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🏢 Let's not forget about in-store retail which is still a huge part of a brands overall retail media strategy. Peter Crosby & I sat down with Jeffrey Bustos from the IAB and Michael Wessel Esq. from Kroger to talk about the latest in-store media playbook! Be sure to listen 🎧 #digitalshelf #content #retailmedia #instore #omnichannel

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The digital revolution has transformed every aspect of the CPG and retail business. However, has it truly impacted category management? This question frequently crossed my mind during my time in retail, but I never received a resounding affirmation from industry practitioners. There are variety of reasons that we could ponder over on why that is the case. However, I am more focused on how do we evolve this space to what the customer shopping behavior is today and what is the experience customers expect of their shopping experience (both physical and digital). At Think Blue we have come up with a list of key items that can help you develop a deeper and meaningful process that helps category management be effective: 1. Is Category Management embedded around consumer centricity? 2. Does Physical retail still drive the decision making with digital business being a bolt on? 3. Are your category roles defined by your #CustomerValueProposition? 4. Do these category roles properly understand the Omni- customers? 5. Are right data inputs being used by practitioners to make the appropriate distribution decisions? 6. Do you have a universal expectation of your category teams to deliver physical and digital shelf at the same time? Or is digital shelf a function of a different team? 7. Pricing Tactics - Are they defined by channels and customer or by store groupings and regions? 8. Promotional Tactics- Do you innovate promotionally by using new digital tools to build loyalty? 9. Tech and Digital Capabilities- Are you embedding your teams with the latest tools around Space Planning and Promotional effectiveness 10. Partnerships- Are you building the right partnerships with your CPG/retail partners to create Joint Value! #categorymanagement #digitaltransformation #thinkblue Sri Rajagopalan Manish Sharma

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Private brands are on 🔥. Great way for #retailers to differentiate themselves at great prices. Some of my favorite items have been new sparkling water flavors, gummy vitamins and value add mix items such as veggies and bowls. Suppliers can use private label as an opportunity to test, learn and grow their business while complimenting their own brands. #grocery #privatebrands #innovation Mana Foods

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Walmart exceeded expectations for quarterly earnings and revenue. The company experienced significant e-commerce growth, with a 22% increase in its U.S. business. Walmart's grocery business benefited from the widening gap between the price of cooking at home and eating out. The convenience offered by Walmart attracted more high-income shoppers, with its delivery business surpassing store pickup in terms of volume. Walmart reported earnings per share of 60 cents (adjusted) compared to the expected 52 cents, and revenue of $161.51 billion compared to the expected $159.50 billion. Net income for Walmart increased to $5.10 billion, or 63 cents per share, compared to $1.67 billion, or 21 cents per share, in the previous year. Walmart's same-store sales for Walmart U.S. increased by 3.8%, excluding fuel, and same-store sales for Sam's Club rose 4.4% year over year, excluding fuel. E-commerce sales for Walmart U.S. grew by 22% year over year, driven by store pickup, delivery of online orders, and the company's third-party marketplace. Walmart's profits were boosted by newer businesses like advertising and its subscription-based membership program, Walmart . The company's global advertising business grew by 24% during the quarter, with 26% growth in the U.S. segment. #walmart #earnings #retail #ecommerce

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