Benjamin Collier

In a world saturated with digital noise, consumers crave authentic connection. From leveraging storytelling to championing social impact, humanizing your brand and demonstrating meaning is crucial. Join me with @femalequotient in the #EqualityLounge at #AWNewYork24 where we’ll share stories that resonate beyond the noise, ignite conversations that lead to action and create connections that make progress possible.

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Feeling the election anxiety? You're not alone. The upcoming presidential election, coupled with economic uncertainty, has consumers on edge, impacting their buying behaviors. 🚨 Prediction alert: This fall, expect a rise in "little luxuries" while big purchases will take a back seat until after the election. Marketers take note: Beyond offering fun, ease, and lower prices, highlight products in your catalog that allow for self-gifting and provide little escapes. These small indulgences will resonate deeply with consumers while anxiety is at a high. Thanks to Libby Rodney for this fun conversation on how to prepare for the upcoming Q4, and thanks to Direct Agents for making it happen. #electionanxiety #holidayshopping #ecommerce

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Today on #DisruptiveCEONation with @allisonsummerschicago #PatrickHardy #DisasterPatrick Here are highlights of our conversation: - His journey from a single letter launching his career in emergency response, to founding his company, to stepping out as Disaster Patrick taking the culture of preparedness to the masses. - He explains the chronology of an incident and what you need to know about command, communicate, and carry out. - He uses the example of the chaotic aftermath of the false missile alert in Hawaii highlighted to demonstrate the cracks in a top down approach to disaster preparedness and the importance of empowering individuals at all levels to understand the proper emergency response plans. - He shares how he is now taking on ‘disaster challenges’ where he is receiving challenges to go into scenarios with little knowledge and design and carry out an emergency response plan. Such as evacuating 300 cats from a cat sanctuary in a timed situation. - He explains how launching emergency response scenarios is something every business leader should do to educate teams and eliminating dependencies on there must be ‘a boss around to tell us what to do’ thinking. This is crucial for business resilience and disaster prevention. Listen Now: https://loom.ly/8WGHA_8

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This hits so true as we (I) determine what brands and people we want partner with at Doe-Anderson - the oldest indie agency in the US! "Independence registers in a deep sense of partnership. We treat our client’s success with the utmost care....any indie that considers pitching or running your business is investing its most precious and limited resources to do so—time, energy, focus, and heart." https://lnkd.in/gf9uf2iJ

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Proud when the work aims to drive change. 📣 The past few weeks, an integrated Edelman team spanning Creative, Earned Media, Client Leaders, Community Managers, Multicultural experts, Influencer Relations, Paid Media, and more, have been working on something important. Our client partners at Ajinomoto Co., Inc. have united a powerful coalition of Asian-American and other activists, chefs, food journalists, and nutritionists. Last week, they published an open letter calling on the NEJM Group - The New England Journal of Medicine - to revisit the racist term "Chinese Restaurant Syndrome" that they coined. ❗ ❗ Background: In 1968, the journal published a letter to the editor who wrote about effects from eating at some Chinese restaurants. The author of the letter didn't use the term, but the journal gave the letter the headline, "Chinese Restaurant Syndrome." From there, the media frenzy took off, creating a narrative that demonized MSG. 💡The Facts: MSG, a naturally occurring amino acid, is classified as safe by the FDA and is essential for bringing Umami to food. However, the 1968 headline by NEJM Group led to persistent racist misconceptions that the Asian community still confronts today. ⚡ Chef's and food writers such as Calvin Eng and Kat Lieu, DPT, CLT spoke about their experiences as Asian-American chefs who use MSG and the impact the racist rhetoric has on them as individuals, and the greater AAPI community at large. Kat said, "You have an America where Chinese food is seen as unhealthy or dirty or cheap, something like fast food, or worse." For Calvin, he envisions a future where MSG is valued for its role in enhancing flavor, free from outdated stigma, "It's about education and openness...We need to shift the conversation to celebrate the quality and authenticity of the food, moving beyond old misconceptions." Thanks to Shawna Chen, Axios, Stephanie Gravalese, Forbes, IFLScience, Joy Sauce, NextShark and more for covering and highlighting this important movement. Read more: The letter: https://lnkd.in/dfCS-iH4 Forbes: https://lnkd.in/d3iytwCR Axios: https://lnkd.in/dmiY_diH IFL Science: https://lnkd.in/dx9ZV-4u NextShark: https://lnkd.in/d8Vt6mye Joy Sauce: https://lnkd.in/duYHFKje Gennifer Horowitz Amanda (Drain) Gillman Brittany Herrmann Jane Chung Caroline Tortorella Carolina Rincon Sato Shelby Montgomery Jill Lehman Conor Hogan Lexie Flood Cameron Baker Jesse Suchmann Kelsey Cohen Stephanie Walker, MPH, CHES Michael Byrnes Ariana Saunders #chineserestaurantsyndrome #aapi #knowmsg #msg #umami #history #foodhistory #nejm #asianamericanhistory #asianamerican #food #chinesefood #asianfood

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Get you an agency that gets it.

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🌟 Spotlight on Glossier: Transforming Beauty and Community in NYC! 🌟 Glossier, Inc. has found its footing and is officially back on my radar. Their latest initiative at Tompkins Square Park, turning a rugged basketball court into a vibrant piece of public art, is 🔥. Partnering with artist Na Chainkua Reindorf and PROJECT BACKBOARD, Glossier didn’t just splash some paint; they made a statement. What I love about this initiative: 🎨 Art and Purpose Combined: The bold design, featuring sky blue, purple, and maroon, centers on an eye motif symbolizing the female gaze. It’s about celebrating women’s empowerment and redefining beauty in everyday life. 🏀 Investing in Community: Beyond the art, Glossier funded the court’s full refurbishment – new nets, fresh backboards, the works. They’ve also thrown their support behind a local women’s league, covering equipment costs to ensure these athletes feel valued and supported. 🤝 True Brand Activation: This isn't a shallow marketing stunt. Glossier’s commitment to the WNBA and local sports underscores a genuine belief that beauty intersects with all facets of life, including sports. 👏 Kudos to Glossier for championing a cause, uplifting a community, and reminding us that making a real impact starts at the local level. This is brand purpose in action.

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Boston friends, join me for one of the launch events for Breath Taking happening in May. Whether you like a fancy event, an intimate author conversation, a panel, or a signing, I've got you covered. See the schedule below and let me know if you want more details on any of them! #bookevents #booklaunch #breathtaking #booktalk #booksigning #loveandloss #daliasdynamos

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