Creativity is the ultimate business advantage. It fuels big ideas, challenges ways of thinking, creates new business opportunities and drives sustained growth. Thus, YCC was born — creativity is the core of every decision we make. Discover more. https://lnkd.in/em-CepF
York Creative Collective
Business Consulting and Services
Manchester, New Hampshire 928 followers
An innovative business and operating model built on creativity and designed around growth.
About us
YCC is a portfolio of privately-owned creative ventures working together to maximize their growth potential. We are one-part growth engine and one-part brand steward. YCC was founded in 2019 by GYK Antler CEO Travis York, a longtime investor and creative entrepreneur, with the mission of building brands and businesses that are connected by a shared focus on quality, craft and authenticity. Ventures are given access to a comprehensive suite of resources to help them grow and thrive, while they prioritize and focus on what drives their business forward. GYK Antler’s creative marketing services are strategically positioned at the center of the ecosystem to drive growth. Whether ventures need strategic advisory services or business operations support from YCC’s experienced business leadership team or access to capital, they can create efficiencies through YCC’s shared services offering. YCC ventures include GYK Antler, an integrated marketing company; Big Brick Productions, a full-service video production company; Iron & Air, an omni-channel media platform for motorcycle enthusiasts; YORK Athletics Mfg., a DTC performance footwear company; Noble & Cooley, a historic premium drum manufacturer; and TorchPro, a sports media company changing the way fans and athletes interact.
- Website
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https://yorkcreativecollective.com/
External link for York Creative Collective
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Manchester, New Hampshire
- Type
- Privately Held
- Founded
- 2019
- Specialties
- strategic advisory, marketing services, capital, business operations, marketing, advertising, branding and identity, strategic counsel, business strategy, brand strategy, creative marketing, and creative services
Locations
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Primary
Get directions
175 Canal Street
Manchester, New Hampshire 03101, US
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Get directions
93 Summer St
Boston, Massachusetts 02110, US
Employees at York Creative Collective
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Travis York
Creative entrepreneur, strategic advisor, marketer, mentor & investor
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Ginger L.
GYK Head of Marketing & Comms
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Kyle York
CEO York IE - Building successful tech companies through advisory & investment💰
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Pam Hamlin
Creative Business Leader | Progressive Marketer | Growth Driver
Updates
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York Creative Collective reposted this
GYK went 6️⃣ for 6️⃣ at this year's Telly Awards 👊 From celebrating 100 years of Boston Bruins history in our "Stitches" Centennial brand campaign spot to sporting a fabricated shark head so the New Hampshire Lottery could warn unsuspecting players about the "Tax Shark" swimming around stealing lottery winnings, it's always a great day in advertising when you get to represent your home. Which in GYK's case means Boston and the Granite State. View the team's Gold winning work at the links below. Stitches: https://lnkd.in/eHDwZpWi Tax Shark: https://lnkd.in/ep2w7TnD
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GYK is a finalist in four categories in this year's Shorty Awards. 👏
We're up for four more whale tails! Vote for our work for Sallie Mae and the Boston Bruins between now and 4/30 (you can vote every day!) to help us lock in Audience Honor recognition across four highly competitive categories. Visit the links on the Shorty Awards site below to cast your vote and learn more about the "Sound Mind" LoFi Album and "Blood, Sweat & 100 Years" campaign. Sound Mind: https://lnkd.in/e6ExhUcM BS100Y: https://lnkd.in/emiwTuDT
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York Creative Collective reposted this
Over the past few weeks we’ve been busy cooking up a batch of something that is a first for us. It's amazing to still be able to have a 'first' after 170 years of being in business. We’ll be announcing the full details early next week, but for now, consider this glimpse of the team in action your official teaser. #nobleandcooley #madeinamerica #customdrums #handmade #drummaker #drum #drums #drummer #drummers #drumming #snare #snaredrum #snaredrums #noblecooley
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Cool to see Noble & Cooley Drum Co. featured on an NBC Connecticut segment this week. Check it out to see what our favorite drum makers have been up to lately.
We’re proud to have Noble & Cooley featured on NBC Connecticut’s ‘CT Live’ segment. When you get a moment, please check it out to see what we’re up to. And spoiler alert, this video features a sneak peek of somebody’s kit that they haven’t even seen yet. https://lnkd.in/eSmKbmzq
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York Creative Collective reposted this
Congratulations to our CEO, Travis York, for being named to NH Business Review's 2024 edition of their New Hampshire 200 list. New Hampshire 200 recognizes leaders who are making an impact on the Granite State's economy and business climate and also progress within their respective industries.
2024 New Hampshire 200 Recipients Named
https://www.nhbr.com
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Congratulations to our creative growth engine GYK Antler for their Best of Show recognition and for bringing home several wins at this year's Hatch Awards. And thank you to The Ad Club for continuing to elevate the visibility of the amazing creativity and impactful brand marketing that's happening in the Greater Boston area and beyond.
Can’t thank our friends at The Ad Club and the (killer) Hatch jury enough for recognizing our work. There’s something about seeing your client and team’s names pop up on an awards screen that always bring on all the butterflies, goosebumps and WOOOOOOOs!! Just never gets old. Congrats to all the winners 🏆
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York Creative Collective reposted this
Tonight we'll be at a special screening and event where GYK President Pam Hamlin will be moderating a fireside chat with Teresa Barreira, the CMO of Publicis Sapient and a driving force behind the Impact Film initiative. Check out the link on the International Women's Forum of Massachusetts site below to register or to learn more about the initiative and "Forgiving Johnny," a short film that sheds light on how technology can empower individuals and create positive change in the criminal justice system. https://lnkd.in/eHaRkDVg
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York Creative Collective reposted this
Thanks to ESPN for including our new spot for the Boston Bruins – "Stitches" – in their roundup of "the best NHL season hype videos." #NHLBruins #BloodSweat100Years Big Brick Productions
NHL teams pump up fans with hype videos for the 2023-24 season.
espn.com
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So proud of GYK and the creation of the Boston Bruins' "Blood, Sweat & 100 Years" centennial platform and spot, "Stitches." Let's go Bruins! #NHLBruins
The centennial platform GYK created in partnership with the Boston Bruins has been the project of a lifetime. Check out the debut of our Blood, Sweat & 100 Years campaign spot, "Stitches." #NHLBruins CREDITS Client: Boston Bruins Andrea Mazzarelli, Marketing Director Emily Gosman Iselin, Strategic Marketing Manager Mark Majewski, Director of Creative Services Agency: GYK Antler Scott Nicholson, Creative Director J.R. Roach, Associate Creative Director David Bohl, Associate Strategy Director Jeff Newman, Group Account Director Haleigh Kelleher, Account Supervisor Kyle White, Director of Project Management Cassie Watson McElaney, Design Director Production: Big Brick Productions Matt Doyle, Director / Executive Producer Dan Dunn, Director of Photography Tyler York, Director of Production Lisa Neville, Producer Faye Cogen, AD Josh Drake, Senior Editor Tori DeYeso, Editor/ Motion Designer Tara Pavoni, Production Designer Composer: Chris Plante Musical Performance: Boston Landmarks Orchestra
Bruins Centennial: Blood, Sweat, 100 Years
https://www.youtube.com/