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Leading authority on the world's most powerful consumer market: women. Author of the…
Articles by Bridget
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Marketers, Take Note: Age Really is Just a Number
Marketers, Take Note: Age Really is Just a Number
Marketers, Take Note: Age Really is Just a Number My friend Gina loves to joke that she’ll receive her AARP card while…
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The Women’s Consumer Market: How to Plan for 2023
The Women’s Consumer Market: How to Plan for 2023
The Women’s Consumer Market: How to Plan for 2023 I recently asked a woman how her shopping habits have changed since…
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Marketing to Women: How to Get it Right
Marketing to Women: How to Get it Right
During the past decade, we’ve seen historically “masculine” brands and products, from motorcycles and hardware to beer…
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Why She Buys: The Oprah Effect
Why She Buys: The Oprah Effect
The following is an excerpt from the book Why She Buys: The New Strategy for Reaching the World's Most Powerful…
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🔥 🚀 Congratulations to One Strategy Group's President, Brian Ellner, who just made City & State's Who's Who in Communications list! "Brian Ellner…
🔥 🚀 Congratulations to One Strategy Group's President, Brian Ellner, who just made City & State's Who's Who in Communications list! "Brian Ellner…
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I’ll never forget interviewing a woman about her favorite brands when I researched my book, Why She Buys. She had just bought her third consecutive…
I’ll never forget interviewing a woman about her favorite brands when I researched my book, Why She Buys. She had just bought her third consecutive…
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I keep reading posts about women "making their greatest impact after 50" and starting their "next chapter." Don't get me wrong, I love the spirit of…
I keep reading posts about women "making their greatest impact after 50" and starting their "next chapter." Don't get me wrong, I love the spirit of…
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We are actively hiring for this - and a few other - exciting roles on the North America Pest Control Marketing team. Reach out if you’d like to learn…
We are actively hiring for this - and a few other - exciting roles on the North America Pest Control Marketing team. Reach out if you’d like to learn…
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Behind the scenes at Merrill's AES (Advanced Education Symposium) Merrill's bringing back the bullish campaign "The bull's got your back" and…
Behind the scenes at Merrill's AES (Advanced Education Symposium) Merrill's bringing back the bullish campaign "The bull's got your back" and…
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The Latest Issue of Digital First Magazine is now LIVE!! Read and Subscribe for FREE: https://lnkd.in/gHgsR4MG We congratulate Marcie Merriman…
The Latest Issue of Digital First Magazine is now LIVE!! Read and Subscribe for FREE: https://lnkd.in/gHgsR4MG We congratulate Marcie Merriman…
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J’ai le plaisir de vous annoncer que je représenterai @BRP en tant que panéliste au Sommet des chefs du marketing qui aura lieu le 13 novembre…
J’ai le plaisir de vous annoncer que je représenterai @BRP en tant que panéliste au Sommet des chefs du marketing qui aura lieu le 13 novembre…
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Excellent conversation last week between the team at American Apparel & Footwear Association (AAFA) and our friends at the Association des Industries…
Excellent conversation last week between the team at American Apparel & Footwear Association (AAFA) and our friends at the Association des Industries…
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A whirlwind 24 hours in Austin! Always love to see Luna Bay stocked on shelves at the Austin-Bergstrom International Airport (AUS). Thank you…
A whirlwind 24 hours in Austin! Always love to see Luna Bay stocked on shelves at the Austin-Bergstrom International Airport (AUS). Thank you…
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15 years. 15 years!?!? This week marks a significant milestone in my career—15 years at UnitedHealth Group. Reflecting on this journey, it's been a…
15 years. 15 years!?!? This week marks a significant milestone in my career—15 years at UnitedHealth Group. Reflecting on this journey, it's been a…
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Konica Minolta Transformation Innovation Programme celebrates its 10th anniversary! 🎂 It’s been an incredible journey managing this program with my…
Konica Minolta Transformation Innovation Programme celebrates its 10th anniversary! 🎂 It’s been an incredible journey managing this program with my…
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I'm excited to being part of this Dell Technologies and SmartCompany webinar tomorrow! We will explore the personal stories, challenges and triumphs…
I'm excited to being part of this Dell Technologies and SmartCompany webinar tomorrow! We will explore the personal stories, challenges and triumphs…
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With all the success of Taylor Swift, Beyonce’, Barbie and women joining the ranks of Congress and Vice President, we might think that women have…
With all the success of Taylor Swift, Beyonce’, Barbie and women joining the ranks of Congress and Vice President, we might think that women have…
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How would you describe your brand voice? For Thulium, we would say: confident, knowledgable, smart humor and emotionally connected. Our own Gage G. walks us through the importance of knowing your brand voice on #SocialMedia channels: https://bit.ly/3xFm1Mc #SocialMediaMarketing #ContentMarketing
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Media Culture
Discover the power of cultural relevance and enhance your brand's impact with our latest article on strengthening connections through a mobile-first approach. 🌟📱 Learn how to effectively engage with the Hispanic market and boost your brand's presence by incorporating cultural insights into your mobile strategies: https://bit.ly/3yilxxT #MobileMarketing #MarketSegment #HispanicMarket #LatinoMarket #MediaCulture
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Boston Consulting Group (BCG)
💬 "There's no separate marketing strategy from the corporate strategy." Reflecting on her journey as a CMO and board director, Lynne Biggar emphasizes the crucial role of relationships and strategic alignment in achieving success. Her advice to new CMOs? Secure quick wins while driving strategies that align seamlessly with corporate goals. Watch the full interview here: https://on.bcg.com/4euoyvy #CannesLions2024 #BCGatCannesLions
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Pushly
Holidays may seem far off for consumers, but not for marketers As you’re planning your Q4 marketing strategies, consider these recent insights: 55% of consumers surveyed anticipate feeling marketing fatigue come December, with 81% expected to tire of holiday marketing by then However, 56% of shoppers want to know about promotions and early access to sales at least a month before the holiday season, and 26% want them two months in advance What’s a marketer to do? Give them what they want, and time it right. Push! But push wisely. #Q4 #marketing #pushnotifications #holiday2024 https://lnkd.in/eH_-pPhp
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rbb Communications
Unlocking the Key to Customer Satisfaction: Expectation. Christine Barney, APR, rbb Communications CEO, shares her insights with Forbes on how understanding and managing expectations can elevate your brand's success. Read more: https://lnkd.in/e_9NYAhe #CustomerSatisfaction #Expectations #MarketingTips #PRStrategy #PublicRelations #ServiceQuality #MarketingTrends #rbbExcellence #Forbes #ForbesAgencyCouncil
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