Antonio Ferranti

Antonio Ferranti

United States
2K followers 500 connections

About

Award-winning sales, marketing, and management professional with over 20 years of success…

Activity

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Experience

  • Proel North America Graphic

    Proel North America

    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Los Angeles, California

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Fort Lauderdale, Florida

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    Syracuse, New York

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    Syracuse, New York

Education

  • State University of New York College at Potsdam Graphic

    State University of New York College at Potsdam

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    Activities and Societies: Men's Varsity Soccer Team

    Recognized among the nation's top music schools. Completed advanced coursework in musical studies, piano performance & pedagogy, music education, and music business & industry.

    - Student-teaching coursework that included starting and managing my own professional music studio of over 50 music students.

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    Activities and Societies: Executive MBA Studies

    4.0 GPA and active class participant in business case studies.

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    Activities and Societies: - Member of Men's Varsity Soccer Team - Pianist for official school and executive functions - Host & DJ of 4-hour weekly weekend radio show

    School rated among "Best in the Northeast" - Princeton Review. Completed over 120 accredited units for business degree. Coursework included Business Affairs, Macro/Micro Economics, Finance, Management, Marketing, Operations, and Business Law.

    - Awarded Presidential Scholarship for partial tuition

Volunteer Experience

  • ACTIVE Network Graphic

    Fundraiser

    ACTIVE Network

    - Present 13 years

    Health

    Fundraising for marathons for people in need.

  • Board Of Directors

    Musicians At Play Foundation (MusiciansAtPlay.org)

    - Present 7 years 8 months

    Arts and Culture

    The mission of Musicians at Play (MAP) is to promote awareness of Los Angeles’ musical heritage through professional live performances, offer music education and mentorship programs, and create diverse community partnerships.

    Musicians at Play presents concerts with world-class musicians (including Oscar(r)-winning film composers and jazz greats), and emerging musical artists. These concerts engage diverse communities through music, and help raise funds for MAP’s Music Mentoring programs…

    The mission of Musicians at Play (MAP) is to promote awareness of Los Angeles’ musical heritage through professional live performances, offer music education and mentorship programs, and create diverse community partnerships.

    Musicians at Play presents concerts with world-class musicians (including Oscar(r)-winning film composers and jazz greats), and emerging musical artists. These concerts engage diverse communities through music, and help raise funds for MAP’s Music Mentoring programs to help benefit selected community partners (nonprofits serving vulnerable and disadvantaged people across Los Angeles.)

    MAP reaches over 4,500 children, parents, teachers, and other community members each year who participate in MAP’s education and mentorship programs-including professional development workshops, master classes, panel discussions, and concerts.

    The mission of Musicians at Play (MAP) is to promote awareness of Los Angeles’ musical heritage through professional live performances, offer music education and mentorship programs, and create diverse community partnerships.

Publications

  • Five Minutes with Antonio Ferranti

    Music & Sound Retailer Magazine

    Music & Sound Retailer speaks to Alfred Music’s VP of Sales, Antonio Ferranti, for a fascinating discussion about his deep personal connection to music, the company’s passionate dedication to nurturing its relationship with dealers and the various ways in which Alfred Music distinguishes itself. I know you’ll enjoy it.

    See publication

Projects

  • Groundbreaking, Industry Bestselling Musical Industry Packs

    - Present

    The music products industry's bestselling musical instrument packs contain everything a beginner needs to learn a musical instrument: quality instrument, award-winning multimedia instruction, and deluxe accessories. The have risen to #1 status in the world's biggest retail stores and e-commerce sites.

    See project

Honors & Awards

  • Employee of the Year 2013

    Alfred Music

    Alfred Music Employee of the Year Award for continued leadership.

    Strategized and reorganized Alfred Music sales department into a vertical channel structure to better meet market demands.
    • Worked with company CFO, Production Managers, Kibel Green associates to establish a 5-year growth forecast and strategy.
    • Led sales team in achieving 2013 corporate budget of Alfred Music produced products and achieved 14 consecutive monthly budgets, representing company's largest growth in…

    Alfred Music Employee of the Year Award for continued leadership.

    Strategized and reorganized Alfred Music sales department into a vertical channel structure to better meet market demands.
    • Worked with company CFO, Production Managers, Kibel Green associates to establish a 5-year growth forecast and strategy.
    • Led sales team in achieving 2013 corporate budget of Alfred Music produced products and achieved 14 consecutive monthly budgets, representing company's largest growth in over 10 years.
    • Grew comp sales of Alfred Music products by over 8%, outperforming industry trends
    • Led Alfred Music distribution team to the largest asset acquisition since 2005 in securing global distribution rights to MakeMusic, Inc. products including the top selling Finale music notation software, SmartMusic classroom software, and Garritan sound libraries.
    • Created product line that has become the company's #1 revenue growth generator and the Music Product Industry's #1 ranked best-seller.
    • Leading member of company's Sales & Marketing Management team, Branding committee, and Public Relations team.
    • Awarded Alfred Music "Employee Of The Year" recognition for leadership and innovation.

  • Employee of the Year 2011

    Alfred Music Publishing Co., Inc.

    Alfred Music Publishing's Employee of the Year Award for Strategic Innovation. Creating, developing, sourcing, and launching a multi-million dollar product line in one year.

  • Employee of the Year 2006

    Alfred Music Publishing Co., Inc.

    Alfred Music Publishing's Employee of the Year Award for Outstanding Breakthrough Performance, 2006, in the fields of Sales & Marketing.

  • Employee of the Year, 2005

    Alfred Music Publishing Co., Inc.

