Xenoss

Xenoss CEO Dmitry Sverdlik and CRO Maria Novikova 🔜 📍 Advertising Week NY are excited to kick off Q4 2024 at Advertising Week New York. We look forward to hearing #AdTech companies look back at the year's milestones and estimate what lies ahead of the industry. Most importantly, it's always a pleasure to connect with AdTech teams and learn how they capitalize on the value of data and AI. If you want to book an appointment with Dmitry Sverdlik or Maria Novikova 🔜 📍 Advertising Week NY, reach out to book a chat! #advertisingweek #adtechevents

Xenoss CEO Dmitry Sverdlik and CRO Maria Novikova 🔜 📍 Advertising Week NY are excited to kick off Q4 2024 at Advertising Week New York. We look forward to hearing #AdTech companies look back at the year's milestones and estimate what lies ahead of the industry. Most importantly, it's always a pleasure to connect with AdTech teams and learn how they capitalize on the value of data and AI. If you want to book an appointment with Dmitry Sverdlik or Maria Novikova 🔜 📍 Advertising Week NY, reach out to book a chat! #advertisingweek #adtechevents

🟠 Smart publishers aren’t waiting for the final curtain on third-party cookies. Despite Google’s delay, they’ve already shifted focus towards first-party data, as it’s a crucial part of their future. Jo Holdaway, Chief Data & Marketing Officer at INDEPENDENT DIGITAL NEWS AND MEDIA LIMITED, highlights that with “circa half of our users already unaddressable in the classic sense as they use non-Chrome browsers, our work has not been wasted.” Forward-thinking publishers are capitalizing on this momentum, building stronger relationships through direct data pipelines. 🟠 Jonathan Mew, CEO of IAB UK, reinforces that “our industry has made huge progress over the past four years and this process has irrevocably reshaped the digital ecosystem.” The clock may be ticking more slowly now, but savvy media owners see this as a chance to further embed first-party strategies rather than backpedal. 🟠 Terry Hornsby, Group Digital & Innovation Director at Reach plc, puts it best: “With our large pool of first-party data as well as our own in-house advertising technology platform Mantis, we are well positioned.” It’s clear that those who lean into first-party data not only protect themselves from the impending cookie apocalypse but set themselves up to thrive in a privacy-first world. 🟠 Dmitry Sverdlik, CEO of #Xenoss, has studied how top publishers are future-proofing their strategies with first-party data and the pubtech they're leveraging to stay ahead. To see how you can follow their lead and build a more resilient data strategy, explore our full guide: https://lnkd.in/eiWsYC4a #PubTech  #MonetizationSolutions #cookies #adteh #martech

🔶 Global ad spend in the DOOH sector is forecast to hit $17.28 billion in 2024, with a steady climb projected at 7.77% CAGR to reach $24.12 billion by 2029. 🔶 DOOH will represent nearly $4.7 billion of the total OOH ad spend this year, making up 44.8% of the market. 🔶 By 2028, that number is expected to rise to almost half of all US OOH ad spend, reaching $5.88 billion. 🔶 It was inspiring to see that, despite the pandemic-driven decrease in foot traffic, a wave of new digital out-of-home AdTech companies powered by game-changing technologies and capabilities hit the market. 🔶 In our latest blog post, we are excited to follow the journey of these DOOH advertising companies for the rest of the year and beyond. 📌 See the full list of inspiring DOOH startups: https://lnkd.in/dkkbrDbz

Xenoss CRO Maria Novikova 🔜 📍 Programmatic I/O New York attended Programmatic I/O in NYC. We enjoyed the networking events and panels by AdTech industry leaders. Here's a short recap of the topics on the agenda. 🔶 Scott Messer from Messer Media, Helene Parker from Helene Parker Consulting, and Ameet Shah from Prohaska Consulting shared programmatic tactics and best practices for buyers and sellers. 🔶 Stephen Yap (Google) and Allison Schiff from AdExchanger explored the tools Google offers to navigate the fragmented AdTech landscape. 🔶 Yang Han, CTO at StackAdapt, delved into how generative AI breaks barriers and defines the future of AdTech. 🔶 Katie Barrett, Head of Strategic Sales at LG Ad Solutions, shared her views on the maturation of FAST into premium. We would love to thank these and many other speakers who shared their insights at the event. It was a pleasure reconnecting with our colleagues and partners in New York City. Until next time!

