Xenoss

🔸 The CTV market is just on the brink of getting really big — and we’re thrilled to watch what’s coming next! Improved addressability, greater accessibility for SMBs, and more shoppable ads are just the beginning. Dmitry Sverdlik, #Xenoss CEO, takes a deep dive into the state of CTV in 2024, exploring these exciting trends and more ⤵️ Wondering what other factors are CTV growth enablers? Get the inside scoop from top CTV experts, along with in-depth analysis filled with stats and case studies: https://lnkd.in/e5Sjey_3 #CTV #RetailMedia #AVOD #FAST #Streaming #AdTech #Programmatic #MarTech #Publishers #ctvadvertising #connectedtv

In memory of Oracle's AdTech ambitions, we reconstructed the timeline of the company's key acquisitions and challenges it could not recover from. 🔶 2012: Oracle started its AdTech foray by acquiring Eloqua — a marketing automation platform — for $871 million. 🔶 2014 was a year of three page-turning acquisitions, the first of which was Responsys, a campaign management platform. The same year, Oracle cashed out $1.2 bn for Oracle | Datalogix, a marketing analytics company, and an estimated $400 million for BlueKai DMP. 🔶 2016: Continued expansion, with the acquisition of AddThis, a tracking technology provider, for $200 million. 🔶 In 2017, Oracle boosted its verification portfolio with a $850-million acquisition of Moat. 🔶 2018: Two more acquisitions, DataFox, a predictive-intelligence-as-a-service company, and Grapeshot, a brand safety and contextual targeting platform. Yet, that same year Oracle faced GDPR Compliance challenges, affecting its data collection policies in the EU 🔶 2019: Oracle partnered with Dataxu to integrate Oracle's data with Dataxu's media buying technology. 🔶 2021: Oracle faces a lawsuit for non-consensual user data collection 🔶 In 2022, Oracle terminated its partnership with Dataxu due to strategic misalignments. 🔶 At last, in 2024, Oracle Advertising officially ceased operations. To learn what brands should take away from Oracle's case study as they choose their AdTech tech partners, check out our blog post by Vova Kyrychenko, CTO of Xenoss: 📌 See the article: https://lnkd.in/djtxVEE7

Oracle's termination of its advertising business was a shock to the industry and a crisis for many of its customers. Now, Oracle’s AdTech clients must quickly migrate to other platforms, which is a technical and business nightmare. At the same time, Oracle’s exit from AdTech is a learning opportunity for advertisers. If we had to choose 5 lessons brands should take away from the collapse, we would focus on the following: 🔶 Prioritize first-party data. Oracle’s miscalculation was failing to adapt BlueKai to a cookieless world. When choosing an AdTech partner, go for platforms that support alternative identifiers, cookieless data collection, or direct relationships with publishers. 🔶 Diversify partnerships (or build your stack). Oracle’s story showed that the longevity of an AdTech vendor is not set in stone. Avoid tying all AdTech/MarTech processes to a single provider and diversify partnerships, or build your stack to have full control over your toolset. 🔶 Reality check your MadTech ambitions. Oracle invested millions in building a MadTech ecosystem and failed. While the AdTech/MarTech convergence is coming, brands must consider the differences between AdTech and MarTech platforms when building a unified stack. 🔶 Focus on organic growth. Acquisitions can help quickly build a robust AdTech/MarTech stack, but tying them together into a functioning ecosystem takes work. Pace your growth to avoid collecting puzzle pieces that don’t fit into a single puzzle. 🔶 Stay ahead of the curve on tech innovation. First-party data, AI, and other trends are changing AdTech every day. Brands need to choose partners who can keep up with the change or build an internal team focused on following AdTech trends and innovation. This was a TLDR recap of our in-depth post on Oracle exit takeaways. For curated expert comments and additional context shared by Xenoss CEO Dmitry Sverdlik, head over to the full article: https://lnkd.in/dqdig98j #oracle #adtech #programmatic #martech #adtechnews

