Asha Richardson

The influencer strategy behind CÉCRED's successful launch 🚀 Beyonce. Just kidding! 😂 Over the past few years we’ve seen an influx of celeb-owned brands, but not all of them prove to be successful. The industry has shown that — regardless of owner — successful brands require sophisticated, multifaceted strategies to captivate and engage consumers. CÉCRED is prioritizing building creator relationships with beauty creators from the jump rather than solely relying on Beyoncé and her celeb network. A breakdown of the brand's VIT performance showed that they had multiple tiers (VIP, mega, macro, mid, and more) contributing to their success —  not something we typically see with other large celeb-owned beauty brands. Additionally, the brand’s performance relied less on Beyoncé’s influence in March than it did during its launch in February! Discover the other influencer marketing elements that drove CÉCRED’s successful launch campaign and beyond: https://bit.ly/4bpgjP5 And major congratulations are in order for the CÉCRED team on a successful launch and continuing the momentum! 🌟 #influencermarketing #success

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Learn the top five essentials needed to create a successful influencer campaign in our latest blog. With social media influencers headlining many brand campaigns and promotions, it's crucial for brands and agencies to adopt influencer relations into their PR plans and strategies to stay ahead in such a competitive marketplace. #InfluencerRelations #PublicRelations #PRStrategies #BrandInfluence #PRInfluencers #PRCampaigns #InfluencerEngagement https://conta.cc/3Vcwrg9

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