About
I was born and raised in Venezuela, where problem-solving is a part of life. From very…
Articles by Alejandro
Activity
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In 2010, I joined BAT Venezuela’s internship program, and what began as a career opportunity turned into something far more meaningful. BAT not only…
In 2010, I joined BAT Venezuela’s internship program, and what began as a career opportunity turned into something far more meaningful. BAT not only…
Liked by Alejandro Martinez
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Recently, we lost a brilliant mind and a cherished friend, Prof. Ron Howard. Reflecting on his legacy and the profound insights he shared during our…
Recently, we lost a brilliant mind and a cherished friend, Prof. Ron Howard. Reflecting on his legacy and the profound insights he shared during our…
Liked by Alejandro Martinez
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In Memoriam: Professor Ronald A. Howard (1934-2024) We are deeply saddened to announce the passing of Ronald A. Howard, Professor Emeritus at…
In Memoriam: Professor Ronald A. Howard (1934-2024) We are deeply saddened to announce the passing of Ronald A. Howard, Professor Emeritus at…
Liked by Alejandro Martinez
Experience
Education
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Activities and Societies: Marketing Association, Latino Business Students Association
Winner of the McAllister Speech Award for Best Marketing Presentation
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Winner of The Vinters Award for best Business plan in the course Entrepreneurship & Private Equity
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GPA: 4.12 out of 5. Ranked 12 out of 52 Thesis: “Generating options for licitation strategies Case of Study: Soltuca” (Honors Awarded)
Publications
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Scaling Decision Analysis
Stanford Ph.D dissertation
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Generating options for licitation strategies Case of Study: Soltuca
Undergraduate Thesis at Universidad Metroplitana
For companies that participate in closed bidding in order to elicit contracts. We take a desicion theory approach into calculating how much to bid and what the probability of success is for said bid. A software tool that requires simple inputs was built; this tool allows us to calculate the Corporate Indifference Selling Price (CISP) and the fit the competition to a probability model in order to calculate the highest expected value from several possible bids.
The theory was then…For companies that participate in closed bidding in order to elicit contracts. We take a desicion theory approach into calculating how much to bid and what the probability of success is for said bid. A software tool that requires simple inputs was built; this tool allows us to calculate the Corporate Indifference Selling Price (CISP) and the fit the competition to a probability model in order to calculate the highest expected value from several possible bids.
The theory was then implemented in Soltuca, a steel welded pipe manufacturer in Venezuela. The paper talks about the approach taken for this particular business model.Other authors
Courses
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Advanced Probability & Statistics
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Business Strategy
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Cases in Business Strategy
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Corporate Governance
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Critical Thinking
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Design of Manufacturing Systems
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Emerging Markets Strategies
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Entrepreneurial Marketing
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Entrepreneurship and Private Equity
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Entrepreneurship for Engineers
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Integrated Marketing Communications
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Macroeconomics
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Managerial Cost Accounting
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Marketing Strategy
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Optimization
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Optimization II
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Product Management
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Project Management
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Risk Analysis
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Simulation Modeling & Analysis
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Stochastic Processes
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Supply Chain Analysis
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Valuations
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Projects
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Vitalplan
• Redesigned and automated wholesale order process in order to facilitate integration with QuickBooks, reduced work time by 50%
• Reconciled Financial statements and made sure they were accurately reflecting the company's actions in order to serve as managerial decision making tools for the future. Put in place a process for keeping statements updated that resulted in more accessible information for everyday tasks
• Streamlined operations & reduced company costs by 30%
• Created a…• Redesigned and automated wholesale order process in order to facilitate integration with QuickBooks, reduced work time by 50%
• Reconciled Financial statements and made sure they were accurately reflecting the company's actions in order to serve as managerial decision making tools for the future. Put in place a process for keeping statements updated that resulted in more accessible information for everyday tasks
• Streamlined operations & reduced company costs by 30%
• Created a business plan including operations and marketing strategy, projected financials, and competitive landscape analysis. This plan set a clear direction of growth for the future and helped align employees
• Created a pitch and pitch deck for potential investors -
Risk Analysis of Manufacturing Outsourcing Plan
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- Calculated target warehouse inventory levels in outsourced manufacturing unit through linear programming
- Performed sensitivity analysis to check how change in demand levels affected customer satisfaction
- Evaluated feasibility of outsourcing plan through detailed financial analysisOther creators -
Emerson plant’s district energy system
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The project included providing consulting services, economic and technical feasibility studies of building a district energy system using renewable energies and CHP systems in Emerson plant located in Ithaca as a member of a team. As the M.Eng. project course in Cornell University, Under supervision of Professor F. Vanek ([email protected]), (Fall 2011)
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Languages
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Spanish
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Italian
Limited working proficiency
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French
Limited working proficiency
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German
Elementary proficiency
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My family was extremely blessed to have met Ron Howard. My 2 brothers and I all had the opportunity to be his Ph.D. Students. I also had the…
My family was extremely blessed to have met Ron Howard. My 2 brothers and I all had the opportunity to be his Ph.D. Students. I also had the…
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