Alicia Enciso

Consumers of different genders have different needs, but 20% of female respondents and 23% of non-binary respondents feel their unique needs aren't being adequately met. Our latest whitepaper gives you all the insights you need to cater to these unmet needs, allowing you to take advantage of great diversification opportunities. Download below. #WeArePrinova #PrinovaGlobal #SportsNutrition #FoodandBeveragesTrends

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Check out Modern Retail's most recent article, where Jocelyn Florence discusses the bubbly waters of retail and regulations when it comes to NA beverages (pun intended)!

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When Consumers Pull Back, Only brands with high perceived value earn the right not to be traded down. This WSJ article (may be paywalled) made me reflect on how food companies adjust to consumer feedback. - Consumers are pulling back in the U.S. and China, indicating a slowdown in spending. - Restaurant chains and food manufacturers are responding to consumer dissatisfaction with high prices by offering deals and introducing new products. - Companies like Domino's Pizza are raising prices at a slower pace and implementing more discounts to attract customers back to their brands. Profit Margins Remain Strong for Food Industry: - Major restaurant chains and food manufacturers have seen profits soar, with some reaching or surpassing 2019 levels. - Gross margins for many food makers are at or near prepandemic levels, indicating financial stability. Economic Growth Boosts Food Company Earnings: - Food companies have enjoyed record quarterly profits, aligning with economic growth trends. - Efforts to become more efficient and scale back pandemic-era measures have contributed to increased profits. Consumer Response to Pricing Strategies: - Consumer sentiment on food prices is mixed, with concerns about overcharging and shrinking product sizes. - While some consumers are cutting back on dining out, others are adjusting to higher prices and looking for value deals. Promotions and Discounts to Drive Sales: - Companies like McDonald's and Starbucks are launching promotional offers to attract customers back and improve sales volumes. - Food makers like Mondelez and General Mills are lowering prices, offering discounts, and enhancing product taste to drive consumer interest. Challenges in Winning Back Consumer Trust: - Executives acknowledge the challenge of winning consumers back post-inflation, requiring sustained efforts and investments. - The slow pace of consumer trust rebuilding highlights the complexity of addressing pricing concerns and ensuring affordability. Focus on Value and Affordability: - Restaurants are emphasizing value meals and affordable options to retain and attract customers. - Food manufacturers are reducing prices, offering discounts, and improving product quality to maintain competitiveness. Future Strategies and Consumer Engagement: - Companies anticipate a gradual process in winning back consumer trust post-inflation and emphasize the need for sustained investments. - Enhanced promotions, discounts, and product improvements aim to engage consumers and drive sales growth. Hiring Slowdown Fuels Bets on Rate Cut: - A hiring slowdown is fueling expectations of a larger rate cut by the Federal Reserve. - This development reflects concerns about the economic outlook and the potential need for monetary policy adjustments. I write about training marketers so that CMOs have a focused team to build profitable brands. Get a copy of my BrandTips® newsletter. See more in the comments. #marketing #branding #management #mentoring

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Diageo doubles down on non-alcoholic spirits with the acquisition of Ritual Zero Proof & now owns three of the five world's largest non-alcoholic spirit brands Ritual Zero Proof was founded in 2019, and became the #1 non-alcoholic spirits player in the US after joining Diageo’s accelerator program in 2020. Five reasons why this deal makes sense: 1) Fast growing: The US non-alcoholic spirits has been the fastest growing category with 31% L5Y CAGR. 2) Incremental: 94% of non-alc buyers in the US also purchase alcoholic beverages, spending on avg $292 more than households exclusively purchasing alcohol demonstrating the incrementality of the category to beverage alcohol. 3) High Right-to-Win: Ritual is already a #1 non-alcoholic spirits player in the US, with a strong market position and tailwinds 4) Synergistic: being a #1 player globally in both alcoholic and non-alc spirits Diageo is well positioned to build on Ritual’s current success and scale it up further leveraging its GTM muscle and category expertise 5) Close to the Core: being a part of Diageo’s accelerator (Distill Ventures) since 2020, Ritual already knows what it takes to make cooperation with a spirits giant successful, limiting risks of integration challenges Exciting times for Diageo 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world's largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (eCommerce, DTC, and eB2B) and M&A. 14 out of the world's 20 largest FMCG companies are repeat Clients 𝗧𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲, 𝗰𝗳. 𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗙𝗠𝗖𝗚 𝗠&𝗔 𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗹𝗼𝘄: https://lnkd.in/efD5RNWX 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg #mergersandacquisitions https://lnkd.in/dXAZQ242 Pernod Ricard The HEINEKEN Company AB InBev Carlsberg Group Campari Group William Grant & Sons The Coca-Cola Company PepsiCo

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IDDBA 2024 offered a treasure trove of insights into the exciting opportunities for snacking and entertaining. In my latest blog for Circana, I explore the top trends and takeaways from the event that will shape the future of the fresh foods industry. Stay ahead in this dynamic market by reading “Opportunities for Snacking and Entertaining Abound at IDDBA 2024” here: https://lnkd.in/g5eFKuGN #FreshFoods #IDDBA2024 #SnackingTrends #FoodIndustryInsights

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