Werk Insight reposted this
Y'all keep sending us work, so we're growing the team again. Any recommendations for a Sr Analyst would be much appreciated!
Werk Insight
Market Research
Nashville, Tennessee 1,172 followers
A Better Way to Research B2B Audiences
About us
Werk Insight is a B2B market research company with a better way to research B2B audiences. We are trusted by leading B2B brands to guide critical business decisions. -- HOW WE'RE DIFFERENT -- ➤ Every research methodology is custom-built using deep industry expertise: We combine methods used in journalism, consulting and research to personalize every methodology, so every question is actionable for your brand and industry. No more off-the-shelf templates. ➤ Data only from valid decision-makers: We tap into our unrivaled network to reach niche B2B audiences, only interviewing respondents that pass our strict audience verification criteria. ➤ Insights that give you confidence: We’re experts at storytelling with data. Expect concise slide decks, presentations that your team will engage with, and clearer insights that translate into a powerful business strategy. -- WHAT OUR CLIENTS SAY -- "It's impossible to replicate this depth of experience and insights" -- Global Marketing Director, Industrial Manufacturing "Werk sources niche and challenging audiences with ease" -- SVP, Brand, Fortune 500 Company in Financial Services "In 20 years, I've never worked with a better market research partner" -- Market Research Director, Professional Services
- Website
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http://www.werkinsight.com
External link for Werk Insight
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Nashville, Tennessee
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Market Research, Management Consulting, B2B, Strategy, Journey Mapping, Segmentation, Customer Experience, Product Development Research, Pricing Strategy, Value Proposition, Marketing Enablement, Sales Enablement, Employee Engagement, Brand Assessment, Brand Strategy, Concept Testing, NPS, Personas, Path-to-purchase, Brand awareness, and Voice-of-the-customer
Locations
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Primary
Get directions
214 Overlook Blvd
Nashville, Tennessee 37027, US
Employees at Werk Insight
Updates
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We'll be at the Quirk's Event in NYC on July 17 and 18! Meet with Nik Werk and Adam Jones to talk about better ways to do B2B research. #QuirksNewYork #marketresearch #newyork
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Werk Insight reposted this
It felt great to catch up with so many friends in the construction industry last week. We had fun hosting a drinks reception with Point To Point and Acelab, featuring life-changing s'mores and great views of DC. Thanks to Megan (Hauer) Kacvinsky, Vardhan Mehta, and everyone who joined us! 🥂
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It's a busy month for travel - we're in Chicago for a client workshop, and then Nik is heading off to D.C. for the AIA conference #marketresearch #workshop #AIA24
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How do the best B2B marketers use insights? In our work with clients across B2B industries, we’ve observed some commonalities between the marketers who drive the greatest impact at their organizations 👇 #b2bmarketing #insights #marketresearch
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Werk Insight reposted this
Traveling for client workshops and grateful for 9 years of taking credit for Adam’s excellent work.
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Buyer journey mapping for B2B brands is not “one-size-fits-all”. The way decisions are made, the pain points, and the considerations along the journey vary greatly for brands in different B2B industries. For that reason, custom buyer journey mapping based on unbiased market insights is one of the highest ROI research projects that a B2B brand can do, and well worth the investment in our opinion. Nik Werk got in front of the camera to talk about how to make journey mapping effective for B2B brands. #journeymapping #marketresearch #b2bmarketing
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Werk Insight reposted this
Great insight from Morgan about Qual research in B2B markets!
Qualitatively Speaking: The power of B2B qualitative research and how to harness it "With the explosive growth of generative AI over the past year, a lot of talk in market research has centered around implications for quantitative research. But in B2B markets, quantitative data is not always substantive and automation may not fully capture the complexities of decision-making." Read more https://lnkd.in/gp6fbyze #QuirksMR #MRX #insights
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Qual research is invaluable for gathering nuanced insights about B2B audiences. Morgan recently wrote an article for Quirk's Media on why she thinks that, despite the hype around how AI can superpower quant research, qual will continue to have an important role to play in B2B market research for the foreseeable future. #qualitativeresearch #AI #marketresearch https://lnkd.in/e2bykaxA
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Adam recently celebrated his 1-year anniversary at Werk Insight! We took the opportunity to quiz him on what he enjoys about his career in market research.