Today, the #WeLeadComms spotlight falls on India-based communication leader Bhaskar Majumdar.
In his words:
“I am a seasoned Strategic Planner with over 24 years of extensive experience overseeing multiple projects and campaigns across diverse geographies and time zones. My expertise lies in aligning strategic communication campaigns with business objectives, meticulously identifying target audiences, and crafting integrated marketing initiatives across earned, digital, social, and paid platforms to enhance brand value and reputation.
“Throughout my career, I have held pivotal roles such as General Manager, Corporate Communications at Reliance Industries, and Manager, Corporate Communications at ESPN Star Sports. I've also contributed significantly to renowned strategic communications agencies like APCO Worldwide, Genesis PR, Vaishnavi Corporate Communications, and Adfactors PR. Currently, I lead Marketing Communications, CSR, and Digital initiatives at Egis South Asia.
“Beyond my professional endeavors, I am an active contributor to leading publications including Economic Times: Brand Equity, Financial Express: Brand Wagon, and others, covering topics ranging from branding and advertising to digital and social trends. I am deeply committed to nurturing industry talent through mentoring and guest lectures at prestigious institutions such as Indian Institute of Mass Communication, IP University, India Today institute of Mass Communication, Symbiosis, Delhi School of Communication and Amity School of Communication.
“In addition to my corporate responsibilities, I am passionate about Corporate Social Responsibility (CSR) and actively involved in initiatives such as Egis Green Plantation, supporting underprivileged children at NeeV School, and collaborating with organizations like Chinmaya Mission and Earth Saviours Foundation. I also serve on advisory committees for management forums and participate in various award platforms and juries.
"Furthermore, i have co-founded CommsAdda with two industry peers, a thriving community of communication and marketing professionals dedicated to advancing industry thought leadership through engaging discussions and collaborative efforts. We believe in "Empowering Connections, Inspiring Conversations".
“My career has been marked by numerous accolades including Davos Digital PR, Campaign Asia Awards, SABRE Asia, Stevie Awards, and others, reflecting my commitment to excellence and innovation in strategic communications and marketing.
IMPROVING MANAGEMENT COMMUNICATION is a hot topic at the moment.
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