YARDNYC

Step into the world of magic and motion we designed for Kizik. We think you’ll find that living a hands-free life is pretty beautiful. Huge thanks to Blake Brown 💭 Monte Deere Brett Swensen 💭 Gretchen Weimer Ellen Belot Roggemann and the rest of the Kizik team for being the greatest think tank partners a team could ask for! https://lnkd.in/ep8Jd87e

Congratulations to our partners at GU and Fast Retailing on the announcement of your flagship launch in September. We couldn’t be more excited to be your partner in bringing GU to Soho and beyond. It’s a rare opportunity when you get to help launch a brand with a distinct POV on fashion to a new global market. Stay tuned for something new NYC! https://lnkd.in/e52xRr9P

We’re done with laces. These days, everyone at YARD NYC has been keeping things hands-free. A huge congratulations to Monte Deere and the whole team at Kizik on the launch of their new brand platform. This is the world’s re-introduction to the magic of motion. The “Motion is Magic” platform is over a year in the making. It expands on Kizik’s brand promise: revolutionize the footwear industry by making every day easier, for everyone, through their patented hands-free tech. Motion is Magic is more than just a campaign line. It’s an entirely new outlook for the brand, inviting people into a world where they can go, do, see, and explore. To live their life in frictionless motion with Kizik. We’re excited to keep the momentum going. No hands necessary. Blake Brown 💭, Ellen Belot Roggemann, Brett Swensen 💭, Gretchen Weimer, Jim Mackenzie, Lane Russell, Chris Froelich Jesse Semchuck, Sara Wigington 💭, Pete Maulik

If you’re in New York, you’re headed for a weekend unlike any other. At YARD NYC, we’ve been preparing for it for over a year. Why? It’s the TCS New York City Marathon, of course. A major congratulations to our clients Erika Katz, Rodnell Workman, and Rob Simmelkjaer at New York Road Runners for attracting more signups than ever this year—three of which are our very own YARDees. When NYRR came to us in 2022, we realized the opportunity to show the true power and impact of this event—to put the emotion in motion. Our campaign, “It Will Move You” took the client’s existing language and unearthed its full potential, featuring all the storytelling, humanity, and heart that goes into something as monumental as a marathon. Given the terrible global climate we’re in right now, the marathon is a beautiful reminder of the best parts of people, and what we can do when we come together. Come out and show your support for the incredible, brave souls running the 26.2 miles to the finish line this Sunday. Maybe you’ll even catch Melissa Shacham, Kristy Jensen, and Taylor Mazzarella. You may be standing up or sitting down, but either way—It Will Move You.

Congratulations to our partners Bluemercury and the launch of a new store concept in New Canaan, CT! This marks a complete transformation of the retail footprint with the unveiling of a new branding/ visual identity developed by YARD in partnership with the brand’s Executive leadership. This re-imagining is a huge undertaking with many talented partners involved. We are proud to have contributed, and excited to welcome the New Canaan neighborhood to a new experience filled with personalization and expertise only Bluemercury can offer.  #WeTakeBeautyPersonally Maly Bernstein Richie Gleason Betsen Philip Tracy Kline Jenna Goldberg Nadia Hassanein Emma Dee Rebecca Babin https://lnkd.in/eyzhUKeg

Our wonderful clients at Kizik are looking for a Director of Integrated Marketing (more below). Hit them up at the link below if interested.

So proud of the team and for our partnership with Henry Rose, it's exciting to see the work out in the world!

Congratulations to Coco Gauff on winning the US Open and her first Grand Slam title. What a performance on Saturday!  And a huge congratulations to our amazing client (USTA) United States Tennis Association and their team Liz McSorley, Elliott Pettit, Rachel Calderon, Lauren Tracy, Janet Hanasik, Stephanie Tranter, and Kelsey Smith. What a phenomenal tournament with electrified crowds from qualifiers to finals, three US men in the quarter-finals, and finally, Coco’s win to crown it all. And all in a year when we celebrate 50 years of equal pay. What a year to be connected to American tennis. The future is looking bright. #USTA #USOPEN #LETSTENNIS #MARKETING #ADVERTISING #ADAGENCY #SMALLAGENCY

Congratulations to our CEO & Co-Founder Ruth Bernstein, for being recognized as one of Ad Age’s Leading Women 2023. Yesterday’s luncheon brought together a badass community of women whose wisdom, mentorship and experience inspired our whole team. Thank you, AdAge and Jeanine Poggi, Lindsay Rittenhouse and Aleda Stam, for creating the space to bring us together. Thank you to Ann Mukherjee for being the GOAT and encouraging us to be L.O.U.D. Bonnie Wan for inspiring us with the insight of the Life Brief. ASHLEY RUDDER for showing us the power in vulnerability. Lachi ♫ for teaching us to recognize the importance of disability in all our lives. Carol Stiff for inspiring us to get in the women’s sports game now. Christy Hiler for reminding us to run it and to Own It. Nicole Parlapiano for highlighting that a title means nothing without being trusted to run the program. Brynn Heller, Amani Duncan and Meridith Maskara for showing us how early the path to leadership starts (and for the cookies!) Marissa Solis for embodying the power of a seat at the table. Tawana Murphy Burnett for bringing the next generation into the room. Julia Landauer for having the drive to beat them at their own game. Helga Sasdi (She/Her/Hers) for her bravery in the face of discrimination. Bridget Sponsky (Izor) for being an ally to female athletes. Rhea Scott for paving the road of representation. Hannah Stern for reminding us to use our female intuition. And Dania Alarcon, PhD for seizing every opportunity to thank those that support her. To all the women (and men) in the room, we appreciate your presence, your openness and your acumen.

We set out to create an integrated global campaign that would raise awareness of Marantz's 70 year heritage and drive relevance in today’s marketplace – with the dual goal of connecting with those who already know and love Marantz, to reinvigorate their relationship, and attract new luxury consumers. We look forward to celebrating the audio enthusiasts who got us here, as well as inviting in new audiences to the world of Marantz. #Marantz70th