Dan Siddle shares the key to delivering value that resonates with consumers, ensuring the product tastes great, suits the right occasions, and is available where they want it. Learn more 👉 https://bit.ly/3zWrD7K #Zappi #AI #Innovation #ConsumerTrends
Zappi
Software Development
Boston, Massachusetts 28,547 followers
Create brands, ads and innovative products people love.
About us
Zappi is a leading agile market research platform that makes you smarter the more you use it. We help brands to make every idea and execution better than their last by providing faster, more affordable, and better consumer insights so you can improve your ads & products as you develop them, have confidence when you launch, and learn systematically. Our mission is to drive better ways of working, resulting in stronger brands and smarter growth by inspiring, optimizing, and validating your products & ads so everyone and every idea is set up for success. Zappi has been named the Best Marketing Insights Platform by the 2023 MarTech Breakthrough Awards and one of the hottest martech companies by Business Insider, and our award-winning culture has been recognized by FastCompany, Comparably, Quirks, Great Place to Work, MarTech Breakthrough and more. With offices in Boston, London, and Cape Town, we are a hybrid company where career growth is equitable for everyone, whether you do your best work fully remotely, from an office, or a mix of the two. Transform your ad & innovation development process with insights early & often. To learn more about Zappi, visit https://www.zappi.io/web, and to join our team, visit https://www.zappi.io/web/careers/
- Website
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https://zappi.io/
External link for Zappi
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Automated Market Research, New Product Development, Quantitative Research, Concept Testing, Consumer Research, Social Listening, Advertising Testing, Creative Testing, Pack Testing, Innovation Testing, Consumer Insights, Insights, and Market Research
Locations
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Primary
77 Sleeper St
Boston, Massachusetts 02210, US
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125-133 Camden High St
London, NW1 7JR, GB
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186 Loop Street
Cape Town, Western Cape 8001, ZA
Employees at Zappi
Updates
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Get the buzz 🍺 on the latest trends in the alcohol industry from our blog by Zappi's Katie Sweet. Daniel Siddle shares the key to delivering value that resonates with consumers, ensuring the product tastes great, suits the right occasions, and is available where they want it. Discover how AI is stirring up the future of alcoholic beverages: https://bit.ly/3zWrD7K #Zappi #AI #Innovation #ConsumerTrends
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Winner winner, 🐔 dinner! We've just snagged the gold 🏆 for Best Marketing Insights Platform at the 2024 MarTech Breakthrough Awards—for the second year in a row! 🎉 This award is a huge nod to our mission of helping brands tap into game-changing consumer insights, powering next-level advertising and innovation. With our AI-driven platform and new Connected Insights Framework, we’re shaking up market research and making consumer-centricity the new norm for giants like PepsiCo, McDonald's, and The HEINEKEN Company. ✨ THANK YOU ✨ to the MarTech Breakthrough team for this recognition and our amazing clients for being part of this journey! #Zappi #ZappiToBeHere #MarTech #MarTechBreakthrough #ConsumerInsights #MarketingInnovation
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🔥 Hot off the press 🔥 Richard Shotton is taking the Zappi stage as our keynote! We’re thrilled to have Richard as our first-ever keynote speaker at the inaugural Connected Insight Conference! With a 21-year marketing career, Richard now leads Astroten, where he empowers clients to apply behavioral science to their marketing strategies. Don't miss your chance to see him live at #ZappiCIC. ✨ Save your spot now 👇 https://lnkd.in/egif-eZj 🗓️ September 17, 2024 📍 1345 6th Ave, New York, NY ⌚ 8:30 AM - 12:00 PM ET #Zappi #MarketResearch #ConnectedInsights #InsightsCommunity
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In his latest piece for Advertising Week, Steve Phillips digs into the game-changing shift from traditional focus groups to a culture of continuous learning. Drawing lessons from iconic brands like Sony and The Coca-Cola Company, Steve challenges the outdated pass-or-fail mindset and champions a flywheel approach that leverages AI and connected data for smarter, faster innovation. Check out the full article, From Validation to Innovation: Embracing Continuous Learning in the AI Era, on Advertising Week. 👇 https://bit.ly/3WQarZE #Zappi #Innovation #AI #ConsumerInsights
From Validation to Innovation: Embracing Continuous Learning in the AI Era – Advertising Week
https://advertisingweek.com
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🎉 We’re proud to reveal that the cover of our upcoming book was chosen by consumers! 🙌 We believe in the power of consumer insights so much so that we turned to our own solution, Screen It, to help us pick the perfect cover. We tested 5️⃣ original designs with 300 consumers across the UK and the US, letting their feedback guide us to the winning choice. The result? A cover that not only embodies the Zappi brand but also truly resonates with our audience. Check out this blog to see how consumers ranked each cover: ⬇️ https://bit.ly/3yIGgeA #Zappi #ConsumerInsightsRevolution
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We asked 2,500 consumers across the US and UK about their top methods for weight loss. Now, we want to hear from you! 💬 Out of these top 3️⃣ methods—👟 exercise, 🍏 eating healthier foods, and 🍴 eating less throughout the day— which one do you think took the #1 spot? Cast your vote below! 🗳️
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There's been a lot of negative things said about this Nike ad recently, and we understand why. It's a very polarizing ad. But we found there's a lot of love for it, especially among younger adults and people who regularly practice sports 🏀 Learn more about how consumers feel about this ad in today's newsletter 👇
Nike’s “Winning isn’t for everyone: Am I a bad person?”
Zappi on LinkedIn