VMG Partners

Exciting news from VMG Technology! We're thrilled to announce a significant expansion of our team since the start of the year, effectively doubling the team's size with four all-star additions: Indranil Guha, Sam Shapiro, Meera Singh, and Jay Parekh. This growth marks a pivotal moment for VMG Technology as we continue to leverage our extensive consumer investing experience to help identify and invest in cutting-edge commerce enablement technologies. Our mission remains focused on empowering brands with the tools they need to thrive in today's dynamic market. Get to know the crew! ⭐ Indy: https://lnkd.in/gWiBfum7 ⭐ Jay: https://lnkd.in/gTiD8Jy2 ⭐ Meera: https://lnkd.in/g7gWYMAX ⭐ Sam: https://lnkd.in/gN5QHXSQ

🍼 Portfolio News 🍼 It's a big month for team Bobbie with the company's formula probiotic supplements becoming available on #Amazon. Since their launch, every Bobbie Amazon order has been made with Prime shipping, indicating that parents want a trusted probiotic supplement for their little ones, and fast! The team is also gearing up to meet heightened demand with its new Ohio manufacturing facility, which officially goes online this week. Sheesh! 🔥 Keep up the momentum Bobbie!

Our quarterly newsletter is out! In this edition, we sit down with Shani Darden (of Shani Darden Skin Care) and Fortune Term Sheet's Allie Garfinkle, unveil our Culture Carrier Awardees, and so much more. Here's the download: 🖐️ Take Five w/ Shani Darden of Shani Darden Skin Care  🚨 ICYMI: VMG Technology Team Doubles in Size 📰 On-the-Record w/ Fortune Term Sheet’s Allie Garfinkle  🚀 Onward & Upward ✅ Annual General Meeting 2024 🗽 All in at The Lead Summit  ✈️ Where to Find Us 🗞 In The News ️  Dive in! https://lnkd.in/gbVKgjGx

What an incredible week at The Lead Summit! We concluded on a high note with VMG's Aarti Kapoor moderating an insightful panel featuring CEOs whose teams are mastering omnichannel distribution strategies. We heard from Andie's Melanie Travis, quip.'s Lauri Kien Kotcher, and The Honest Kitchen's Will Lisman. Going omnichannel is no easy feat, so we got the inside scoop on how these brands are making it happen: 🌴 When done strategically, pop-up stores can help a D2C brand transition to brick & mortar without breaking the bank. 🪥 Listening to consumers in a D2C environment is critical as you expand into omnichannel - don't fall victim to looking at these distribution channels in a vacuum. 🐾 The power of independent retailers to grow your brand in a crowded category can't be overlooked. Thank you to everyone who listened in. Until next year!

We had a blast co-hosting last night's Operations & Supply Chain Happy Hour with Factored Quality, Mandrel, and StartOps. After a busy day at #TheLeadSummit, we had the pleasure of spending quality time with senior operations & supply chain leaders from consumer brands many of you know and love. Shoutout to VMG Technology's Sam Shapiro, Factored Quality's Prince Ghosh, Mandrel's Arjun Aggarwal, and StartOps' Charles Cushing for bringing together a stellar group.

That's a wrap for day one at The Lead Summit! Today, VMG Technology's Carle Stenmark took to the stage with Placer.ai's Ethan Chernofsky, ThirdChannel's Nick Ahrens, NewStore, Inc.'s Erik Holm, Miros' Heikki Haldre, and Dotdigital's Stephen Cohen. Conversations covered: 🏬 Measuring brick-and-mortar store performance 💻 Optimizing e-commerce and in-store environments 📲 The future of omnichannel platforms for brands & retailers 📈 How AI will improve e-commerce search and sell through rate 🫰 The next marketing frontier: Apple Wallet Tomorrow we'll see Aarti Kapoor in action as she discusses how every brand can master omnichannel distribution with Andie's Melanie Travis, quip.'s Lauri Kien Kotcher, and The Honest Kitchen's Will Lisman. See you tomorrow!

Last night, VMG Technology and Red Antler co-hosted an invite-only dinner to kick-off The Lead Summit in style. We were honored to welcome senior marketers, insights specialists, founders, and CEOs from renowned brands such as UGG, Shake Shack, ResortPass, Little Words Project, among others. We're energized by the collective wisdom and creativity shared last night and look forward to the exciting discussions and collaborations that lie ahead! #technologyinvesting #commerceinfrastructure #venturecapital

We're off to NYC this week to join hundreds of brands, retailers, and fellow investors at The Lead Summit! Carle Stenmark, Indranil Guha, Sam Shapiro, Aarti Kapoor & Brianna Rizzo will be on the ground and are excited to meet - drop them a line if you’re interested in connecting 1:1. Here's where you'll find us: 🍽️ July 9 | Pre-Party with VMG Partners: We’re teaming up with Red Antler tomorrow night to host an invite-only dinner with entrepreneurs and marketing & digital leaders. 🎤 July 10 @ 3:50-4:30p | Technologies Enhancing Omnichannel Experience. Carle Stenmark, Co-Head of VMG Technology, will host a series of conversations with: - Ethan Chernofsky, SVP Marketing, Placer.ai  - Nicholas Ahrens, CRO, ThirdChannel  - Erik Holm, VP of Product Marketing, NewStore  - Heikki Haldre, CEO, Miros  - Stephen Cohen, Solutions Consultant, DotDigital 🍸 July 10 | Operations & Supply Chain Happy Hour: Together with Factored Quality, Mandrel & StartOps we'll host senior operations supply chain leaders from beloved consumer brands. We've still got spots left for this event. Leave a comment if you're in NYC and want to join! 🎤 July 11 @ 3:25-4:05pm | Every Brand Can Master Omnichannel Distribution. Aarti Kapoor will sit down with: - Melanie Travis, CEO and Founder, Andie  - Lauri Kien Kotcher, CEO, quip  - Will Lisman, CEO, The Honest Kitchen 💭 Afternoon of July 11th: Boots on the ground at the Summit's Innovation Forum Huge shoutout to our partners at The Lead for their ongoing support - Sonal Gandhi, Jordan Brenner, CJ Smith, and Raymond Gnesin. We can't wait to see the summit come to life!

Welcome to the team Indranil Guha! We're thrilled to have you with us and can't wait to watch you help take our Technology fund to new heights!

This week we took speed dating to new heights at Kinneberg Management Group's office in Minneapolis where we connected 13 Frozen & Refrigerated brands with Target buyers. Each brand sat down with their respective buyer for 30-minutes where they had intimate, 1:1 conversations about future innovation and how their brand fits within Target’s vision for the future. We walked away from the day feeling energized for what’s to come in the Frozen & Refrigerated aisles, as did our partners at Target. Thank you Melissa Millo & Sarah (Crawford) Kane for championing this effort on behalf of Target, and to the buyer team Adrianne L., Ryan Boes, Gillian Asiala, Stacy Hauersperger, and Tiffany Flaa for sitting down with each brand throughout the day. To our hosts at KMG - Doug Kinneberg & TJ Varecka - thank you for opening up your space to host this event and for facilitating an informative panel. Last but not least, a massive shoutout to our very own Kathy Yuh for running with this idea and bringing it to life. Brands represented: Daily Harvest, Deep Indian Kitchen, Lily's Toaster Grills, Little Spoon, Just Egg (Chilled Foods) Ltd, Milton's Craft Bakers, The Pizza Cupcake, DIANA'S , JonnyPops, Salt & Straw, Doughy, Mooski, and Applegate.