We’re thrilled to share that Maria Novikova, CRO at #Xenoss, and Ihor Novytskyi, Director of Solution Engineering, will attend #ProgrammaticIO2024 New York on September 24-25, hosted by AdExchanger. Join us at the conference for comprehensive coverage of #AdTech trends, privacy, CTV, and retail media! We’re looking forward to meeting some of the most influential figures on the AdTech scene, from Adform, FreeWheel, StackAdapt, LG Ad Solutions, Magnite, OpenX, Samsung Ads, DoubleVerify, Equativ , and many others. To chat with us about building cutting-edge MarTech/AdTech products, reach out to Ihor Novytskyi and Maria Novikova on LinkedIn. For more details, see the full announcement: https://lnkd.in/e8T7AjsD #programmaticio #programmatic #newyork #adtechevents #retailmedia #ctv #datacleanroom #ProgrammaticIO2024 #martech

We just got the footage our video team took at The Cannes Social networking event, and we are excited to share the recap with everyone! If you were at the event, chances are you are in the video 😀 Time and again, we would like to thank FirstPartyCapital and ExchangeWire for putting such an incredible event together. You succeeded in creating a space where networking, sharing ideas, and chatting over drinks were fun and effortless. It's amazing how successfully The Cannes Social brought an Irish Pub atmosphere to Cannes. It was an honor to support The Cannes Social as a co-sponsor. Thanks for a lovely night! Let's meet again next year! #cannes2024 #adtechnetworking #adtechevents #cannes

Jon Walsh, #Xenoss Brand Ambassador and founder of JobsInAdtech.com and The Adtech Chat Community, connected with leading CTV experts at MAD//FEST LONDON to gather the freshest industry insights straight from the source. We’re thrilled to share these insights in our latest blog post, "State of CTV market and emerging trends for 2024." https://lnkd.in/edR2hJcs Today, we spotlight Tanguy Van Ingelgom, CEO at Ted Jordan SRL, and his expert take on the emerging trends in CTV and its rapid embrace of programmatic advertising: "Although CTV wasn't initially programmatic, it has rapidly embraced and integrated programmatic technologies over the past decade, increasingly gaining traction in the advertising landscape. In the programmatic advertising sector, CTV is becoming significantly more prominent: 🔸 Netflix is collaborating with platforms like The Trade Desk and Google Display & Video 360 🔸 Broadcasters are adopting segmented advertising, tailoring specific ads to different viewers during live TV. 🔸 Streaming VOD continues to evolve.  🔸 Key players such as Magnite aggregate publishers and leverage extensive data, partnering with firms like Nielsen and LiveRamp. This expansion makes CTV more accessible, allowing advertisers to target desired audiences without the previously required substantial investment." Curious to learn more? Get the scoop from CTV pros in our recent blog post! Link in the comments! 👇 #CTV #RetailMedia #AVOD #FAST #Streaming #AdTech #Programmatic #MarTech #Publishers

🔔 Xenoss CRO Maria Novikova just posted a new Xenoss #MadTechDigest. In the latest edition, she shares her thoughts on the rise of composable CDPs and explains why they are more appealing to publishers and brands than packaged offerings. Check it out!

We are continuing to unpack the #Xenoss #Cannes experience! Though it was our second year in Cannes, it was full of "first times," among which: 🔶 First time co-sponsoring an event in Cannes. Thanks to ExchangeWire and FirstPartyCapital for giving us an opportunity to be involved in The Cannes Social. It was an excellent networking event; we expect it to be even bigger next time! 🔶 First time setting up a podcast with industry experts in Cannes. The event was an amazing opportunity to meet colleagues from every corner of AdTech. We are excited to share our colleagues' views and opinions on AdTech trends: stay tuned. 🔶 First time Vladislav (Vlad) Busko, Xenoss AdTech Engineering Consultant joined us in Cannes. The more was definitely the merrier! 🔶 First time meeting a lot of amazing AdTech professionals and chatting a ton about what's ahead for the industry. We are excited to continue a lot of productive discussions outside of Cannes. 🔶 First time covering the event on Xenoss Blog: check out our list of Cannes takeaways as covered by AdTech and business media. Every year in Cannes feels special, but some things stay the same: challenging the summer heat, having a great time with good friends, and getting a boost of inspiring ideas, thoughts, and opinions from industry leaders. Check out the highlight reel of our Cannes 2024 experience. Until next time! #cannes2024 #adtechevents #adtechconference #adtech #martech #adtechnetworking

