Activity
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One of the hardest things about working in a Retail Media Network is getting other departments to believe in your vision. Marketing needs to tell the…
One of the hardest things about working in a Retail Media Network is getting other departments to believe in your vision. Marketing needs to tell the…
Liked by Andrew Lipsman
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3 Can't-Miss Discussions at the Consumer Goods Sales & Marketing Summit 1)How Estee Lauder Is Cultivating a New Culture of Measurement 2)AI in…
3 Can't-Miss Discussions at the Consumer Goods Sales & Marketing Summit 1)How Estee Lauder Is Cultivating a New Culture of Measurement 2)AI in…
Liked by Andrew Lipsman
Experience
Education
Publications
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How Amazon Will Revolutionize the Future of TV Advertising
Journal of Advertising Research
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Social Commerce 2019
eMarketer
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Grocery Ecommerce 2019
eMarketer
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Direct-to-Consumer Brands 2019
eMarketer
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Holiday Shopping 2018
eMarketer
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Podcast Advertising 2018
eMarketer
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Amazon Prime Day 2018
eMarketer
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Mobile Retail Apps 2018
eMarketer
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Are You Using the Right Mobile Advertising Metrics?
Journal of Advertising Research
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The Downside of Digital Word-of-Mouth and the Pursuit of Media Quality
Journal of Advertising Research
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Measuring Television in the Programmatic Age
Journal of Advertising Research
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The Future of Retail is Mobile: How Mobile Marketing Dynamics are Shaping the Future of Retail
Journal of Advertising Research
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Mobile is Eating Bricks-and-Mortar
Journal of Retail Analytics
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The Power of Political Advertising: Lessons for Practitioners: How Data Analytics, Social Media and Creative Strategies Shape U.S. Presidential Election Campaigns
Journal of Advertising Research
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Digital Word-of-Mouth and Its Offline Amplification: A Holistic Approach to Leveraging and Amplifying All Forms of WOM
Journal of Advertising Research
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How Social Media Will Usher In the Era of Mobile and Multi-Platform Marketing Effectiveness
Journal of Advertising Research
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2013 Mobile Future in Focus
comScore, Inc.
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. This report examines how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces.
Other authorsSee publication -
Five Ways to Adapt Your Media for a Post-PC World
Advertising Age
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The Power of Like 2: How Social Marketing Works
comScore, Inc. and Facebook
The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts.
Other authorsSee publication -
So What if Only 1% of Facebook Fans 'Engage'?
Advertising Age
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It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed
comScore, Inc.
Created for the World Economic Forum, this report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.
Other authorsSee publication -
2013 U.S. Digital Future in Focus
comScore, Inc.
2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives and business pursuits. This report will examine how these events, along with the latest trends in social media, search, online video, digital…
2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives and business pursuits. This report will examine how these events, along with the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the U.S. digital marketplace and what they mean for the coming year, as comScore helps bring the digital future into focus.
Other authorsSee publication
Honors & Awards
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Most Influential People in Retail & Ecommerce Management
REM Council
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ARF Innovation in Research - Bronze Medal
Advertising Research Foundation
Awarded bronze medal for Power of Like 2: How Social Marketing Works, co-authored with Facebook, by the Advertising Research Foundation
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ARF Rising Star Nominee
Advertising Research Foundation
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Executive's Award
comScore
More activity by Andrew
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Excited to share a sneak peek of the upcoming P2PI Storefronts event! Join us on September 12 in Chicago for an immersive experience where marketers…
Excited to share a sneak peek of the upcoming P2PI Storefronts event! Join us on September 12 in Chicago for an immersive experience where marketers…
Liked by Andrew Lipsman
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Superb newsletter by JP Castlin especially the focus on personal development courtesy of Colin Lewis “The most important task in your career is not…
Superb newsletter by JP Castlin especially the focus on personal development courtesy of Colin Lewis “The most important task in your career is not…
Liked by Andrew Lipsman
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Tell me Creators Retail Media is not going to be the next massive wave of investment! Seriously, change my mind that as brands continue to ask for…
Tell me Creators Retail Media is not going to be the next massive wave of investment! Seriously, change my mind that as brands continue to ask for…
Liked by Andrew Lipsman
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ADWEEK's Kathryn Lundstrom caught up with John Storms to talk through his vision for the rebranded ad business, how Lowes is differentiating itself…
ADWEEK's Kathryn Lundstrom caught up with John Storms to talk through his vision for the rebranded ad business, how Lowes is differentiating itself…
Liked by Andrew Lipsman
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$50 CPMs? The media performance better be equal to or greater than the AI hype powering it.👇🏼 According to a CNBC article, Perplexity AI plans to…
$50 CPMs? The media performance better be equal to or greater than the AI hype powering it.👇🏼 According to a CNBC article, Perplexity AI plans to…
Liked by Andrew Lipsman
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🇧🇷✈️: After taking some vacation time earlier this month to recharge in Europe, I headed back to Brazil this week to deliver a keynote on the…
🇧🇷✈️: After taking some vacation time earlier this month to recharge in Europe, I headed back to Brazil this week to deliver a keynote on the…
Liked by Andrew Lipsman
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Thank you to Michael Santoli and CNBC Overtime for the great discussion on CAVA's Q2 2024 results. Brett Schulman and team are building one of the…
Thank you to Michael Santoli and CNBC Overtime for the great discussion on CAVA's Q2 2024 results. Brett Schulman and team are building one of the…
Liked by Andrew Lipsman
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Excited to hear Andrew Lipsman at the Path to Purchase Institute’s #Storefronts event on Sept. 12! He’ll explore how in-store advertising is becoming…
Excited to hear Andrew Lipsman at the Path to Purchase Institute’s #Storefronts event on Sept. 12! He’ll explore how in-store advertising is becoming…
Liked by Andrew Lipsman
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When your son makes his CNBC television debut... Thank you Kelly Evans for making this boy's day... and for making his son pretty happy too!
When your son makes his CNBC television debut... Thank you Kelly Evans for making this boy's day... and for making his son pretty happy too!
Liked by Andrew Lipsman
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This morning, Walmart announced their first-ever dining benefit in partnership with Burger King. Our approach to growing Walmart has always been…
This morning, Walmart announced their first-ever dining benefit in partnership with Burger King. Our approach to growing Walmart has always been…
Liked by Andrew Lipsman
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What’s Next at the Path to Purchase Institute to Purchase Institute? If you’re a CPG marketing executive eager to dive deep into the future of…
What’s Next at the Path to Purchase Institute to Purchase Institute? If you’re a CPG marketing executive eager to dive deep into the future of…
Liked by Andrew Lipsman
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Can't wait to see the results for this (as well as Andrew Lipsman) at Path to Purchase Institute's Storefronts event in Chicago next month!…
Can't wait to see the results for this (as well as Andrew Lipsman) at Path to Purchase Institute's Storefronts event in Chicago next month!…
Liked by Andrew Lipsman
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