“If one were to go to a group of Scientists and ask them to construct a being to bring the latest capabilities of data science and machine learning into the media business the result would hardly differ from Bob. He has the intellectual capacity to quickly master new technologies and techniques, but the business savvy to make them operational and relevant and to attach the relevant narrative to explain the changes to all. Bob's work was significantly responsible for introducing new products that grew Visible World/Comcast business by tens of millions of dollars. I give him my highest recommendation. ”
About
Analytics leader with 20 years of experience in developing and implementing complex…
Experience
Publications
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Insights-Driven Infrastructure - Using Business Goals to Drive Data Architecture
CIOReview
CIOReview 2019 Business Intelligence Issue
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Feature Selection via Sensitivity Analysis with Direct Kernel PLS, Chapter 21
Feature Extraction, Foundations and Applications, Springer 2006
Co-authored with M. J. Embrechts, R. H. Kewley
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Direct Kernel PLS for Spectral Source Identification
Intelligent Engineering Systems Through Artificial Neural Networks, Vol. 14, pp. 749-754
Co-authored with M. J. Embrechts, T.Repoff and S.Sutherland
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Enhanced Simulation Inference Using Bootstraps of Historical Inputs
IIE Transactions: Vol. 35, pp. 851 – 862, Taylor & Francis
Co-authored with T. R. Willemain, L. A. Halleck
Patents
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Dynamic content allocation and optimization
Issued 11962871
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Systems, Methods, and Apparatuses for Audience Metric Determination
Issued 11934455
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Methods, Systems, and Apparatuses for Determining Viewership
Issued 11902622
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Dynamic Content Allocation and Optimization
Issued US 11290789
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Device analysis for supplemental content exposure
Issued US 10945025
A methodology for maximizing advertising reach across a campaign.
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Value-Based TV Advertising Audience Exchange
Issued US 10887665
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and…
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.
Other inventorsSee patent -
Frequency Capping Of Addressable Content
Issued US 10873776
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in…
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
Other inventorsSee patent -
Value-based TV advertising audience exchange
11632595
Projects
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Getting Real with AI: A Roundtable Lunch for Media, Entertainment, Brands, & Agencies
Panelist
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Predictive Analytics World
Speaker - Making a Business Case with Machine Learning
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Predictive Analytics World
Speaker - Accelerating Data Science Innovation
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Predictive Analytics Innovation Summit
Speaker: Action-Oriented Analytics – Going Beyond Descriptive Analyses
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Predictive Analytics World, NY, NY
Speaker: What Shall I Watch Now?
Ensuring the Right TV Ads are in Front of the Right Audiences -
Predictive Analytics World, Chicago, IL
Speaker: Pricing Prediction for Advanced TV Advertising
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Business Analytics Innovation Summit, Chicago, IL
Speaker: Bringing Analytical Product Concepts to Scale
Panelist: The Future of Business Analytics -
Business Intelligence Innovation Summit, Chicago, IL
Speaker: Leveraging Dynamic Decisioning to Drive Advertising Impact
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INFORMS Annual Meeting, Philadelphia, PA
Speaker: Making Television Ad Inventory More Valuable Through Optimization
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INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, CA
Speaker: The Future of Analytics-Driven Television Advertising
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Predictive Analytics World, San Francisco, CA
Speaker: TV Audience Targeting through Predictive Analytics
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Wharton Customer Analytics Initiative - Successful Applications of Customer Analytics, Philadelphia, PA
Speaker with Claudio Marcus: Using Big Data to Better Understand TV Advertising Effectiveness
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Digital Hollywood Media Summit, NY, NY
Panel Speaker: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
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Business Analytics Summit, Chicago, IL
Speaker: Driving TV Advertising Decisions with Big Data
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Digital Hollywood Media Summit, NY, NY
Panel Speaker: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
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Digital Hollywood, Marina del Rey, CA
Panel Speaker: Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads - Social Networks - Private Networks, Part I
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Digital Hollywood Media Summit, NY, NY
Panel Speaker: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
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