🥇 A Big Win for Team Whalar! 🥇 Our Philips Black Friday TikTok Live Giveaway has WON the Influencer Marketing category at the Performance Marketing World Awards! 😭🙌 We couldn't be more proud to be recognized for excellence in performance marketing. Here’s to the power of creativity and impactful Creator marketing campaigns! 🤳⚡️ #Whalar #CreatorEconomy #PerformanceMarketing
Whalar
Marketing Services
New York, New York 19,127 followers
Creator Company helping creators, brands, and platforms tap new areas of innovation and drive growth together.
About us
Whalar is a leading, global Creator Company on a mission to Liberate The Creative Voice. We are a curious and diverse team of 300 creative minds united by one belief: Everything Is Better With Creators. We empower creators, brands, and platforms to tap new areas of innovation and drive business growth together. We do this through our six divisions: brand partnerships, talent management, an operating system for digital talent, a creator-centric venture studio, a gaming studio, and a physical campus for creators (opening in 2024). These divisions give us the best understanding, the most access, and the earned trust of creators. We haven’t just innovated within the Creator Economy, we’ve helped shape it. Fast Company Most Innovative Company, Best Workplaces for Innovators Campaign Social Media Agency of the Year Ad Age Social Media Agency of the Year Gold & Silver Cannes Lions Influencer Marketing Awards Best Large Influencer Marketing Agency Adweek Creator Agency of the Year Streamy Awards Agency of the Year WorkLife 50 Best Workplaces Instagram: @Whalar Facebook: https://www.facebook.com/whalar Threads: @Whalar Twitter: @Whalar YouTube: https://www.youtube.com/c/Whalar Everything Is Better with Creators Podcast: https://linktr.ee/EverythingIsBetterWithCreators
- Website
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http://www.whalar.com
External link for Whalar
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Influencer Marketing, Creative Solutions, Marketing, Advertising, Communications, Public Relations, Content Creation, Content Marketing, Micro-influencers, Creative Community, Creative, Social Media, Digital Marketing, Media, Digital Media, Paid Social, Organic Social, Creator Economy, Technology, and Measurement
Locations
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Primary
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55 Water Street, Floor 3, Brooklyn
New York, New York 11201, US
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200 Borough High Street
London, England SE1 1JX, GB
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8360 Melrose Ave
Los Angeles, California, US
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Malaga, ES
Employees at Whalar
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Steven Wolfe Pereira ⚡️
Steven Wolfe Pereira ⚡️ is an Influencer CEO @ Alpha & Co. • Tech, Media & Marketing Executive • Board Director & Advisor • Entrepreneur & Investor • Co-Host @ Brand New Podcast
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Emma Harman
President at Whalar Group EMEA #IMTB Co-Chair
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Kiko Duffy
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Tanya Silverstein
Integrated Marketer | Talent Negotiator | Contract Expert
Updates
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🌟 Proud Winners at The Lovie Awards! 🌟 We’re honored to be recognized for pushing creative boundaries on digital storytelling in Europe. 🙌⚡️ Bronze Lovie Winners: 🏆 J2O Posh Perspectives – Bronze Lovie Winner in Marketing, Advertising & PR: Video Ad Short Form 🏆 When Oatly Took Down The Moo-fia – Bronze Lovie People’s Lovie Winner in Film & Video: Comedy (thanks to all who voted!) Here’s to a future where creativity has no borders! 📱⚡️ #Whalar #CreatorEconomy #Lovies
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We’ve raised the bar—and brought home TWO awards at The Drum Awards to prove it! 🥇 Gold for our J2O 'Posh Perspectives' campaign, winning Best Online Video Campaign at The Drum Advertising Awards. 🥉 Bronze for our National Football League (NFL) 'Creator of the Week' campaign at The Drum Social Media Awards. This recognition is a true testament to the groundbreaking creativity and strategic impact we bring to every project. Kudos to Team Whalar for their exceptional work! 🙌⚡️ #Whalar #CreatorEconomy #TheDrumAwards
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We couldn't be more proud of #Sixteenthtalent Drew Afualo for making Forbes' Top Creators List! What an achievement! 😭🙌
Kicking off the week with a huge shoutout to our incredible Drew Afualo who made this year's Forbes Top Creators list! Check out the full list below 🚀 Whalar #GoodInfluence
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Meet Morgan Riddle @moorrgs, Week 8’s National Football League (NFL) Creator of the Week! From celeb sightings 👀 to a jumbotron cameo and an exclusive on-field suite tour, Morgan shares the ultimate Rams experience. 🏈⚡️Catch her styling her game-day fit, scoring sideline access, and learning how to stiff arm from Rugby star Ilona Maher! 🙌 🔗Discover more game-day and Creator moments: https://lnkd.in/gibdzTiD #Whalar #CreatorEconomy #NFLCreatorOfTheWeek #NFL
Go to the Rams game with @moorrgs!!
