Adam Wohl

“…So, consider this my plea. To agency leaders, creatives and everyone who still believes in the power of a big idea: It’s time to be bold. It’s time to take risks. It’s time to burn the old playbooks and write a new one. Because the creative people that figure this out? The ones that aren’t afraid to put creativity first, be true partners to their clients and adapt to the way brands operate today? Those will be the creatives that don’t just survive this shift, but thrive in it.” STRAIGHT FROM AN EXPERIENCED CLIENT. UNFILTERED. #creativitymatters

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Do you have an in-house creative team and need a Creative Director to nourish their talent but have limited budget? What I’m offering will help, and it’s different from other fractional Creative Directors in that I will mentor your creative team to evolve their skills and capabilities rather than do the work. For me it’s about using my decades of skills to help other creatives reach their full potential for you, your clients and your bottom line. My mentor programme is about supporting your people to fulfil the work you need to the highest level. What’s the ROI?… - No need to employ a full time creative director - Ongoing design development for your studio - Greater team creativity and capability - Improved client design work - Increase in team efficiency - Better employee retention - Culture development and team bonding I have a 1 pager that I can share if you’d like to know more and can’t wait to help you. #CreativeMentor #Fractional #CreativeDirector

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The term "non-working dollars" gets thrown around a lot as a way for people to justify production budgets. The basic idea being that money that isn't spent on media (i.e. getting the message in front of people) isn't doing anything beneficial for the advertiser and needs to be minimized as much as possible. Hence non-working. In reality, the WAY you say something is intrinsic to the way its perceived. This visual, originally shown to me by the one and only Michael Fanuele, is a great demonstration of the tight connection between message and delivery. Cheap can mean authentic, but it can also mean untrustworthy. Set budgets accordingly.

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Are you a manager or leading a team? My good buddy Scott Albrecht was on The Friday Habit this week sharing his knowledge on the hierarchy of team needs. You should check out his book on Amazon and give this episode a listen wherever you get your podcast! https://lnkd.in/gTgCT7NF #podcast #leadership #contentmarketing

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Have you seen the new Heinz's Pickle Ketchup Campaign? I haven’t tried it yet but I do love the combination of pickles and ketchup so I’ll probably be into it. Plus it seems like pickle flavor is sneaking into everything! #Pickles2024 Let’s breakdown the campaign and how these principles can apply to other food brands. 🎯 Core Campaign Concept. The entire campaign revolves around the concept of “You Can Already Taste It”. This comes through in their billboards, influencer campaign, paid social, their hero campaign video and the UGC campaign asking for “pre-reviews”. The overall idea that you don’t have to try it to imagine what it would taste like. 🍭 Multi-channel Campaign. An omnichannel marketing strategy leveraging multiple touchpoints with consistent branding leads to higher brand awareness, recall, customer retention, and ultimately increased sales. 🎨Tailored Creative Per Channel. They have a highly visual, punchy billboard in high traffic locations. A more authentic but still produced person on the street interview style video that plays well on YouTube. And leveraging creators on IG and TikTok. All three of these are telling the same stories in different ways that play better based on the placements. 📩 Capturing First Party Data. This is a hugely critical piece that a lot of brands who don’t sell DTC miss. Building a database of first party data dramatically increases the performance of your paid campaigns, gives you a direct line to your consumers and helps to future proof your business as privacy concerns continue to push us to a cookie-less world. Their giveaway where consumers submit pre-reviews (what they think the product will taste like) for a chance to win a year’s supply of the product is a great way to incentivize and capture this data. By adopting these tactics and principles, other food brands can effectively drive consumer engagement and boost in-store sales. #FoodMarketing

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