About
Experienced Chief Operating Officer with a demonstrated history of working in the…
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I'm honored to be a finalist for the @givsly 2025 Impact Awards! One of the best parts of my role is helping people thrive by providing them with the…
I'm honored to be a finalist for the @givsly 2025 Impact Awards! One of the best parts of my role is helping people thrive by providing them with the…
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Guillermo’s guide to Snapdragon: ‘Press this button and… magic!’ Catch his hilarious tour at #SnapdragonSummit. #Snapdragon is proud to sponsor the…
Guillermo’s guide to Snapdragon: ‘Press this button and… magic!’ Catch his hilarious tour at #SnapdragonSummit. #Snapdragon is proud to sponsor the…
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As we wrap up this year's GIVE campaign this month at Microsoft, I’m proud to share that our collective efforts have surpassed $3 billion in employee…
As we wrap up this year's GIVE campaign this month at Microsoft, I’m proud to share that our collective efforts have surpassed $3 billion in employee…
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Experience
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Education
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City of London School
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More activity by Bradley
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ADWEEK has just broken the news: we are very excited to introduce the new Global CEO of Stein IAS and Executive Chair of MSQ B2B, Kate MacNevin…
ADWEEK has just broken the news: we are very excited to introduce the new Global CEO of Stein IAS and Executive Chair of MSQ B2B, Kate MacNevin…
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This week keeps getting better with more excellent news! I am delighted to welcome Clement Tsang to the Virtus Asia Consulting team as Executive…
This week keeps getting better with more excellent news! I am delighted to welcome Clement Tsang to the Virtus Asia Consulting team as Executive…
Liked by Bradley Rogers
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The Guardian talks to Rory Sutherland about his huge success on TikTok. With 2.4M likes, 225K followers and his latest video alone hitting 688K…
The Guardian talks to Rory Sutherland about his huge success on TikTok. With 2.4M likes, 225K followers and his latest video alone hitting 688K…
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The OG(ilvy) Neo crew at our favorite ristorante La Masseria, where all the big decisions were made. Bradley Rogers Patty Sachs Catharine Borzon…
The OG(ilvy) Neo crew at our favorite ristorante La Masseria, where all the big decisions were made. Bradley Rogers Patty Sachs Catharine Borzon…
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So stoked to be partnering with Yusuf and the Microsoft team on this Copilot campaign! With #Snapdragon at the heart of these PCs, we’re building a…
So stoked to be partnering with Yusuf and the Microsoft team on this Copilot campaign! With #Snapdragon at the heart of these PCs, we’re building a…
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At this year’s #SnapdragonSummit I had the chance to interview Team Principal & CEO of the Mercedes-AMG PETRONAS Formula One Team, Toto Wolff. When I…
At this year’s #SnapdragonSummit I had the chance to interview Team Principal & CEO of the Mercedes-AMG PETRONAS Formula One Team, Toto Wolff. When I…
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✨ It’s been a minute since my last update, but I can't contain my excitement about the NY Liberty's incredible victory as the reigning champions of…
✨ It’s been a minute since my last update, but I can't contain my excitement about the NY Liberty's incredible victory as the reigning champions of…
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A Morning of Giving Back to Kick Off the Week At the end of last week, a few of us from the global media and partnerships team volunteered at…
A Morning of Giving Back to Kick Off the Week At the end of last week, a few of us from the global media and partnerships team volunteered at…
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So invigorating to be with our Network leaders discussing strategy and brand. Warsaw is amazing, great to see you Agnieszka Gajewska Jeffery McMillan…
So invigorating to be with our Network leaders discussing strategy and brand. Warsaw is amazing, great to see you Agnieszka Gajewska Jeffery McMillan…
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An incredible event filled with vision, innovation, partnership conversations, media and analysts, influencers and Insiders….and a boat load of…
An incredible event filled with vision, innovation, partnership conversations, media and analysts, influencers and Insiders….and a boat load of…
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25 years ago today I started at Ogilvy in NY, as employee number 28244. My love of work and marketing started much earlier in life. Both of my…
25 years ago today I started at Ogilvy in NY, as employee number 28244. My love of work and marketing started much earlier in life. Both of my…
Liked by Bradley Rogers
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I was so proud to see our Citi team and Live Nation Entertainment come together to create the latest edition of Citi Sound Vault, which was held last…
I was so proud to see our Citi team and Live Nation Entertainment come together to create the latest edition of Citi Sound Vault, which was held last…
Liked by Bradley Rogers
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Cliff Campeau, MBA, PCM®
Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.
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Nurlan Urazbaev
The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage
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Maricelle Rodriguez
Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes
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Bill Day
Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing
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Amanda Reveno
Many media buying teams *want* to support more diverse media suppliers—but it’s easier said than done. According to the latest research, ad buyers cite 4 major road blocks: (1) a lack of top-down support, (2) unclear investment opportunities, (3) trouble linking diverse supplier investment to ROI, and (4) budget constraints. (Interested in partnering with your org or clients to launch successful diverse media supplier programs using tech, people, and processes? https://lnkd.in/gjpehskr)
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Nik Hengel
Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising
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