    Alfred Music Publishing's Employee of the Year Award for Outstanding Breakthrough Performance, 2005, in the fields of Sales & Marketing. Successfully merging and managing the trade marketing and mass market sales through Alfred Music Publishing's extraordinary acquisition and merger of Warner Bros. Publications.

  • Sales Manager of the Year, 2003: Northeastern Region

    Borders Group, Inc.

    Borders Group Inc.'s Best In Class Managerial Recognition, 2003, for successfully managing multiple stores in New York, and exceeding sales and operational excellence in multiple categories and metrics.

Languages

  • English

    Native or bilingual proficiency

  • Italian

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

Organizations

  • Retail Print Music Dealers Association

    Board of Directors

    - Present
  • Retail Print Music Dealers Association

    Board of Directors

    - Present

    The Retail Print Music Dealers Association is a professional trade organization founded more than 35 years ago to address the special needs and interests of the dynamic print music industry. RPMDA is an exciting forum for exchanging ideas and building bridges within the print music industry. It provides the opportunity for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future. RPMDA is the unified voice of the print music industry. Our…

    The Retail Print Music Dealers Association is a professional trade organization founded more than 35 years ago to address the special needs and interests of the dynamic print music industry. RPMDA is an exciting forum for exchanging ideas and building bridges within the print music industry. It provides the opportunity for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future. RPMDA is the unified voice of the print music industry. Our members are active in local, state and national organizations, constantly taking in the market’s pulse. Our collective voice is heard on such issues as copyright protection, bar-coding, the Internet, digital media and arts advocacy.

  • Music Publishers Assocation

    Member

    - Present

    Founded in 1895, the Music Publishers Association is the oldest music trade organization in the United States, fostering communication among publishers, dealers, music educators, and all ultimate users of music. This non-profit association addresses itself to issues pertaining to every area of music publishing with an emphasis on the issues relevant to the publishers of print music for concert and educational purposes. The MPA serves the industry through its presence at and cooperation with…

    Founded in 1895, the Music Publishers Association is the oldest music trade organization in the United States, fostering communication among publishers, dealers, music educators, and all ultimate users of music. This non-profit association addresses itself to issues pertaining to every area of music publishing with an emphasis on the issues relevant to the publishers of print music for concert and educational purposes. The MPA serves the industry through its presence at and cooperation with other organizations such as, the American Choral Directors Association, the American Music Center, the American Music Conference, the American Symphony Orchestra League, the Church Music Publishers Association, the International Confederation of Music Publishers, the International Federation of Serious Music Publishers, the Music Library Association, the Major Orchestra Librarians' Association, the National Association for Music Education, the National Orchestra Association, the Music Teachers National Association, and the Retail Print Music Dealers Association. In addition, MPA members belong to and work cooperatively with the National Music Publisher's Association, the Harry Fox Agency and, the performance rights organizations: ASCAP, BMI, and SESAC.

  • National Association of Music Merchants

    Member

    - Present

    NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are…

    NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages.

  • Music Teachers National Assocation

    Member

    - Present

    Working for a more musical tomorrow. In 1876, Theodore Presser and 62 of his colleagues founded the Music Teachers National Association with the purpose of advancing the value of music study and music-making to society while supporting the careers and professionalism of teachers of music. Today, MTNA has cemented its role as an organization essential not only to the professional and individual well-being of music-teaching professionals, but also a vital partner in their growth and…

    Working for a more musical tomorrow. In 1876, Theodore Presser and 62 of his colleagues founded the Music Teachers National Association with the purpose of advancing the value of music study and music-making to society while supporting the careers and professionalism of teachers of music. Today, MTNA has cemented its role as an organization essential not only to the professional and individual well-being of music-teaching professionals, but also a vital partner in their growth and development. It provides both a collective voice for teachers worldwide and a powerful alliance with a highly prestigious and influential group. With nearly 22,000 members in 50 states—and more than 500 local affiliates—the MTNA is the preeminent source for music teacher support, where members embody like-minded values and commitment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.

  • National Piano Foundation

    Member

    - Present

    The National Piano Foundation is your comprehensive guide to everything about pianos – their history, their manufacture, noted artists, important publications, and more. The piano is 300 years old, but there's always more to learn about everyone's favorite instrument. Whether you're a pro or just starting out, there's something here for you.

  • Elmira College Alumni Association

    Member

    - Present

    Elmira College holds an important place in history as one of the four “Pillars of Access” to American Higher Education, along with Harvard, Dartmouth, and Cornell. While Harvard (1636) and Dartmouth (1769) were the first to open their doors to white and Native American men, Elmira (1855) was the first college in the world founded to offer college education and university degrees to women. The fourth pillar, Cornell (1865), was the first college to drop the race barrier completely at its…

    Elmira College holds an important place in history as one of the four “Pillars of Access” to American Higher Education, along with Harvard, Dartmouth, and Cornell. While Harvard (1636) and Dartmouth (1769) were the first to open their doors to white and Native American men, Elmira (1855) was the first college in the world founded to offer college education and university degrees to women. The fourth pillar, Cornell (1865), was the first college to drop the race barrier completely at its founding. Co-educational since 1969, the College remains steadfastly rooted in the best tradition of the liberal arts and sciences. At Elmira College, students are more than a number. Small class sizes with individual attention in and out of the classroom create a learning environment in which students achieve their personal and professional goals. Our distinctive academic calendar and first-year experience offer students the chance to learn and grow on campus and abroad in ways uncommon at other institutions. Elmira College students are afforded wonderful extracurricular opportunities in athletics and student organizations. By the time students commence from Elmira College, they have an education that will serve them the rest of their lives.

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