Will Transform Shopping
1. The Convergence of Commerce Media and Video The convergence of retail media and video is revolutionizing the…
37 Comments -
MENACE: The Seed of Machine Learning
MENACE: The Seed of Machine Learning
or teaching matchboxes how to play tic-tac-toe. In the ever-evolving landscape of artificial intelligence, it's…
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Understanding MRC Measurement Standards and Business Requirements for Retail Media Organizations
Understanding MRC Measurement Standards and Business Requirements for Retail Media Organizations
On September 13, 2023, the IAB and MRC released the initial draft of the Retail Media Measurement Guidelines for public…
46 Comments
Activity
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🌊 Qué increíble fue participar en el evento Surfing the Wave de Walmart Connect México y Centroamérica en Costa Rica 🌊 🌊 Este evento reunió a más…
🌊 Qué increíble fue participar en el evento Surfing the Wave de Walmart Connect México y Centroamérica en Costa Rica 🌊 🌊 Este evento reunió a más…
Shared by Jeffrey Bustos
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#groceryshop day 2! Stop by our booth and let's chat about what you think so far... and you may end up on Skai #retailmediathursdays!
#groceryshop day 2! Stop by our booth and let's chat about what you think so far... and you may end up on Skai #retailmediathursdays!
Liked by Jeffrey Bustos
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Earlier today at Advertising Week New York, Tinuiti's Jonathan Lerner, MBA took the stage with Kinective Media℠ by United Airlines, Nexxen, and the…
Earlier today at Advertising Week New York, Tinuiti's Jonathan Lerner, MBA took the stage with Kinective Media℠ by United Airlines, Nexxen, and the…
Liked by Jeffrey Bustos
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Education
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Volunteer Experience
Projects
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Connect. Collaborate. Cotel
How can we use technology to transform the sole purpose of “business travel” into an opportunity to build valuable networks and cultural experiences?
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Chicago Dance Mob - Activations in Times Square, NYC
- Present
Broadway's Uber Successful Musical, Chicago retains MAMA.
Our Mandate: Activate a "Day-Of Sales Strategy" in Times Square, 6 Days a Week, 52 Weeks a Year.
This successful activation has been in operation since January 2009.Other creators -
Honors & Awards
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Agency Partner of the Year
Bing Ads
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1st Place- Experiments in Digital Storytelling
Brown Institute for Media Innovation, Columbia Univeristy
Designed to push at the edges of form and function, Experiments in Digital Storytelling invites participants to challenge the way stories are told and experienced. The challenge - harness storytelling and technology as a way to create a storytelling experience that evokes emotion and empathy.
Languages
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Spanish
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International Phonetics Alphabet
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More activity by Jeffrey
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“Industry Legend” Helen Lin, Chief Digital Officer of Publicis, giving a detailed explanation of why Publicis acquired Influential recently. Later…
“Industry Legend” Helen Lin, Chief Digital Officer of Publicis, giving a detailed explanation of why Publicis acquired Influential recently. Later…
Liked by Jeffrey Bustos
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The first day of Advertising Week New York kicked off strong with our Media Network Masterclass panel. Mike Petrella, Managing Director of Kinective…
The first day of Advertising Week New York kicked off strong with our Media Network Masterclass panel. Mike Petrella, Managing Director of Kinective…
Liked by Jeffrey Bustos
Other similar profiles
Explore more posts
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Jennifer Gioffre
If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/dUXpPsT4 #retailmedia #webinar #retailmediareportcard
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Hayes Minor Hereau
This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇
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Nurlan Urazbaev
ICYMI: The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage
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Adrià López Molina
Meta is taking steps to enhance third-party attribution by allowing selected advertisers to integrate their campaigns with external measurement partners. This move provides marketers with more granular insights and control over their ad performance outside of Meta’s own reporting tools. While still limited in scope, this shift indicates Meta’s willingness to address advertisers’ concerns about transparency and the accuracy of ad metrics. This could lead to more balanced and reliable campaign assessments across different platforms.
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