Veritux

Ten Tips to Improve Your Content Marketing Carmen L Williams explains how to develop evolutionary marketing content for building awareness and generating interest. https://lnkd.in/gicgWn4C

Veritux is pleased to welcome Azeez Isiaq. A summary of Azeez's experience follows. "A strategic and versatile professional with ten years of experience in leadership, strategy & operations consulting, and business development who translates data-backed research into business insights and strategic thought via primary research, analytical rigor, effective cross-functional communications for companies in the industrials & infrastructure, technology, and healthcare industries. While at EY-Parthenon I was promoted to the position of Director where I led growth strategy and commercial due diligence engagements for corporate and private equity clients as both a Case Team Leader (Engagement Manager) and Workstream Leader (Individual Contributor)."

Next Generation Thinking in the Real Estate Industry Jared Fletcher explains how the real estate industry must adapt to millennials entering the housing market. https://lnkd.in/g-MtHbaZ

Why You Should Build a “Moat” around Your Business David Wilkins (Business Performance CPA)-problem shares a concept used by Warren Buffet to describe a company’s competitive advantage or barrier to entry in the market https://lnkd.in/gebStiEh

Veritux is pleased to welcome Samantha M. Carroll, M.B.A.. Samantha Carroll brings 20 years of experience in the communications industry to her work as CEO & Principal Consultant of Once Upon A Brand, LLC, a Public Relations Society of America (PRSA) award-winning communications consultancy. She drives high-profile projects, ideates strategies, and defines messaging for mature and growth-stage clients, specializing in healthcare, advocacy, education, and technology sectors. She’s advised and supported global, national, and regional organizations like Walden University, Prevent Child Abuse America, Historic Ships on behalf of the Maryland Office of Tourism for Maryland Fleet Week, IPS Learning (now part of Korn Ferry), KenCrest, and many more impact-driven clients. Prior to starting her own consultancy, Samantha led large-scale projects in the federal sector, working collaboratively with subject matter experts in technology and defense industries at Booz Allen Hamilton. Samantha has been an invited Speaker at Georgetown University McDonough School of Business, Georgetown University Alumni Association, Emory University Advancement and Alumni Engagement, UCLA Board Connection at Anderson (School of Management), Women Impact Sustainability Forum, Alignable Creatives Connect hosted by Novo, and many other events. She also acts as Communications Advisor with Emory University Advancement and Alumni Engagement, providing executive communications support to C-suite and senior leaders. Most recently, Samantha has also launched a women’s board readiness and leadership program, called Board of AdviseHERS hosted by Light Her Way.

Veritux is pleased to welcome Bryce Boothby Jr. Bryce has over 20 years of experience as a CEO and multi-CXO, specializing in accelerating business growth, driving strategic transformation, and building high-performance leadership teams. He has led companies through rapid expansion, mergers and acquisitions, and complex organizational shifts across diverse industries and international markets. For the past five years he has been an independent Executive Leadership Coach, where I empower senior leaders to unlock their full potential, enhance operational efficiency, and align teams with strategic goals. My hands-on approach delivers sustainable growth, innovation, and long-term value creation.

Veritux is pleased to welcome Virginia (Gina) Ruebensaal. Gina is a strategy and transformation expert with 20 years experience aligning organizations to ambitious strategies, removing friction, and steering execution through its inevitable twists and turns. She brings perspective from a career that spans industries – from start-ups to global Enterprises, from big tech to government agencies, as both a consultant and in-house leader – and uses that breadth of experience to tailor specific solutions for each client. Prior to founding her own practice, Spire, Gina led the VMware COO’s executive change strategy for the company’s SaaS transformation and ops modernization. She advised Ops leadership on strategic communications, cross-functional friction points, and guiding employees through one of the largest tech acquisitions in history. Gina has also held leadership roles at Guidehouse (formerly PwC) Protagonist (formerly Monitor 360), Grant Thornton and Booz Allen Hamilton Allen where she advised leaders across the U.S. military and intelligence communities. Her expertise in strategy and execution, change management, and futures analysis drove significant impact in mission critical areas, including countering IED networks, critical infrastructure protection, and major agency transformations. Gina lives in the Washington DC area with her husband, elementary school-aged son.

