Volkswagen of America, Inc

Volkswagen of America is excited to announce our Chief Marketing Officer Rachael Zaluzec has been selected for The Brand Innovators 2024 Top 100 Women in Brand Marketing Award. Join us in congratulating her and the entire list of industry-leading winners! Full list available here: https://lnkd.in/eNAueSuy #Top100Women #WomeninMarketing #BIAwardsSeason2024

Here it is – your first look at the 2025 Volkswagen Taos! https://lnkd.in/gVd-hMwm #VW #Volkswagen #VWTaos

With a bold new look and upgraded technology, the 2025 Taos is ready to meet the world! Tune in Thursday, September 12th at 9AM ET.  https://lnkd.in/eVkQpNTH #VW #Volkswagen #VWTaos

Volkswagen of America, Inc. is launching a ChatGPT-integrated Plus Speech voice assistant in the United States. On September 6th, 2024, the feature will go live - first in 2025 Jetta and Jetta GLI models, along with 2024 ID.4 vehicles equipped with an 82-kWh battery, giving both existing and new customers access to an artificial intelligence database. Powered by Cerence Chat Pro, Volkswagen’s "IDA" voice assistant will soon deliver a sophisticated and user-friendly voice prompting experience. The ChatGPT-enabled voice assistance will be available to customers through a Plus Speech with AI subscription in Volkswagen Car-Net®. Starting next week, ChatGPT functionality will be automatically activated for current owners of compatible 2024 ID.4 vehicles with an active Plus Speech subscription. Model year 2025 ID.4 vehicles, including those equipped with the 62-kWh battery, will be ChatGPT-ready later this year. Cerence Chat Pro, an automotive-grade ChatGPT integration, enhances the original Plus Speech subscription using generative AI. In addition to controlling navigation, infotainment and climate adjustment, Volkswagen’s IDA voice assistant will soon be able to answer general knowledge questions and engage in natural, human-like conversations. This voice assistant is activated by saying "Hello IDA" or “Hello Volkswagen” (depending on vehicle model) or by pressing the steering wheel's button. Previously, passengers could ask, "Hey, IDA, can you please set the temperature at 70 degrees?" This latest integration allows drivers and passengers to express themselves more vividly when seeking assistance. For example, by saying, "Hi IDA, I'm chilly," the technology detects that the driver is feeling cold and will automatically activate the heating system. When the car's local system can't fulfill a request, it seamlessly connects to the cloud, where Cerence Chat Pro processes the query, leveraging a multitude of sources, including ChatGPT, to provide responses to nearly every query imaginable. This allows the IDA voice assistant to handle complex, conversational questions beyond automotive functions—such as suggesting restaurants, road trip destinations, or even creating stories to entertain those in the car—transforming the driving experience into a truly hands-free journey. ChatGPT does not access vehicle data. All session contextual data is deleted immediately to ensure maximum data protection. The feature prioritizes security and seamlessly integrates with the voice assistant’s numerous capabilities. For more information, please visit https://lnkd.in/dephNf32 #VW #Volkswagen #ChatGPT #AI

Volkswagen is thrilled to reveal the official pricing and EPA-estimated range for our three-row, all-electric ID. Buzz. Anticipation of the ID. Buzz's U.S. launch continues to grow following the excitement generated by its initial reveal at Huntington Beach last summer.    The ID. Buzz will feature a starting MSRP of $59,995 for a Pro S model. At 100% charge, rear-wheel-drive models will offer 234 miles of EPA-estimated range and 4Motion all-wheel-drive models will offer 231 miles of EPA-estimated range. With choice of Pro S, Pro S Plus, and a limited-time 1st Edition, drivers can select the trim level that suits their personal preference, as well as customizable exterior and interior colors for a unique driving experience.    Inside, the ID. Buzz is packed with innovative features designed to enhance comfort and convenience, making every journey an enjoyable one. The arrival of our three-row ID. Buzz is a modern representation of Volkswagen's exceptional blend of heritage and innovation. Stay tuned as the ID. Buzz makes its way to American driveways later this year!   For full details, please visit https://lnkd.in/eq2UwBjt

As presenting partner of the U.S. Soccer Federation, all of us at Volkswagen of America congratulate the U.S. Women's National Team on today's victory - USA, USA, USA!!!

As a proud partner of the U.S. Soccer Federation, Volkswagen of America congratulates the U.S. Women’s National Team (USWNT) on their successful tournament! Tomorrow, as the USWNT takes on Brazil at 11 AM ET, we wish them the best of luck! Let’s rally behind our team and show our support. USA, USA, USA!

Exciting developments are underway near our Reston, Virginia headquarters, thanks to our newest partners, The Great Outdoors Fund and the Fairfax County Park Authority (FCPA).   We’re thrilled to share that Stratton Woods Park will be transformed into a multi-use recreation area. Our Reston team will collaborate with community members and the FCPA to refurbish the existing space and create a new dual futsal-basketball court.    This latest project exemplifies the critical role of private-public partnerships in meeting the needs of the local community by modernizing and enhancing recreational infrastructure, promoting long-term physical and mental well-being. It also closely aligns with Volkswagen Group's global regenerate sustainability strategy, underscoring our commitment to making a positive impact in the North American region and globally.    A big thank you to everyone involved – Anna Schneider, Jai Cole at FCPA, and Lori McCullough of The Great Outdoors Fund for your efforts – we look forward to creating this space for our community to enjoy and regenerate outdoors! https://lnkd.in/gGuqxTXP

At Volkswagen, we take customer feedback to heart. It’s why we’re so honored to learn Volkswagen has been ranked 6th among mass-market brands in the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (or APEAL) Study, which tracks how satisfied vehicle owners are with vehicle design and performance. In fact, we jumped 9 spots in 2024 compared to just a year before, with the refreshed 2024 Atlas – proudly assembled in Chattanooga, Tennessee – helping to accelerate overall satisfaction.    We heard from our valued customers and learned through this annual study that we’ve:   ✅ improved our vehicle interiors ✅ boosted fuel economy ✅ elevated our infotainment systems, and  ✅ enhanced exterior styling.   Thank you, J.D. Power, for this recognition!   #Volkswagen #VW #Atlas

Volkswagen of America is proud to partner with the U.S. Soccer Federation to highlight a social-first, fan-led campaign celebrating American soccer! It's time for the world to recognize that America is the "Home of Soccer.” Tonight, as the USMNT takes on Panama at 6 PM ET, we wish them the best of luck! Let’s rally behind our team and show our support. USA, USA, USA! #VW #Volkswagen #USMNT #HomeOfSoccer #Soccer #TeamUSA