Just a few days left in July, so give our newsletter a quick glance to get some last-minute deals closed. 🤝 Today we're sharing our Intent Signal Targeting play, exec moves that caught our attention, and our third signal-based selling tip to try.
ZoomInfo
Software Development
Vancouver, Washington 173,919 followers
How Business Goes to Market
About us
ZoomInfo (NASDAQ: ZI) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.
- Website
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http://zoominfo.com
External link for ZoomInfo
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Vancouver, Washington
- Type
- Public Company
- Specialties
- GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved sales prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data archestration
Locations
Employees at ZoomInfo
Updates
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How is AI revolutionizing the sales landscape? 👀 On this episode of the ZI Labs podcast, James Dyett, Head of Platform Sales at OpenAI, joins Ben Salzman and Millie Beetham to discuss how AI is enhancing the sales role. Traditionally, sellers have been required to spend hours on manual tasks like account planning, creating briefing notes, and conducting research. AI is now streamlining these processes — freeing up salespeople to focus on what truly matters: 👂 Hearing customer challenges and needs 🧠 Understanding blockers and business priorities 🚨 Using ZoomInfo Copilot to capture all relevant signals 🤝 Building multi-threaded deals with all stakeholders Tune in to the full episode to learn how AI is boosting productivity and efficiency for sales reps. 🎧 Links below!
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Celebrating National Intern Day! 🌟 We're thrilled to recognize the hard work and dedication of the 24 interns who joined our finance, engineering, and sales operations departments this summer. Their fresh perspectives and innovative ideas are shaping the future of ZoomInfo. Here's to the incredible impact they make every day! 🚀 Let’s give them a round of applause 👏: Nikhil Goel, Jesse Yao, Helen Liu, Jocelyn Hsieh, Ranvir Malik, Andrew Choy, Queenie Chan, Vinay Vinod, Seamus Sutula, Yuvraj Delada, Gabe LeBlanc, Daniel Kamen, Yash Agarwal, Carla Duong, Ananth Sriram, Shrinandan Narayanan, Tristan Lyons, Jack Lahar, Louis Ciccone, Henry Huang, Chinmay Gowdru, Aneesh Saba, Christo Hristov. #ZoomInfoLife #NationalInternDay
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"You don't have to feel good to get started, but you do have to get started to feel good." 👏 Cold calling can be intimidating — no matter how experienced you are. That anxious feeling in your stomach? It's completely normal. Even seasoned pros experience it. Watch as Nick Cegelski joins Sara Plowman on the Sell Better Daily Sales Show to share his advice on handling your nerves and taking action. ⬇️
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Unfit leads, poor follow up with interested buyers, slow response times — all result in a slow process. 🤦 But with the right inbound strategy, you can identify good-fit prospects, have faster response times, and lead-route to the right sales reps. Get the essential tools and tactics that your teams need for effective inbound lead generation 🔗: bit.ly/3SmPsfz
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By 2025, 75% of the highest-growth companies in the world will employ a Revenue Operations (RevOps) strategy. 📈 But today, even the most skilled RevOps professionals still struggle with scattered data, cleaning up data inaccuracies, and aligning sales and marketing. 😤 Join us on July 30th for our RevOps Mastery Series kickoff featuring Tessa Whittaker, VP of Revenue Operations at ZoomInfo. In this first session, Tessa will share how to: 🔥 Streamline your RevOps techstack and reduce inefficiencies 🔥 Align go-to-market processes with revenue goals 🔥 Manage priorities and implement new technologies Register now to save a seat: bit.ly/3SoXR1R
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The lines between brand awareness and demand generation are becoming increasingly blurred, but what does that mean for your marketing strategy? 🧐 Join Millie Beetham, Sr. Director of GTM Strategy & ZI Labs at ZoomInfo, and Sinehan Kerman, MBA, Sr. Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), for a thought-provoking discussion on the evolving role of brand generation in today's marketing landscape. ⬇️
Traditionally, marketing strategies have been segmented into top-of-funnel (#TOFU) and bottom-of-funnel (#BOFU) activities, often treating brand awareness as a TOFU-only concern. But lines between brand awareness and #demandgen are blurring—what if we're missing the bigger picture? 🎨 🖼 From filling the funnel to post-sale, we'll be discussing #live with Millie Beetham, Sr. Director, GTM Strategy & ZoomInfo Labs at ZoomInfo, how and why #brandawareness is crucial at every touchpoint. Join us on August 15 at 12 pm ET as we break down silos and discuss: 🖌 Why we’re in our brand gen era—share findings from 2024 B2B Disconnect report 🖌 Practical tips for incorporating brand awareness into your demand generation efforts 🖌 Tools to help you succeed: TrustRadius X ZoomInfo integration with CoPilot 🖌 Live Q&A
From TOFU to BOFU: Embracing the Brand Gen Era
www.linkedin.com
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Empathizing with your buyers is key to sales success. 🤝 🎥 Jen Allen-Knuth, Founder of DemandJen emphasizes the importance of understanding a prospect's needs and challenges. How do you know what problems a potential buyer is facing? Try researching conferences related to their industry. By exploring session titles and descriptions, you can better understand the issues your buyer is focused on and align your solution accordingly. Watch below to learn how Jen puts this pro tip into practice. ⬇️
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Does our CEO and Founder, Henry Schuck, actually read the Glassdoor reviews about ZoomInfo? Why, yes, he does. And they're not all positive. But if there's one thing Henry's learned throughout his time as CEO, it's that negative feedback is always an opportunity to try to improve. Watch this clip from #DemotedLive with Natalie (Corporate Natalie) and Ross Pomerantz (Corporate Bro), and laugh along with us as Henry reacts to some of the reviews. #DemotedLive
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If you’ve tried everything to optimize your sales process but still fall short of growth targets, sales acceleration can help. 🏎️💨 Sales acceleration strategies and tools move prospects through the sales pipeline faster and more efficiently. With it, you can: • Give sales practical insights and increase productivity • Facilitate marketing and sales alignment • Enhance lead prioritization and outreach speed • Free up sales to focus on growth • Improve CRM data accuracy and actionability Here’s how to get started 👉 bit.ly/3Wxsk0h
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