The Olympics start on Friday. 🥇 Women’s sports has come a long way, and we’re encouraged by where the industry is going as we head into the Summer Games. But there’s still a gap to close. Read the full Forbes article here → https://lnkd.in/eiK_7W8a
VideoAmp
Advertising Services
Los Angeles, California 16,834 followers
Revolutionizing advertising, so everyone wins.
About us
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- Website
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https://videoamp.com/
External link for VideoAmp
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning
Locations
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Primary
2229 S Carmelina Ave
Los Angeles, California 90064, US
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33 E 33rd St
Floor 12
New York, NY 10016, US
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20 W Kinzie St
Chicago, Illinois 60654, US
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203 Crescent St
Waltham, Massachusetts 02453, US
Employees at VideoAmp
Updates
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Join us for a live discussion on how advanced measurement can solve the unique challenges faced by long-tail networks. 🧩 Our own Grace Golden will be speaking alongside Kristen Roberts of Great American Media, Bill Osborn of Outdoor Sportsman Group Networks, and Sam Armando of Publicis Media. RSVP here ⬇
Wag the Long Tail
www.linkedin.com
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What a time to be alive. Check out VALID and see how it could help you, like how its Commingled Identity Graph delivers an average 70% increase in match rates for measurement. Learn more ➡️ https://lnkd.in/dP3jABtR
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Media measurement manifestation: we asked, and our partners answered. 💫 Thanks to our panelists and their take on a (very) bright future of media measurement ahead. Seun Odeneye Evan Shapīro Alexander Dao Liz Rutgersson Sherry Pitkofsky Bill Stratton Lorry Destainville Angela Ruggiero
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VideoAmp reposted this
Thrilled to have moderated a panel live from #Cannes with VideoAmp on an incredibly important topic: Investing in women's sports. Even more thrilled to have done it beside industry leaders I respect and admire Angela Ruggiero Sherry Pitkofsky and Maya Herm. TL;DR- The Caitlin Clark/Angel Reese effect & surge in women's sports popularity has not been met with an adequate surge in advertising and sponsorship spend. Yes, it's growing, but this imbalance is a massive missed opportunity for marketers. Let's help close this gap! Listen in here: https://lnkd.in/eMPRtVXM
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If a 40 million household dataset isn't a good enough reason to use VideoAmp, we don't know what is. 🤷♂️ Aaron Lilly, our SVP Client Success, gives us the down-low on why you should be using VideoAmp's advanced currency. #GoingUpWithVideoAmp
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We're beyond excited to announce an industry-first partnership with Snap Inc.🤝 They'll be integrating their first-party data and AR inventory into our cross platform planning solution to ensure advertisers can more efficiently reach audiences where they are in 2024 and beyond.🚀 Let's get this Snapstreak going!🔥 https://lnkd.in/emBbGvMs
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We love to see it 👀 Thank you BizBash, we’re amped to be featured alongside the advertising industry's biggest names at Cannes Lions International Festival of Creativity.
Top Brand Activations From Cannes Lions 2024
bizbash.com
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#VampChamps are finding new ways to drive business wins. “Modernizing and evolving the way we do business will unlock business opportunities for the marketplace as a whole...The only way forward is through.”—Mariel Estrada, Head of Video Currency, Omnicom Media Group Thanks to partners like Omnicom Media Group we’re forging ahead (and everyone’s winning). ⏩