Yogi

🎄 This holiday season, don’t just track trends—transform them into 2025 growth. Join BWG Strategy LLC for an exclusive webinar featuring Yogi's Mariya Babaskina on November 15 at 1:00 PM EST! We'll discuss how you can: 👉 Leverage holiday insights for growth: Discover how to use holiday data to guide 2025 planning. 👉 Understand consumer sentiment shifts: See how brand perception changes during the gifting season. 👉 Benchmark against competitors: Find out where you stand and uncover new competitive advantages. Give your brand the holiday boost it needs to sleigh the competition in 2025! Register now to join live or receive the recording: https://lnkd.in/gfsm9efZ #SleighTheCompetition #AI #ConsumerInsights #2025Growth #BWGStrategy #Yogi

Happy Halloween! 🎃 Ever wonder what consumer insights reveal about your favorite Halloween treats? According to Yogi’s Sweet & Salty Snack Trends report, two candy trends are stealing the spotlight: 1. Nerds Gummy Clusters Dominate: With rave reviews for their blend of textures, Nerds Gummy Clusters hit a high of 4.5 stars. Customers say they’re practically addictive—an ideal Halloween indulgence that blends crunch and chew in every bite. 2. Albanese Gummi Bears’ Sweet Spot: Albanese stands out for flavor and texture, consistently outperforming other gummy bears. This brand excels in delivering the soft, fruity experience consumers crave—a perfect grab for any trick-or-treat bag. Want the full report with all the sweet (and salty) details? Comment below, and we’ll send it your way! #HalloweenTreats #ConsumerInsights #CandyTrends #ReviewAnalysis

Our latest session with Hillary Rivera from Yogi and Melissa Spitler from Hill's Pet Nutrition dives into how top brands turn consumer feedback into game-changing strategies and innovations. This isn’t just about data—it’s about listening to the real needs behind reviews and using them to gain a competitive edge. 🎯 Here’s what you’ll gain from this session: ➡️ The Recipe for Success: See how brands transform review data into actionable insights with AI, making every piece of feedback count. ➡️ Real-World Applications: Melissa shares examples of how Hill’s Pet uses consumer insights to guide product development and enhance marketing strategy. ➡️ Staying Competitive: Learn how top brands embed consumer feedback into their core practices to stay ahead in a fast-moving market. ➡️ Avoiding Pitfalls: Discover the common challenges and best practices for interpreting review data effectively. If you’re ready to make consumer feedback the cornerstone of your brand strategy, don’t miss this webinar replay! Thanks to firstmovr for putting on such an insightful session. 👉 Watch the session here: https://lnkd.in/g-ppQAaD #ConsumerInsights #PetIndustry #Innovation

Meet Susie Paul, a Category Manager Mars and our latest Yogi User of the Month! As a Yogi power user, Susie leverages Yogi to collaborate with her teams on competitive intelligence, product innovation, and more. With Yogi's data, she evaluates consumer sentiment across different products, validates product changes, and identifies whitespace opportunities that shape her team's go-to-market strategy. Susie uses Yogi to showcase the true voice of the consumer internally, and leverages Yogi’s Advanced Alerts feature to help her stay notified if there's a change in ratings for her brands. “I've turned alerts on to monitor changes, and now I don’t have to worry. I know I'll get an email if there's something that I need to look into, and then I can go into Yogi and decide if I need to follow up with other internal teams.” Thanks to Yogi's user-friendly interface, Susie has built a variety of custom dashboards to garner insight into how her brands and competitor brands are performing. “Out of all of the platforms that I’ve worked with the past 5 years, Yogi is the easiest to use and the most visually stimulating. It’s very easy to find what I’m looking for.” Congratulations to Susie for being an invaluable member of the Yogi community and for showcasing the power of Yogi! #ConsumerInsights #CPG #MARS

Yogi had a fantastic time visiting the beautiful Conagra Brands office in Chicago! It’s always inspiring to spend time with such an iconic company known for legendary brands like Healthy Choice, Reddi-Wip, Marie Callender's, and Hunt's - just to name a few. Conagra is a valued Yogi customer, and we’re proud to partner with them on their journey of turning consumer feedback into actionable insights. While we were there, we couldn't resist snagging a few fun photos—Dolly Parton’s jacket from the Duncan Hines "Bake Like a Rockstar" campaign and LA Knight’s Randy "Macho Man" Savage’s Slim Jim jackets. A big thanks to Adam C. and Katie (Laughlin) Lilley for having us! Here's to continued success and more rockstar moments ahead. #CustomerLove #ConsumerInsights #IconicBrands

The Yogi leadership team just wrapped up an inspiring onsite in Chicago, laying the foundation for an impactful 2025. 🚀 They used their time together to dive deep into strategy and align on priorities, ensuring every decision drives real value for customers. But it wasn’t all work—team bonding through a pizza-making class (who knew there were some hidden Yogi chefs?) and a morning run along Lake Michigan proved that great ideas emerge when we step outside the usual setting. The key takeaway? Strategy thrives when collaboration and connection come first. 💡 #Leadership #StrategicPlanning #2025Vision #TeamCollaboration #ConsumerInsights

Ever wonder how brands like Hill's Pet Nutrition are driving innovation? 🐾 This Thursday, Melissa Spitler from Hill’s Pet joins Yogi's Hillary Rivera at the firstmovr Next Commerce Leadership Summit to explore how top brands leverage AI to unlock new opportunities hidden in consumer feedback, transforming insights into actionable strategies for growth. You'll hear: -How real brands turn review data into a competitive advantage by embedding feedback into every level of their product strategy. -How AI is revolutionizing the way brands uncover hidden trends and insights that drive innovation and marketing decisions. -Practical tips to avoid common pitfalls when interpreting consumer data—and how to use it effectively across teams. If you’re ready to harness the power of customer feedback, don’t miss this session! 👉 Register here: https://lnkd.in/ezQJNCtC #ConsumerInsights #FirstMovr #AI

Yesterday at the OLLY PBC headquarters in San Francisco, we had the opportunity to film a testimonial that left us truly inspired. Hearing firsthand how Olly leverages Yogi to tap into consumer data and create products that truly resonate with their audience was beyond validating. Their commitment to aligning with their customer’s needs and preferences is a perfect example of how consumer insights can fuel innovation. Stories like these remind us why we do what we do. Empowering brands to unlock actionable insights, drive better decision-making, and ultimately deliver products that consumers love. Thank you to Sara Ellefson, Whitney Harkness, and Jennifer Peters for participating in the case study and championing our brand, as well as the talented Matt Richards for bringing this project to life. ...and that's a wrap! 🎬 #CustomerInsights #ProductInnovation #ConsumerData #Olly

We’re excited to introduce the latest additions to the Yogi team! 🎉 Please join us in welcoming MacKenzie Levy, Matt Lipkind, Derrick Blakely, and Jon Young. Each brings a unique set of skills and perspectives that will help drive our mission forward. We’re looking forward to seeing the impact they’ll make as we continue to innovate and grow. Welcome aboard! #WelcomeToYogi #TeamGrowth #ConsumerInsights

Yogi is headed to Groceryshop 2024 in Las Vegas from October 7-9! 🛒🎉 Our fantastic team members, Ryan Wittman, Sarah Finn, and Matt Lipkind, will be there to connect, share insights, and learn about the latest trends in the grocery retail space. Will you be there? Let’s meet up! #GroceryShop2024 #RetailInnovation