Maria Novikova 🔜 📍 Programmatic I/O New York, the CRO in Xenoss, is chiming in from #programmaticIO by AdExchanger in New York City. We are excited to explore industry views, reactions, and opinions about the dramatic changes we've seen since the last Programmatic I/O. Are you at the event and ready to discuss all things AdTech? Drop a line to Maria to catch up during the event!

Google may have delayed the phase-out of third-party cookies, but smart publishers continue working on cookie-free research and developments. They are shifting to first-party data strategies, ensuring they stay ahead in a privacy-first world. In our latest guide, learn how media giants like Forbes, Ranker, Penske Media Corporation, The Wall Street Journal, The New York Times, FUNKE, The Telegraph are leveraging first-party data to build deeper connections with audiences, boost monetization, and improve their business performance in a privacy-focused digital ecosystem. The guide covers: 🟠 Key components of a first-party data strategy 🟠 Recommended tech stacks for data collection and activation 🟠 Methods to ensure customer data privacy 🟠 Data monetization techniques that WORK without third-party cookies! Explore the full guide to see how you can build a stronger, more privacy-focused data strategy: https://lnkd.in/eiWsYC4a #PubTech #SmartPaywall #MonetizationSolutions #CRMS #CDP #ReverseETL #DataActivation #CustomerDataPlatforms #DataIntegration #DataPipelines  #DataWarehousing  #AzureSynapse #Snowflake #AmazonRedshift #GoogleBigQuery #Oracle #BigDataPlatforms #IdentityTech #dmp #cookies #adteh #martech #Xenoss

A new edition of Xenoss #MadTechDigest is out. Check out the CTV market snapshot by Maria Novikova 🔜 📍 Programmatic I/O New York.

Global ad spend in the DOOH sector is forecast to hit $17.28 billion in 2024, with a steady climb projected at 7.77% CAGR to reach $24.12 billion by 2029. In the latest Xenoss post, we highlight ambitious and rapidly growing DOOH startups that are driving innovation and change in the industry. Here are the companies that made our list: 🔶 OneScreen.ai, a leading platform in the digital out-of-home advertising space, offers a comprehensive marketplace and suite of tools to simplify the buying, selling, and management of DOOH ads 🔶 Screenverse specializes in programmatic ad monetization to help media owners and advertisers adopt programmatic DOOH to solve industry challenges. 🔶 Veridooh is a platform that tracks, measures, and verifies the performance of DOOH campaigns, giving advertisers transparency, accuracy, and accountability through more reliable data. 🔶 AdQuick offers a mix of managed and self-serve ad solutions for DOOH advertising and is among the first companies in the industry to accept cryptocurrency as payment for OOH campaigns. 🔶 HYGH AG built a blockchain-based self-serve platform that connects advertisers and strives to democratize the DOOH advertising space. 🔶 Vistar Media is among the leading programmatic platforms for DOOH advertising, transforming movement data into actionable insights about consumer behavior 🔶 Doohly is a cloud-based digital signage solution that connects brands with targeted audiences through scalable DOOH advertising. 🔗 Learn more about the rising stars of DOOH in our blog post: https://lnkd.in/d7eUMbtp

🎮 As the mobile gaming market enters the second half of 2024, the highest-yielding titles emerge. AppMagic is tracking the highest-earning mobile game titles by releasing the list of industry frontrunners. Our team examined the monetization strategies employed by industry frontrunners and shared them in the latest Xenoss blog post. Here's what we noticed about the studios behind top-5 highest-grossing titles approach monetization. 🔶 Honor of Kings, the leader on the list published by TiMi Studio Group, relies on in-app purchases, has a heavy stake in esports, and focuses on native brand integrations. 🔶 Monopoly GO! by Scopely has a robust IAP program and a growing focus on data-driven AdTech adoption. The game also offers a paid subscription tier for a no-ads experience. 🔶 PUBG Mobile by LIGHTSPEED STUDIOS leverages a Fortnite-like Battle Pass and explores partnerships with other Tencent subsidiary studios to lower user acquisition costs. 🔶 Royal Match by Dream Games is committed to in-app purchases and has not been running ads to prioritize player engagement. 🔶 Roblox has a robust advertising ecosystem spanning premium inventory offerings, a continuously growing programmatic ecosystem, and the Roblox Partnership Program for brands that can create experiences on the platform. Learn more about the monetization strategies used by these titles and the remaining five titles on the list. 📌 Here's the link to our mobile game monetization deep dive: https://lnkd.in/dBGYZzAp