DataArt’s Post

Lena, a business development associate at DataArt in Kharkiv, was awakened at 5am on February 24th by the sound of shelling and had to evacuate with her family to western Ukraine. While leaving Kharkiv, she and her family were caught in a tank barrage and had to hide in a basement before passing through the shelling in the central part of the city. It took them four long days to reach their destination. Together with other colleagues, Lena provides humanitarian aid and organizes the collection of necessities for people displaced by the war. When volunteers ran out of their own funds as the number of people in need only grew, Lena started selling her expertise in outbound marketing to raise more money. She teaches small and medium size businesses to craft marketing messages and develop LinkedIn and email campaigns. Lena donates the money she receives to a Kharkiv-based volunteer organization called “Just People.” The organization’s volunteers deliver food, medications, and hygiene products to regions under attack. You can help Lena by requesting a marketing consultation, or if you just want to contribute, please donate PayPal: h.[email protected]