https://www.youtube.com/
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That’s a wrap on Forbes Creator Upfronts! 🤳⚡️ As a proud supporting partner, we joined forces with the best in the business to dive into the future of the Creator Economy. Our Co-CEO & Co-Founder Neil Waller 🐳 alongside #SixteenthTalent Ashley Alexander redefined what it means to be a Creator. From launching brands to creating products, they’re not just content Creators —they’re visionaries building lasting impact.💡⚡️ Key takeaways: ⚡Community is everything: it’s the backbone of support, connection, and genuine engagement. Introducing products creates a shared experience that brings those in the community closer together. ⚡Trust your vision: Anything is within reach if you put your mind to it. There are no limits to what you can achieve. Confidence fuels possibility. ⚡The Key to Brand Collaborations: The best brand partnerships are a balance between creative direction and creative freedom, while also allowing the Creator to be themselves. ⚡One Rule for a Better World: Drink Nami Matcha and laugh every day. Thanks to all who joined us and thank you to Forbes for having us! #WhalarGroup #CreatorEconomy
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Last week’s LBB Better Together 2024 Summit in London tackled a big question in today’s advertising world: Will brands adapt or be left behind? 👀⚡️ Our EMEA President, Emma Harman, was front and center, delivering a powerful message: “Human craft and creativity will always rise to the top.” As AI and automation continue to shape the industry, Emma emphasized that brands must dive deeper into niche communities, not just broad demographics. This approach lies at the heart of Whalar Group's mission to connect brands with Creators who foster meaningful engagement in the spaces where culture thrives.📱⚡️ 🔗 Read More Here: https://lnkd.in/gJZJUgZP #WhalarGroup #CreatorEconomy
Innovation as a Survival Instinct: Insights from Better Together's ‘Successful New Models’ Panel | LBBOnline
lbbonline.com
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Our Senior Director of Measurement and Analytics, Kimberly Phan chats with Digiday about how Creator agencies are investing in physical spaces to scale Creator content! 🤳 For example: Whalar Group's The Lighthouse - a physical campus where Creators can learn, make, and belong that's opening later this year. 🙌⚡️ 🔗 Full Article Here: https://lnkd.in/gZpn4Q23 #Whalar #TheLighthouse #CreatorEconomy
How one company hopes to expand creators' presence in TV ads as CTV engagement grows
digiday.com
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Catch our President of Measurement and Analytics, Gazmend Alushi, on Michael Shields' Next in Media podcast! 🎙️⚡️ Tune in to hear his take on measuring the media value and impact of Creators, avoiding common Creator marketing mistakes, why brands should operate within culture - not just the category - and more! 🔗 Listen here: https://lnkd.in/gbA_jsuR #Whalar #CreatorEconomy
Should We Really Treat Creators Like Mini Media Companies?
https://spotify.com
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“One of the biggest issues we’re seeing is inconsistent metrics across all the platforms right now. We do things through unified reporting, which aggregates all of the data to ensure everything is more of an apples-to-apples comparison. We also look at true influence and engagement, so this is going beyond vanity metrics like views and likes.” Fresh off her panel at last week's Digiday Media Buying Summit, our Senior Director of Measurement & Analytics, Kimberly Phan, dives into the challenges of measuring the real impact of Creator marketing as the landscape evolves. 💡⚡️ 🔗 Full article here: https://lnkd.in/gZxKpvt4 #Whalar #CreatorEconomy
Agency execs balance automation and strategy with new ad formats
digiday.com