The challenge of destination marketing isn’t just to bring in more visitors — it’s about attracting the right visitors to the right places at the right times. See how Visit Baton Rouge is utilizing a new community partnership and data insights from ZDOS® to optimize demand and make the upcoming holiday season a little brighter. ✨ https://lnkd.in/gfxnXFzU
Zartico
Software Development
Salt Lake City, Utah 3,139 followers
Creators of the World's First Destination Operating System
About us
Zartico powers the possibilities of place. Makers of the first Destination Operating System, Zartico harnesses and streamlines big data, science, AI, and technology to provide unprecedented visibility into the movement of people and economic opportunities. The Zartico Destination Operating System™ (ZDOS™) is a complete strategic planning solution that equips communities to make better decisions and navigate the future. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, data science, and storytelling.
- Website
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https://www.zartico.com
External link for Zartico
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Salt Lake City, Utah
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Data Analytics, Data Intelligence, Data Driven Marketing, Tourism Marketing, Destination Marketing, Data Visualizations, Travel, Travel Data, Analytics, Destination Marketing Organizations, Tourism, Data Informed Marketing, Organizational Performance, and Technology
Locations
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Primary
26 S Rio Grande St
Suite 2072
Salt Lake City, Utah 84101, US
Employees at Zartico
Updates
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Fall is approaching and the Zartico team is ready to hit the road! Keep reading to see where you can find the Zarticans this September. 🚙🍂🌳 One West Tourism Alliance Education Summit September 4-6 | Eugene, OR • West Virginia Governor's Conference on Tourism September 8-11 | Charleston, WV West Virginia Department of Tourism • Upper Midwest Convention and Visitors Bureau Fall Conference September 9-11 | Rochester, MN • CalTravel Summit September 9-11 | Oceanside, CA California Travel Association • Southeast Tourism Society Connections September 10-12 | Auburn, AL • NYSTIA Annual Meeting September 11-13 | Saratoga Springs, NY New York State Tourism Industry Association (NYSTIA) • Georgia Governor's Tourism Conference September 15-18 | Atlanta, GA Georgia Department of Economic Development • Utah Tourism Conference September 24-27 | Layton, UT Utah Tourism Industry Association Utah Office of Tourism • Colorado Governor's Tourism Conference September 25-27 | Mt. Crested Butte, CO Colorado Office of Economic Development and International Trade • Tennessee Governor's Conference on Hospitality & Tourism September 25-27 | Chattanooga, TN Tennessee Hospitality & Tourism Association Tennessee Department of Tourist Development • Hawai'i Tourism Conference September 30 - October 2 | Honolulu, HI
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The tourism conversation is never about just one thing. The latest travel headlines include: 📈 Record tourism growth, 😠 anti-tourism protests, 💡 innovative experiments to address overtourism, and ⚠️ warnings of softening travel demand. Tourism is a complex industry that deserves complex solutions. We unpack these needs and more in the first edition of Zartico's Intelligence Brief — a round-up of trends and takeaways for data-informed leaders. Let us know what piqued your interest — and click that Subscribe button for future updates! ✅
August 2024: Data Solutions for Destination Challenges
Zartico on LinkedIn
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𝗔𝗨𝗚𝗨𝗦𝗧 𝟮𝟬𝟮𝟰 𝗨𝗣𝗗𝗔𝗧𝗘: ⬇ When the local electric utility proposed running a new transmission line through the trail area, Putnam County Convention and Visitors Bureau was able to quantify the potential detriment to this community asset. They combined usage metrics from the Meeks Mountain Trail Alliance with data from ZDOS® to calculate the significant negative impact and provide data-led talking points to community leaders. "The CVB is the only organization in our community who can attach an economic benefit to the otherwise free trails," Kelli Steele says. "𝙕𝙖𝙧𝙩𝙞𝙘𝙤 𝙝𝙖𝙨 𝙜𝙞𝙫𝙚𝙣 𝙢𝙚 𝙩𝙝𝙚 𝙩𝙤𝙤𝙡𝙨 𝙄 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚𝙡𝙮 𝙖𝙙𝙫𝙤𝙘𝙖𝙩𝙚 𝙤𝙣 𝙗𝙚𝙝𝙖𝙡𝙛 𝙤𝙛 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮," 𝙨𝙝𝙚 𝙨𝙖𝙮𝙨, "𝙢𝙖𝙠𝙞𝙣𝙜 𝙬𝙝𝙖𝙩 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙖 𝙫𝙚𝙧𝙮 𝙙𝙞𝙛𝙛𝙞𝙘𝙪𝙡𝙩 𝙩𝙖𝙨𝙠 𝙖 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙 𝙩𝙞𝙢𝙚𝙨 𝙚𝙖𝙨𝙞𝙚𝙧." By embracing her role in destination leadership and addressing her community's needs through the strategic use of ZDOS® insights, Kelli transformed the CVB into a trusted authority — not just in marketing, but in actionable data and impactful decisions.
