When publishers switch to Raptive for monetization, big things happen! Leading finance publisher Benzinga partnered with Raptive to increase ad revenue and provide a more streamlined reader experience. The results surpassed expectations, with an incredible 734% RPM increase within the first four weeks. Read the case study to learn more: https://lnkd.in/eE6yBj5F
Raptive
Technology, Information and Internet
New York, New York 104,215 followers
Raptive, a new kind of company transforming creators into global brands and lasting businesses.
About us
CafeMedia and AdThrive are now Raptive, a new kind of company transforming creators into global brands and lasting businesses.
- Website
-
https://raptive.com/
External link for Raptive
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Digital Advertising, Programmatic Advertising, Brand Partnerships, Video, Product Development, Sales Development, Ad Monetization, and Ad Tech
Locations
-
Primary
1411 Broadway
27th Floor
New York, New York 10018, US
Employees at Raptive
Updates
-
“If we don't prioritize creators, tech companies could capture all of the value at the cost of independent voices and our larger society.” Our CEO Michael Sanchez emphasizes why it’s critical to safeguard independent content creators amidst the rapid rise of AI, and how we can support them to preserve an open, diverse internet. Read more in his latest Forbes piece: https://lnkd.in/e2-cGyRd
Council Post: How Companies Can Support Independent Content Creators Through AI Upheaval
social-www.forbes.com
-
At Raptive, we never cut corners when it comes to quality. Meet Alexis Chitwood, MBA, PSM1, Director of Quality Engineering! Alexis shares why quality engineering is critical and how being a creator herself impacts her work. https://lnkd.in/eMppXMTm
Meet Alexis Chitwood, Director of Quality Engineering — Raptive
https://raptive.com
-
"Our publishers will enjoy our industry’s best monetization however the consumer or their browser chooses to consume advertising." SVP, Research Patrick McCann responds to Google's latest third-party cookie news in this AdMonsters article: https://lnkd.in/e6n79YFg
Industry Leaders Respond to Google's Cookie Deprecation Pause and New Opt-Out Mechanism - AdMonsters
admonsters.com
-
Raptive's Paul Bannister shared his initial response to Google's about face on third-party cookies in this emergency edition of Marketecture Media's podcast. Hear what he had to say on what it all means, the future of the Privacy Sandbox, and what comes next.
🚨 Emergency Pod 🚨 Ari Paparo, Andrew Casale and Paul Bannister give their hot takes on Google's retreat on 3P cookies. Spotify: https://lnkd.in/eZxHwNTu Apple: https://lnkd.in/e9_HVhzA
Emergency Pod: Google isn't getting rid of cookies after all?
https://spotify.com
-
Looks like cookies are back on the menu 🍪 Google appears to be taking feedback to heart, proposing "an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time." https://lnkd.in/ee5GP3Mx
A new path for Privacy Sandbox on the web
privacysandbox.com
-
Our Chief Strategy Officer Paul Bannister talked to Marketing Brew about where things stand with Google's Privacy Sandbox: https://lnkd.in/eWdDgGyw
Early reports find Google’s Privacy Sandbox isn’t ready for prime time
marketingbrew.com
-
"Let's reflect on this question — how could this possibly be fair?" We're standing up for creators against the rise of unchecked AI. Here are some of the highlights from our Independents' Day event on Capitol Hill featuring our CEO Michael Sanchez and Raptive creators Kimber Matherne, Darin Blue, and Toni Lipsey. See the full recap here: https://lnkd.in/eHsFTup3
-
🎉 We're so excited to make our debut appearance on Great Place To Work US and Fortune's Best Workplaces for Millennials list this year! It's all down to our incredible team and the innovative spirit they bring every day. https://lnkd.in/eaCNt5Jz #BestWorkplaces, #GPTWcertified
Fortune Media and Great Place To Work Name Raptive to 2024 Fortune Best Workplaces for Millennials List — Raptive
https://raptive.com
-
Websites matter. We've long known that creator websites foster emotional connections with readers and drive outcomes for advertisers, and thanks to Nielsen we have the data to prove it! Check out the study: https://lnkd.in/erAdCcdP
Creator Platforms Drive Emotional Connections and Brand Outcomes
nielsen.com