WinRed

The WinRed team is looking forward to a great week in MKE at the GOP convention for Donald Trump!

We are launching a new webinar series designed exclusively for our advanced users! This series will dive into the most advanced features of WinRed, offering insights to help you maximize your digital fundraising program. https://lnkd.in/gyxXGcUr

In the last year, we rolled out two game-changing features called Upsell Pathways & Petition Pathways. These allow you to direct donors from petition pages to donation pages and from donation pages to upsells based on criteria specific to that donor, such as location, donation amount, etc. We rolled out 5 new enhancements to these to add more power and usability! https://lnkd.in/gbFXQXBV

In the last year, we rolled out two game-changing features called Upsell Pathways & Petition Pathways. These allow you to direct donors from petition pages to donation pages and from donation pages to upsells based on criteria specific to that donor, such as location, donation amount, etc. We rolled out 5 new enhancements to these to add more power and usability! https://lnkd.in/gbFXQXBV

The WinRed team is busy working on our next set of features. Check them out here! https://lnkd.in/gbajQN76

We overhauled our image uploader — This was part 2 of our image management overhaul. This new slide-out menu is easier to use and lets you search by file name for your desired image. You can delete unneeded images directly in this menu and grab a URL of the image (to embed elsewhere). Read more: https://lnkd.in/gQxvHA2x

A/B testing is essential to any digital fundraising program to determine what works and improves results. That’s why WinRed added an entire suite of testing tools that are available in every account. Read more about these powerful features here: https://lnkd.in/guac2m8i

In the coming weeks, we are gearing up to launch Upsell Pathways, our 3rd major Personalization Feature. This adds considerable power to WinRed, letting you dynamically show an upsell based on a donor’s specific attributes. Upsell Pathways is part of a larger suite of Personalization Features we rolled out over the last few months. The results speak for themselves — Dynamic Amounts increases average gift by 40%! This is a powerful tool your campaign should use going into 2024. Here are a few ways you can use Upsell Pathways: https://lnkd.in/gj_knMqe

Happy President’s Day from WinRed! 🇺🇸 Surprise your donors with an animation of confetti, emojis, or even an image when they donate using our Confetti Widget feature! Check out how to use the Confetti Widget to enhance your fundraising here: https://hubs.la/Q02lmW6M0

WinRed’s Zero-Touch Merchandise has become a key fundraising tool for Republican and Conservative campaigns and groups. Our easy setup and no upfront costs make it accessible for everyone to use. Our latest update adds a new way to offer merch to your supporters. When a donor comes to your page, you can require that the donation be set to recurring in order to qualify for the merchandise item. This is yet another tool available to campaigns using WinRed. Below are some tips on how to get started using this. We put together some ideas on how to get started: 1. Membership Cards for Sustaining Supporters Revamp your membership card donation page by adding the Recurring Donation option. Make it a requirement for donors to opt-in for monthly contributions, unlocking their exclusive membership card in the process. You can utilize the merchandise tiers feature to introduce multiple levels of membership cards (bronze, silver, gold) at different price points, encouraging donors to choose the tier that aligns with their commitment level. To read the rest check out the full article here: https://lnkd.in/gJX_TdAW