Asher Stamell

The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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As the exclusive partner of NBCUniversal, delivering ads across linear and digital TV for the 2024 Paris Olympics, XR Extreme Reach leveraged our AI-powered asset analysis to identify key trends around skin tone and gender representation in this year’s ads. Skin Tone Representation: Darker skin tones were featured in 38% of Olympic ads, surpassing the industry benchmark and the overall US TV ad average of 28% for the first half of the year. Gender Representation: While we celebrate gender parity among athletes and in prime time coverage, women’s representation in ads fell slightly short at 40%, 3% less than the industry benchmark. These findings underscore the power of data-driven insights in driving positive change. We’re committed to enabling brands to unleash their creative intelligence to create more inclusive and impactful campaigns. Read more here: https://bit.ly/3MdDAsG #CreativeIntelligence #Advertising #Paris2024 #XR

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In this article, Matt Kissane, Executive Director of TBCs, Landor, explores how Gen Z are challenging marketers to be more creative and brands to be more in tune with culture. "[Gen Z] have precisely no time for the corporate codes and clichés that previous generations were quietly respectful of." Read the full article via the Creativebrief platform: https://lnkd.in/eHmF3-3h

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This ADWEEK and Ibotta, Inc. article discusses strategies for brands to stand out in noisy and crowded markets. It emphasizes the importance of authenticity, storytelling, and personalized experiences to engage consumers effectively amidst the competition. Additionally, leveraging data and technology for targeted marketing campaigns is highlighted as a key tactic for achieving brand differentiation. #BrandStrategy #MarketingTips #BrandDifferentiation #Storytelling #Personalization #DataDrivenMarketing #DigitalMarketing #BrandEngagement #ContentMarketing #ConsumerEngagement

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Check out this must-read article from Matt Wagner in Ad Age. "We see progress in certain sectors—social media influencers, celebrities and even some TV shows—but advertising remains a glaring omission. This omission sends a damaging message to young LGBTQ consumers and allies alike. What does it teach young queer people about how brands perceive them as consumers? As humans?" https://lnkd.in/d4fDEFSR #lgbtq #queer #multicultural #adindustry #multiculturalmarketing

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