Andrea Betts D'Alessio
New York, New York, United States
1K followers
500 connections
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It's peanut butter jelly time! M&Ms dropped a berry-flavored chocolate with a peanut butter center. #Client Antonia DeBianchi shared her first…
It's peanut butter jelly time! M&Ms dropped a berry-flavored chocolate with a peanut butter center. #Client Antonia DeBianchi shared her first…
Liked by Andrea Betts D'Alessio
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I had the privilege of attending and working my very first L'ATTITUDE conference this month. While I was there supporting the communications efforts…
I had the privilege of attending and working my very first L'ATTITUDE conference this month. While I was there supporting the communications efforts…
Shared by Andrea Betts D'Alessio
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Had a great time at Amazon Accelerate last week, the annual conference for Amazon selling partners. My colleagues Ronny Mendieta and Aaron Montenegro…
Had a great time at Amazon Accelerate last week, the annual conference for Amazon selling partners. My colleagues Ronny Mendieta and Aaron Montenegro…
Liked by Andrea Betts D'Alessio
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Explore more posts
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Whitney Wells
On 🌎 World PR Day 💻 Frank X. Shaw of Microsoft posted about the difficulty of easily summing up what it is those of us in the communications field actually do - especially to strangers. He broke it down into 3 things that have remained constant: 1) The power of storytelling 2) Trust as a key brand pillar 3) Innovation (capital I) 🧠 It got me thinking but less about how to describe what I do to strangers at dinner parties, and more about how I explain it to my kids. Here are the 3 I came up with (share yours below please!) - 1) "Mama helps to spark story ideas, connecting storytellers with characters" 2) "Mama reads a lot and listens to super smart people talk about things most people don't understand and acts as a translator" 3) "Mama identifies and solves problems - sometimes before anyone even notices they're problems at all" #WorldPRDay #communications #PR #comms
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RJ Bardsley
I love it when a trend circles back around - so I got a kick out of this morning's piece in the WSJ on the resurgence of Kindle sales among younger audiences, spurred on by #BookTok, a reading group on TikTok. Years ago, I had the opportunity to work with an e-reader device company and with E Ink Corporation, which makes the screen technology for e-readers. As an avid book nerd, this was one of my favorite projects to work on - it was the nexus of technology and literature - we staged reading-focused events at The Boston Library and in Times Square, NYC. E-readers seem like a pretty simple device by today's standards - they don't fold, there's no high screen refresh rate, there's no onboard AI capabilities. But the technology that goes into making a good e-reader is pretty remarkable: - The screen needs to enable hours of focus and concentration. - There needs to be reliable but not intrusive connectivity. - The ergonomics need to be perfect for holding the device for long periods of time. - And the content sources need to be nearly endless. In a world of constant distraction, e-readers are the "anti-distraction" devices. Is there a little irony to the fact that TikTok is spurring Kindle sales and reading among younger audiences? Brandon LaBelle Valerie Motis Steve Haber https://lnkd.in/ewpvRZjJ
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Scott Robertson, APR
One of THE most important jobs of PR in any organization is evaluating ALL opportunities for downside risk vs potential upside. Sometimes (and by that I mean often) PR guides the org to do things that will protect the brand and not put it in jeopardy. If you find an org stepping in it that is because PR didn't do its main job. This is a "first, do no harm" type of situation. Good to be creative. Bad to be creative—and stupid. So let's say you're working for the Paris Olympics Opening Ceremonies and someone comes in and says "I really think we should do a parody of The Last Supper using transvestites...." If it's me on point, PR kills that idea almost instantly (probably before the sentence ends)—and if PR isn't gonna do it, you can almost ALWAYS count on Legal to step in. Evaluating Downside Risk—It's a real thing. PR needs to step up in these companies that are being very careless and reckless with their brands. #publicrelations, #pr, #strategy, #risk
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Sujata Mitra