What an amazing opportunity it was to connect with colleagues from all over the world at our recent gathering in #Cannes! Over chats and drinks, we touched base on a variety of #AdTech and #MarTech topics, from privacy and the future of AI in the industry to retail media and infrastructure costs. Our happy hour with ExchangeWire, FirstPartyCapital, StackAdapt, Adimo, Lumen Research Ltd, and Exiber was a highlight, bringing together both veteran attendees and newcomers alike. The Xenoss team was represented by: 🔸Dmitry Sverdlik, Xenoss CEO 🔸Maria Novikova, CRO at Xenoss 🔸Maria Protsyuk, Alliance & Partnership Lead 🔸Anastasia Bushuieva 🔜 📍Cannes and Vladislav (Vlad) Busko, Xenoss AdTech Engineering Consultants This year's event reaffirmed how quickly the AdTech community can find its groove and dive into meaningful discussions and productive chats. Thank you to everyone who took the time to catch up and chat with the Xenoss team. See you at the next event! We'll also be releasing an exclusive podcast with some exciting insights and interviews, so come back for more Cannes content. #cannes2024 #cannes #cannesnetworking #adtechevent #adtechconference #peopleshapedcomms #advertisingandmarketing #canneslions2024 #technology #communications #cannes2024 #adtechconference #adtechevents #advertising #media #adtech #martech #canneslions 

The #AdTech event cycle is so fast-paced that, one month later, most people have moved on from Cannes to ATS, MAD//Fest, the upcoming Programmatic I/O, and other events. Still, we think it’s important to internalize ideas, thoughts, revelations, and trends that were front and center of Cannes events. Luckily, AdTech media did an excellent job of covering an extremely hectic week in in-depth recaps and lookbacks. In our latest blog post, #Xenoss shares our favorite post-Cannes pieces from AdTech and business media: 🔶Ad Age: How AI is Reshaping AdTech: Top Trends From Cannes Lions 2024 by Garett Sloane 🔶The Drum: As advertising AI race heats up, agencies scramble to find their USP by Cameron Clarke 🔶Digiday: Cannes Briefing: Investment bankers and private equity firms turn up en masse — ‘Here to hunt’ by Seb Joseph and Ronan Shields 🔶Fortune: At Cannes, the ad industry contemplates its AI future with a mix of hope and fear by Jeremy Kahn and Sharon Goldman 🔶EMARKETER: Creators and AI shape the conversation—and the awards—at Cannes Lions 2024 by Jasmine Enberg 🔶The Wall Street Journal: At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever by Megan Graham 🔶AdExchanger: The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead by Lou Paskalis 🔶InternetRetailing: 8 retail media insights from Cannes Lions that should’ve hit the headlines… by Paul Skeldon 🔶NewDigitalAge: Cannes Lions 2024: What you missed 🔶The Current: Cannes Lions 2024: Much ado about AI, Olympics frenzy and Elon Musk’s apology tour by Ilyse Liffreing 🔶The Media Leader: 3 key themes of sports marketing at Cannes Lions by Maria Iu 🔶AdMonsters: At Cannes News, Publishers Ponder “Are we witnessing the death of journalism?” by Andrew Byrd 🔶Axios: Cannes takeaways: 2024 ad trends by Sara Fischer 📌See the full recap of post-Cannes media coverage in our blog: https://lnkd.in/daatN5Ys #adtech #cannes2024 #canneslions #cannesevents #adtechconference