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A few weeks ago we at Wilderton had the joy of hosting a dozen national media for a few days of education, adventure, eating and drinking. Over the years we have been fortunate to have many very nice articles written about what we are building, but this article takes the cake for thoroughness. If you have ever wanted a deep behind the scenes picture of who and what we are, pour yourself a cocktail and enjoy this from Popular Science https://lnkd.in/gaYGjtVS
Aperitivos are a huge part of the future of adult non-alcoholic drinks and we at Wilderton have one of the best. Know who else agrees? The San Francisco World Spirits Competition awarding us a cherished Gold Medal (the only non-alc aperitivo to earn such an honor) joining previous accolades from IWSC - Club Oenologique and LA Spirits Awards ! Appreciate the judges including Derek Brown and others there who are bringing a higher level of scrutiny and advocacy to our category. Also awesome to see friends like All The Bitter Freeland Spirits STRAiGHTAWAY Cocktails and many others across the alc to non-alc spectrum bringing home golden hardware 😎
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Lookie at this! As of April 1 Wilderton Bittersweet Aperitivo is available at more than 300 Sprouts Farmers Market across CA, AZ, CO, TX and FL. Huge props to Katie Woodcock for her commitment to growing the non-alcoholic assortment and proud to be the only brand with a clean label preservative option in the N/A spirits space.
We’re #hiring a new Hospitality Manager in Hood River, Oregon. Apply today or share this post with your network.
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It’s amazing what’s happening in the n/a beverage space!
The 𝗭𝗲𝗿𝗼 𝗔𝗹𝗰𝗼𝗵𝗼𝗹 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 is sweeping across the USA as an increasing number of Americans are continuing their sober journey well beyond Dry January. According to research by Gallup, the number of American adults under 35 who imbibe has reduced from 𝟳𝟮% 𝘁𝗼 𝟲𝟮% 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘁𝘄𝗼 𝗱𝗲𝗰𝗮𝗱𝗲𝘀. Here are some more interesting insights about the USA's increasing preference towards non-alcoholic drinks: 🔶According to Google Trends' Katie Seaton, search interest in "Dry February" has spiked 30% higher this year compared to last February, while "Dry January" has seen consistent annual growth since 2014 🔶Non-drinkers attribute their decision to abstain from alcohol to increased focus, reduced anxiety, and improved exercise habits 🔶An increasing number of adults are using fitness trackers which are encouraging individuals to limit their drinking habits to improve their sleep cycle Given all these trends, do you think the demand for non-alcoholic drinks will continue to increase in the upcoming months? Let us know in the comments.
I’m excited to share that I am now serving on the Board of Directors of the Adult Non-Alcoholic Beverage Association. Joining leaders from a diverse set of companies representing non-alcoholic beer, wine, spirits and RTD's to shape the future of our industry is an honor and a privilege. ANBA is the leading voice in promoting, protecting, and growing the adult non-alcoholic beverage category and I'm looking forward to helping support fellow producers and industry stakeholders to share ideas and resources, drive innovation, and collaborate to expand the adult non-alcoholic beverage ecosystem. You can learn more at https://nabeverages.org/ and follow their updates on the LinkedIn Page here: https://lnkd.in/dc7cjf_u
I feel so fortunate for every piece of press that Wilderton continues to garner from hometown newspapers (yes there is still one in Hood River, OR) up to national media icons. Waking up today to pieces from Sunset Magazine, GQ Magazine, and Maxim Inc. (MAXIM magazine) all mentioning Wilderton on the same day is pretty surreal and shows the breadth of the non-alc movement! Never could have done it without the best PR firm around Curate & Co. thanks Amanda Arrigotti-White & Nicole Prieto :>) https://lnkd.in/eavJmZbE https://lnkd.in/eUHh4wVX https://lnkd.in/eHVgg6xB