VersaBlu Growth

🚀 Elevate Your E-Com Brand with Strategic UGC Partnerships! 🚀 Understanding your role in the content creation and sourcing process is crucial for your success as an E-com Growth Partner. While we handle high-level strategies and growth, here’s how you can leverage User-Generated Content (UGC) to maximize your brand’s impact without getting bogged down in the nitty-gritty details: 🎯 Our Role as an E-com Growth Partner As your E-com Growth Partner, we focus on the big picture: Strategizing 🧠: We’ll guide you on why UGC is a game-changer and where it fits into your sales funnel. Formats and Examples 📹: We’ll provide insights into the best UGC formats for your niche and share successful examples to inspire you. However, we won’t be directly involved in creating videos or managing UGC creators unless this service is added on top of our scope. 🔑 Building a Valuable UGC Asset Even though it’s not essential, developing a repository of proven UGC content creators in your niche can be a goldmine for your brand. Here’s why: Niche-Specific Creators 🌟: Curate a list of creators who excel in your niche, complete with their fees, turnaround times, and specific categories they cover. Long-Term Value 📈: This list becomes a valuable asset, offering asymmetric returns with minimal time investment. Additional Service Offering 💼: You can enhance your E-com Growth Partnership by offering this as a Done-For-You (DFY) service, making it a revenue-generating addition. 🤝 Effortless UGC Management Once you’ve established relationships and agreements with selected UGC creators, managing this process becomes almost a ‘set-it-and-forget-it’ activity: Contact Creators 📧: Reach out and negotiate terms. Deliver Products 📦: Arrange product deliveries as needed. Monitor Deliverables 📅: Keep track of timelines and outputs. 🌟 Why UGC Matters User-Generated Content is more than just buzzwords; it’s a strategic asset that can: Enhance Trust 🤝: Authentic content from real users builds credibility. Boost Engagement 💬: Engaging UGC captures attention and encourages interaction. Drive Conversions 💰: Compelling UGC can effectively guide customers through your sales funnel. 🔗 Ready to unlock the power of UGC for your brand? Let’s connect and explore how we can take your e-commerce strategy to the next level! 🚀 #EcomGrowth #UGC #BrandSuccess #ContentMarketing

First month results are in ✅ We've been able to increment our client's revenue by TRIPLICATING it in only 30 DAYS when they hadn't been able to even cross the 1.8k mark for over 2 years. See the results for yourself:

The Quiz Funnel Formula: Acquisition Offer: The Quiz Funnel is great for a small bundle/pack acquisition offer. Value-based vs Product-based In the small world of Quiz Funnels, there exist two types: Value-based Quiz Funnels: these funnels lead with an enticing title and trigger curiosity in the prospect regarding what they’ll get out of the funnel. Think BuzzFeed Quizzes - people are genuinely curious as to the outcome that the Quiz offers Example: ‘Answer these 7 Questions and We’ll Reveal Where You Should Holiday This Winter’ Two brands implementing this sort of funnel are:  Kinobody: ‘Take the Free Physique Quiz and Find Out Your Body Type’ Lumin: ‘Take the Free Skin Quiz and Find Out Your Skin Type’ Product-based Quiz Funnels: the value of the quiz is attached to the value of the product. Typically, the acquisition offer proposed by the brand at the end of the quiz is a personalized bundle/pack. Because it’s a rare & innovative proposition, the sales funnel can be carried more by the product than by the value the prospect may get from the funnel. Two brands that do this well are: Prose: ‘Take Your Online Consultation and Get Your Custom Formula’ Care/Of: ‘You know your body, we know the science. Find the right vitamins, protein and collagen, personalised for you.’ Understand where the brand is at Prose and Care Of can afford to go straight to talking about the product because they are more established brands now and their product development is very high tier. They put together custom formulas, whereas most brands cannot deal with that complexity just yet. And that’s absolutely not a problem! Most brands are better off leading with a problem/desired outcome and making it ‘information-first marketing’ than leading with the product first. In fact, for the vast majority of the brands you implement this funnel for, the value-based approach will be far more effective. Implementation Title: you, as the E-com Growth Partner, will write the title, using the Headline writing principles mentioned in the previous trainings. Questions: you’ll be able to piece that together with the help of your partner. Keep the questions engaging - the prospect must truly feel as though these questions will serve (and often will) to put together a personalised custom formula for them. They should be personal without crossing the line, or before asking slightly more personal questions, you can ask before-hand like Care Of for example. Email Capture: Do not forget the email opt-in. When asking for the email, frame it in their benefit always. ‘Save your answers/work’ or ‘sending a personalised report later’ work great as frames to get an email. Do not wait until the final question to ask for their email either as it will lead to lower conversions due to natural drop-offs. You can do so half way through the quiz, or at the 75% mark. Software: Outgrow is your best option to create it within their CMS. Digioh is also a good alternative

