On May 7, 2024, the WCTC Marketing Program celebrated students, graduates, Collegiate DECA members, and alumni in the Richard T. Anderson Center. Ann Mack and the Experiential Marketing class planned and executed the entire event. Students developed the theme, set up, and managed all the details for the evening, along with all the engaging activities. They worked together to provide an exceptional event! The event highlights started with Erica Kaponya from the Harley-Davidson Museum, LLC. Erica shared her background and experiences in experiential marketing with a world-class company. Erica had the perfect keynote for this event and took the time to answer questions. Collegiate DECA members shared the annual overview and the value of their membership. We celebrated the program award winners, and graduates from the Marketing and Digital Marketing programs. Special Award Winners Sarah Duff - Marketing Program Award Kelsey Wegner - Digital Marketing Promotions Award Sara Jordan - Outstanding Club Member Collegiate DECA members Sara Jordan, Sarah Duff, Loudon Miner, and Bennett Plumb provided brief overviews of their past year in DECA and what's next for them. The program award winners and graduates received special WCTC-themed gifts. The extra, out-of-the-ordinary, and semi-frightening highlight was having a tornado warning interrupt the student-planned networking activity with the alumni and super door prize giveaway. The warning crashed our agenda, but we still had fun pulling door prize tickets in the back conference rooms and finishing off cupcakes waiting for the storms to pass. This is a resilient group, so we made the best of a strange situation. Thank you to everyone who attended and stayed until the end! A special thank you to Ann Mack and the Experiential Class for all their hard work and to Andrea Wolf, Jon Koch, Jim Nowak, and Megan Jones, MS for their support. Tod Hemphill and the team from Aladdin Campus Catering provided the perfect dinner for the event. We truly appreciated the fabulous door prizes donated by Erica Kaponya, Chris Herek, and Emery Borgwardt along with the generous donations from attendees and alumni. The event had over 80 attendees and raised $700 in donations which helped offset the costs of the evening. We ❤ the support of our alumni and it’s always so much fun to reconnect. WCTC Marketing Program Alumni are the best! We plan to host the event again next spring with a new theme to celebrate! 🥂 Someone asked: "Who pays for the event?" The event is paid for through the Marketing Program Leadership Foundation account. This account is funded by instructors, friends of the Marketing Program, and through event donations. Please contact Ed W. to learn more.
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