Putnam County Convention and Visitors Bureau Executive Director Kelli Steele wanted to spread the word about the Meeks Mountain Trails to interested mountain bikers. 🌳🚴♂️ But she also wanted to be sure she was marketing to people who would actually spend money on their visits — not just drive in, ride the trails for a day, and leave. Thanks to strategic, data-led efforts, the Meeks Mountain Trails become a real tourism driver for the region, bringing in new types of visitors from previously untapped markets. 🚵♀️ Click into the below slides to learn about how Putnam County turned this popular new attraction into a true visitation driver, and read the full story on our blog: https://lnkd.in/g2xFZNw9
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In destination marketing, it can sometimes feel daunting to try to tell your story, justify your funding, or communicate the value of your efforts. Too often, marketing teams rely on vanity metrics like impressions or click-through rates that fail to resonate with stakeholders: Sure, we got X clicks on our ads, but what does that mean to my hotel or restaurant? Impact reporting uses data-backed insights to shape and refine the entire strategic planning cycle and tell a compelling story of success. As the Senior Director of Tourism Marketing for Travel Lane County, Stephen Hoshaw uses ZDOS® to improve how the organization measures and reports success, educates stakeholders, plans for the future, and communicates the value of its marketing efforts. Read more about Travel Lane County's data-backed strategy here: https://lnkd.in/gsbntc4M
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✨ ESTO 2024 Highlights ✨ 🪞 Swapping Vanity for Value: Special thanks to Timothy Brady, Fallon Gerald Tullier, Daniel Thomas, and Victoria Gregg, who joined Ted Sullivan on stage to talk all things vanity metrics. 👋 Building Relationships: We loved connecting with peers from all types of destinations at our "Short North Speakeasy” each evening. 🏆 Celebrating Ingenuity: Congratulations to the 18 Zartico clients who were celebrated as award finalists on Tuesday night! A huge round of applause to the winners, and especially to State Tourism Director of the Year, Mike Mangeot of Kentucky. #ESTO24 #Zartico #OnlyZartico
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As a Zartico Certified Agency Partner, Noble Studios helps their clients use data's potential to create transformative change in their destinations. Learn more about becoming a Zartico Certified Agency Partner Here: https://lnkd.in/gSwxtCnX
Business Development Manager at Noble Studios Digital Marketing Strategies | Partnerships | Creative Digital Performance
At Noble Studios we pride ourselves on partnering with organizations that align with our core principles, partners that help us Be Better Everyday! Zartico is one of those wonderful partners. Their conference earlier this year prompted an article, explaining the 5 Questions all Destinations should be asking. 1. "What if we made our thinking visible?" 2. "What is we use our tools for the things they're best at...while also creating better ones?" 3. "What is we expand our default settings" 4. "What if we question our assumptions?" 5. "What if we change our perspective?" These questions are crucial in helping us drive results with our clients. They push us to innovate and try new ideas. They push us to iterate and implement Better Practices. They help us to achieve our goals and the goals of our clients together! Check out more on this topic in the article linked below!
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Zartico is proud to introduce Z-Light, a streamlined data reporting tool that illuminates the factors at work in your visitor economy. Focused reporting built for speed, ease, impact and sharing, Z-Light helps you: 💡 Talk about destination performance with your board 💡 Communicate the value of tourism to your community 💡 Leverage visitor data to inform tourism promotion Explore how reliable, accessible destination data can shine a spotlight on your destination's potential at https://lnkd.in/eYmV2gsW
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The Zartico team is gearing up for U.S. Travel Association’s #ESTO24! In a brand new session, Ted Sullivan will join a panel of tourism professionals to discuss the metrics available to destinations, the KPIs that add value to marketing objectives, and how to leverage these metrics for tangible results. You won't want to miss this one — see you next week in Columbus! Visit Baton Rouge, Charleston WV Convention & Visitors Bureau, New Mexico Tourism Department, Illinois Office of Tourism
"You're so vain, you probably think this session is about you,... Don't You? Don't You." There will be some lively discussion at our #ESTO24 Session "Vanity Metrics Vs. New KPIs". See you all in Columbus #OnlyZartico Daniel Thomas Timothy Brady Fallon Gerald Tullier Victoria Gregg
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Building reliable data-powered tools requires more than inputting data into pretty charts. It's vital to know your data sources, to understand their strengths as well as their gaps. And to solve for the inherent inconsistencies in data. Zartico's data science team designed countless experiments to investigate "hotspots," anomalies that occur in geolocation data and can skew insights. The result - our team developed a dynamic hotspot filter to proactively predict and neutralize the problem — while maintaining 95% of the good data. Meaning you can trust and take action based on Zartico’s data. Read more about our sophisticated, game-changing innovation: https://lnkd.in/g9zRF6-e
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