The Advertorial Formula Acquisition Offer:  The Advertorial Funnel is great for tester/discovery set and single products. How It Works: We take the prospect to the advertorial page first, and then from there to the Acquisition Offer Product Page. The Advertorial Page looks and behaves much like an article. It’s typically a long text, typically a 5-7 min read, and weaved into it is the pitch of the product. Writing the Advertorial: As always, since the Advertorial is our HVCO for this funnel, it should always be value-driven, and only weave in the pitch at the end. Every one of the points you cover within, up until when you transition to the pitch, must address a key problem/desired outcome. Let’s look at the example of Scandinavian BioLabs and their advertorial on the Eyelash Growth Serum. Title: New 4-minute Routine to Grow Thick, Long, “Egyptian” Eyelashes Naturally, Without Using Mascara or Extensions. This title utilizes many of the key components of high converting headlines covered on previous training sessions. Numbers, Authority with ‘Egyptian’, Benefit Driven, and without an undesired action, or expected input. - Structure Introduction: they start off painting a clear image of the desired outcome (they vs us)  ‘These “lucky” women can go out completely bare-faced, and may appear even more attractive than others who spend hours in the bathroom polishing their eyelash game…’ They bring it back to current situation (most women) and mention pain points ‘millions of women feel like they can’t even go out without wearing mascara or eyelash extensions…’ The Gap: they introduce the 4-Minute Routine which is the gap between them vs us, between the women with incredibly long and thick eyelashes, and the women who don’t have them. ‘All thanks to this new 4-minute routine that is currently turning the entire eyelash industry upside down… Since this groundbreaking solution was made available to the public, thousands of women are allegedly reporting having longer and fuller eyelashes naturally. Some even report having completely dropped their mascara… In this new article, we take a detailed look at this fabulous discovery to see if it really lives up to the hype.’ Value:  The Truth about Eyelash Extensions polarise other methods of attaining a similar benefit/outcome Is This Strange Ritual From Ancient Egypt Really The Key To Long, Thick Natural Eyelashes? Set standard of outcome/benefit we are looking for Why Do Some Women Keep Long, Thick Eyelashes Naturally While Others Don’t Finally introduce ‘secret information’ - ‘your eyelashes go through three main phases: the anagen phase (active growth phase), the catagen phase (transition phase), and the telogen phase (resting phase).’ The Little Hormone That May Extend The “Eyelash Growth Cycle” & Promote Long, Thick, “Egyptian” Eyelashes - further information Introduce Brand https://lnkd.in/dMCZqRF6

OUR EXACT VSL FORMULA FOR E-COM SUCCESS

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Why just running “OUT OF THIS WORLD” TikTok or Meta Ads isn’t enough in terms of adding value to an E-commerce Brand ✍️ #ecommerce #reels #marketing #smma https://lnkd.in/dFGasMD3

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The Trojan Horse Method is KEY to get a higher engagement rate for ads 🐎 DM “Growth” to learn more #fyp #ecom #ecommerce #growth #marketing #ugc https://lnkd.in/d8USKkV6