Brad Feinberg

Exciting to witness Krispy Kreme's uptick in social engagement and foot traffic from their recent partnership with PrettyLittleThing. However, noticing a sales gap in grocery locations highlights a key lesson: ensuring partnership alignment across all channels is essential for success. Broader distribution requires tailored strategies.

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The only true way to reduce ratings 'bounce' is by increasing the sample size, and that is not part of these proposed changes.

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/ghxnYRb7

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CTV ads first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gJrD7qt3

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Only retailers that truly deliver value to both shoppers and advertisers will be able to maintain sustainable growth. Mars United Commerce's Michele Roney offers eight changes we see taking place over the next five years that every hopeful network needs to consider going forward: https://lnkd.in/gDXpss9W #retailmedia #trends #retailmedianetworks

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