Want a taste of success? 🍔 Learn how PMG used emotion targeting to boost restaurant visits and increase sales in our latest case study: https://hubs.ly/Q02Jp-3f0 🎯 Using BrandDiscovery to align ads with content that evokes hunger and cravings, PMG connected with viewers and achieved impressive local market gains. #MarketingSuccess #EmotionTargeting #CTV #GenAI
Wurl
Technology, Information and Internet
Palo Alto, California 8,842 followers
Wurl is the leader in data-driven solutions for CTV.
About us
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.
- Website
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http://www.wurl.com
External link for Wurl
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Advertising, Video Distribution, Streaming TV, Managed Channel Services, CTV Distribution, Performance Marketing, CTV Advertising, Free Ad Supported TV Distribution, Machine Learning TV Advertising, Customer Acquisition and Retention, FAST Channel Creation, SVOD Performance Marketing, Global Data CTV Services, and Global FAST Distribution
Locations
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Primary
1100 Page Mill Rd
Palo Alto, California 94304, US
Employees at Wurl
Updates
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Did you know Wurl has been spotlighted in VideoWeek's 2024 CTV Advertising Guide North America!? 👀 From Ria Madrid's expert analysis to insights on how major events impact CTV ad spend, this guide covers it all. Check out our blog for the details 👉https://hubs.ly/Q02Jfzbb0 #CTV #Streaming #AdTech #Advertising
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Ready to FAST forward into the future? Dave Bernath, VP of Sales and Partnerships, shared his insights at The StreamTV Show about the exciting world of FAST! 🤩 From market saturation to the quest for innovative user experiences, discover what’s next in this dynamic industry in the full interview with StreamTV Insider 👉https://hubs.ly/Q02H6Rcz0 #FAST #Streaming #CTV #Innovation #StreamTVShow
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Wurl reposted this
Contextual signals help to make programmatic advertising on connected television more effective, says the amazing Ria Madrid, vice president of advertising partnerships at Wurl, in this interview with Alan Wolk from TVREV at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dhkWKDDT) and much more! #beetcannes #canneslions2024 #contextualads #ctv #streamingads Rob Williams The Beet Retreat Berkshires starts on Sunday! 🏞 https://lnkd.in/ewhG-SSV
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How can emotional context enhance your ad campaigns? 🤔📺 Check out MediaPost's Q&A with our VP Business Development - Agencies and Brands, Peter Crofut, about GenAI-powered contextual targeting with BrandDiscovery. Read the full story and learn about our approach ➡️ https://hubs.ly/Q02GZgsr0 #CTV #AdTech #GenAI #AdvertisingInnovation
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VideoWeek's CTV Advertising Guide North America 2024 is here! 🚀📊 We’re proud to have partnered on this comprehensive report with VideoWeek that explores the key trends and insights shaping CTV advertising in 2024 and beyond. This year’s guide features a piece by our VP of Advertising Partnerships, Ria Madrid, on "How New Approaches to Contextual Advertising Can Drive Value for Publishers." 📖 Download it for free: https://hubs.ly/Q02GN04M0 #CTV #AdTech #IndustryInsights #Streaming
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Hungry for a marketing success story? 🍔 ➡️ Discover how PMG's emotion-targeted ads, using Wurl’s BrandDiscovery in partnership with Innovid, drove a 40% lift in restaurant visits and a 48% boost in sales for their client. Read the full story to see how aligning ads with viewer emotions can satisfy both cravings and business goals: https://lnkd.in/g7JXu3ru #CaseStudy #CTV #GenAi #TargetMarketing
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Attending the ANA Digital & Social Media Conference next week? Don't miss Peter Crofut on Friday, speaking about "How Emotion Drives Ad Performance on CTV." 🌟 Learn how emotions-based targeting is revolutionizing connected TV advertising and boosting ad performance. More info here ➡️ https://hubs.ly/Q02G1GWt0 #ANA #CTV #MarketingInnovation Association of National Advertisers
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Wurl reposted this
AI-powered emotional ad matching lifts campaign metrics, says Peter Crofut, vice president of business development, agencies & brands at Wurl, in this interview with Alan Wolk, co-founder of TVREV at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/gC7KrjxA) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/eRDKhU7Z
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📢 Join us tomorrow for the OTT.X BUZZ session, where Dave Bernath will be speaking about the latest trends and news in CTV. Register for FREE and get ready to gain valuable insights and stay ahead in the ever-evolving world of CTV: https://hubs.ly/Q02FSd7N0 See you there! 👋 #Webinar #CTV #IndustryTrends #OTTX
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