Proud when the work aims to drive change. 📣 The past few weeks, an integrated Edelman team spanning Creative, Earned Media, Client Leaders, Community Managers, Multicultural experts, Influencer Relations, Paid Media, and more, have been working on something important. Our client partners at Ajinomoto Co., Inc. have united a powerful coalition of Asian-American and other activists, chefs, food journalists, and nutritionists. Last week, they published an open letter calling on the NEJM Group - The New England Journal of Medicine - to revisit the racist term "Chinese Restaurant Syndrome" that they coined. ❗ ❗ Background: In 1968, the journal published a letter to the editor who wrote about effects from eating at some Chinese restaurants. The author of the letter didn't use the term, but the journal gave the letter the headline, "Chinese Restaurant Syndrome." From there, the media frenzy took off, creating a narrative that demonized MSG. 💡The Facts: MSG, a naturally occurring amino acid, is classified as safe by the FDA and is essential for bringing Umami to food. However, the 1968 headline by NEJM Group led to persistent racist misconceptions that the Asian community still confronts today. ⚡ Chef's and food writers such as Calvin Eng and Kat Lieu, DPT, CLT spoke about their experiences as Asian-American chefs who use MSG and the impact the racist rhetoric has on them as individuals, and the greater AAPI community at large. Kat said, "You have an America where Chinese food is seen as unhealthy or dirty or cheap, something like fast food, or worse." For Calvin, he envisions a future where MSG is valued for its role in enhancing flavor, free from outdated stigma, "It's about education and openness...We need to shift the conversation to celebrate the quality and authenticity of the food, moving beyond old misconceptions." Thanks to Shawna Chen, Axios, Stephanie Gravalese, Forbes, IFLScience, Joy Sauce, NextShark and more for covering and highlighting this important movement. Read more: The letter: https://lnkd.in/dfCS-iH4 Forbes: https://lnkd.in/d3iytwCR Axios: https://lnkd.in/dmiY_diH IFL Science: https://lnkd.in/dx9ZV-4u NextShark: https://lnkd.in/d8Vt6mye Joy Sauce: https://lnkd.in/duYHFKje Gennifer Horowitz Amanda (Drain) Gillman Brittany Herrmann Jane Chung Caroline Tortorella Carolina Rincon Sato Shelby Montgomery Jill Lehman Conor Hogan Lexie Flood Cameron Baker Jesse Suchmann Kelsey Cohen Stephanie Walker, MPH, CHES Michael Byrnes Ariana Saunders #chineserestaurantsyndrome #aapi #knowmsg #msg #umami #history #foodhistory #nejm #asianamericanhistory #asianamerican #food #chinesefood #asianfood
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Barnaby Fry
As more and more brands suffer damage from increasingly sophisticated and convincing scams, I was pleased to share my thoughts with PR Week. Effective and empathetic customer service response will help avoid opening consumers up to scams. The expectation is on brands to identify threats early and warn consumers where possible, so it's important to make sure you have the right analytics and monitoring to spot scams and take quick and clear action when your brand is hit. Thanks to PRWeek for including my thoughts. #crisis #crisiscommunications https://lnkd.in/eRSB9UgG
171 Comment -
Andrew Bleeker
PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG
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Philip Tate, APR, Fellow PRSA
Marketing Dive's Chris Kelly on the Campaign Trail: Coca-Cola spills soda to focus on moments of connection. Coca-Cola has made togetherness and human connection a focus of its marketing since launching its “Real Magic” platform in 2021. While the platform has frequently dipped into art — both world-renowned and AI-generated — it has also put the brand at the center of meals and family gatherings. For its latest “Real Magic” iteration, the brand tapped longtime agency partner David Miami for “Spills,” a campaign that switches focus from a bottle of Coke to the moment of connection that caused a spill. In a series of TV spots, the action starts with a spill before reversing in slow-motion to show the instigating moment: a reunion on the street between a man and woman, a surprise party entrance with friends or a cuddle with a dog at the door. Along with TV ads in the U.S., the campaign includes out-of-home and digital out-of-home ads in the U.S. and Brazil. While David Miami previously relied on Coca-Cola’s iconic elements when it attempted to capture sonic moments in static photos, “Spills” attempts to take the attention off the brand and give it to true-to-life human interactions. “Let’s be honest, there are more important things than the product in itself,” said Edgard Gianesi, chief creative officer at David Miami. “Everything that we normally do in advertising transforms the product into the hero of any situation. The reality is human connection … is pretty much the most important thing in life.” That focus on key human moments comes as consumers around the world continue to adjust to post-pandemic life but still face domestic challenges at a time of global conflict and crisis. “Spills” takes a comparatively minor inconvenience — a spilled soda — and encourages consumers to pay attention to what matters most. “We took something simple and it caught people’s attention because they can relate to it, instead of going all AI,” said Joana Plautz, creative director at David Miami. “Sometimes when you touch people in something that’s so true to them, they stop and think, and you don’t need to go overboard.” https://buff.ly/4eRPgyz via @marketingdive
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