Veritux is pleased to welcome William Nyam. With over 25 years of experience, William has notable consulting experience for the public sector. He focuses on Strategy & Economics and covers broad areas of industry and sectors. William spent over 20 years doing management consulting (approximately 12 years of his consulting career was in Big 4 Assurance, Taxation and Advisory firm in Malaysia). He started from leading the Portal Strategy & Management services unit to be the Head of Strategy & Operations for the Management Consulting practice. He left the Big 4 in 2014 and joined a Public Listed Property and Plantation company as the Group COO. Subsequently in 2016, he started STRAT369 Consulting Sdn. Bhd. William is the Principal and owner of STRAT369 Consulting Sdn. Bhd. and also served as a Consultant under the ADB’s Financial and Economics Specialist Resource Network. In the public sector front, he led various economic and regulatory reforms and PPP advisory. The projects that had profound impact on him were his involvement in the: • transformation of Water Services Industry for Malaysia and all aspects of water advisory; • transition of the Public Sector’s Modified Budgeting System to Outcome-based Budgeting; • effectiveness of tolled highway privatisations in a developing country like Malaysia; • development of thematic Industrial Parks for a competitive Malaysia; and • study of Co-operatives sector as the third economic force or social economy contributing to the socio-economic growth in Malaysia. William holds a Master in Finance from RMIT (Aust) and holds a professional qualification from the Chartered Institute of Management Accountants, UK. He started his career in a consultancy firm specializing in strategic cost and financial management. His specific involvement was in the areas of activity-based cost management, process improvements, value-based management, and financial modelling. Later, he joined a start-up company specializing in software and internet solutions as the Finance Manager thereafter as the Financial Controller. He joined a PE firm as an Investment Manager for short stint and later joined KPMG Malaysia Management & Risk Consulting in Malaysia.

Veritux is pleased to welcome Timothy Kasprzak, MD, MBA. Tim began as a fellowship trained oncologic radiologist and never envisioned that his professional trajectory would bring him to the founding of McGraw Catalpa, a consulting firm that connects the dots between healthcare inventors and bedside impact. He helps healthcare visionaries bridge the gap between ideation and care pathway adoption. With a unique set of experiences, Tim is able to translate value add innovations to hospital operations. Tim’s current engagements include global leaders in the diagnostic space as well as newly minted medical trainee startups. Prior to the formation of McGraw Catalpa, Tim served as an enterprise executive lead for the radiology service line of a 15-hospital system, and has served as Chief Medical Officer (CMO) for hospitals of progressively increasing size and case mix complexity. Tim’s executive path as a CMO began just a few months before the COVID pandemic. Tim has facilitated rapid culture changes to achieve marked improvements in quality indicators despite labor headwinds in multiple hospitals. Tim has formal FEMA training in disaster preparedness and has served as hospital incident commander for a variety of issues including being the primary site for victims of a school mass shooting, infrastructure failures and serving in enterprise Unified Command for the COVID pandemic. COVID experiences encompassed public facing engagements such as press conferences and site visits. From an operational and capex perspective, Tim has been a key decision maker for technology procurement including diagnostic imaging, operative innovations, and physical plant expansion outlays. He has had P&L responsibilities for multiple diagnostic and operative areas in multiple hospitals. He has championed creation or expansion of screening programs, such as lung cancer screening and prostate MRI screening.

Veritux is pleased to welcome Robin Francis. A summary of Robin's experience follows. "• 15 years in data analysis, statistical analysis, data modelling, and forecasting, with a strong focus on ensuring the integrity and accuracy of Manufacturing, Healthcare and Financial datasets • 9 years experience in SQL with query building using CTE and Window Functions and Aggregate Functions and subqueries • 6 years experience in Tableau building dashboards and complex reports (custom calculations, LOD expressions, Drill through, What-If Analysis, Conditional Formatting, Python Integration, Drilldown, Advanced Data Transformations, Data Modelling) • 2 years of experience in Power BI complex reports and dashboards (DAX expressions, Custom Visualizations) • 8 years of experience in translating business and user requirements for developing database software • 5 years of experience of multiple database merging and normalization • 15 years of experience in Excel (PowerQuery, Macros) • Proficiency in SAP,Azure, DBeaver, Redshift, AWS Cloud • Proven success in designing and implementing data quality checks and reconciliation strategies, leading to significant improvements in data processing efficiency and data collection • Professional Engineer (P.Eng.) in Ontario • Six Sigma Green Belt Certification from 3M • Proficient in English, Hindi and Malayalam"