Verbatim

Hyped to officially welcome Lo Kidd as our VP of Content & Distribution ⚡

Hiring update! We're looking for a Content Writer to join our team 🚀🚀 If you're looking for a fresh opportunity to work directly with the best content talent in the world - and help us raise the bar even higher - shoot me a note. It's our priority at Verbatim to build a talent density in the content ecosystem that's so insanely high, it's impossible not to attract the best writers. As we continue to scale our team in 2024, our talent bar is only getting higher. We're growing like crazy and investing resources heavily to build a truly best in class content team within the B2B tech ecosystem. If this sounds up your alley, shoot me a note or apply using the link below - very excited to meet you. The best part? You'll get to work hand in hand with Lo Kidd, Carrie Chowske, Rhett Heryford and our brilliant content, marketing, and editorial teams. Link here to apply: https://lnkd.in/dR-X7dRQ

Big one: our team helped Alto raise $1M for alternative asset funds while saving 20 hours per week. Hyped to pull back the curtain here 🔥 1. As Alto scaled its GTM, they needed to build best-in-class content engine that generate tangible demand while cementing the company as an authority 2. Head of Marketing Richard Hoffmann specifically wanted a content partner with deep fintech experience, particularly with complex technical products 3. Based on our track record and background across both financial services and embedded fintech, Verbatim was able to quickly hit the ground running 4. After kickstarting Alto's content function with in-depth case studies, we fast-followed with tactical asset overviews in the alternative investment space 5. Post-deploying our content engine, Alto was able to raise millions for alt assets funds - while saving an additional 20 hours per week in the process In Richard’s words: “Verbatim truly impressed me with its team’s ability to find strong sources, relevant news and industry anecdotes, and the level of detail they put into working with us to learn and own regulations and sensitive statements. Their involvement in our content strategy has been invaluable.” Full case study here: https://lnkd.in/e_vPDhcG

Q2 recap @ Verbatim 🚀 - Epic all-team offsite in Mexico City last week - Record quarterly revenue growth (best to date) - 4x new case studies in the pipeline - coming soon - Moved into new verticals > enterprise AI, people ops June in particular was an incredible month. We made rapid progress across both quality and speed of delivery: two mission-critical components for any service-based offering. Lots of work ahead of us, but very proud of the entire team in Q2. Huge shoutout to some specific folks for their continued support: - Grace Isford @ Lux Capital - Cyrus Shirazi @ Haven - Arthur Root @ Nostra AI - Michael True @ Prescient AI - Andrew Case @ NoonBrew - 🗻Zayd Syed Ali🗻 @ Valley - Fouad Farhat @ Soma Capital - Chaz Flexman @ Starday Foods - Prince Ghosh @ Factored Quality - Sean Koffel @ Watchfire Ventures - Daniel Faierman @ Habitat Partners - Alex Malamatinas @ Melitas Ventures  - Jeff Truong @ Broadway Venture Partners More updates to come in Q3 at Verbatim - stay tuned ⚡

Hiring update: we're looking for another Content Editor to join our team 🔥 Over the last few months, we've really hit our stride at Verbatim. And we're scaling up our content team pretty aggressively leading into Q3 and Q4. To kick things off, we're looking for the most talented editors in the B2B startup ecosystem. If you're interested in learning more about the role, check out the application link via Parallel below -- or drop me a line directly via DM. Apply here: https://lnkd.in/gPP6W4aM

Big one: over the course of 5 months, our team helped Siena AI grow its active customer base by over 30%. Very excited to pull back the curtain here ⚡ 1. As Siena scaled its GTM, their team needed social proof to ramp demand gen 2. Critically, CMO Lisa Popovici wanted a partner with deep DTC experience 3. Given our expertise in e-commerce, we were able to hit the ground running 4. After building an initial workflow, we began rapidly shipping new case studies 5. Post-deploying our content engine, Siena grew its customer count by 30% In Lisa's words: “What I loved about working with Verbatim was that everything is insanely fast. The workflow is consistent, from reaching out and interviewing each customer to delivering first drafts for review and launching it on social channels.” Full case study here: https://lnkd.in/eshZCyDY

Hyped to welcome Dana Toneva as our new Content Lead @ Verbatim ⚡ Quick backstory: 24 months ago, we connected via LinkedIn and talked through potential summer internship roles before she graduated from Brown. Within a few minutes I could tell she would be a perfect fit for what we're trying to build. Dana's an incredibly talented writer, editor, and growth marketer. After working with us as an intern last summer, we're thrilled to have Dana back on the team joining us full-time. Our north star is to build the most insane talent density in the B2B content ecosystem, and Dana raises our talent bar up another notch. More updates to come on the hiring front - lots to build 🚀

Big one: over the course of 4 months, we helped Fondue scale pipeline by 22% while saving 9 hours every week. Hyped to pull back the curtain here: 1. After getting acquired, Oren Charnoff co wanted to scale demand gen 2. There were a TON of levers to pull, but he knew content was part of the mix 3. Because he'd partnered with Verbatim before, Oren reached out to our team 4. Fondue needed full-service execution a deep understanding of ecommerce 5. Our model was a perfect fit, and we hit the ground running to start shipping 6. After deploying case studies, lead magnets and original reports, Fondue saw: 22% pipeline growth 17% revenue increase 9 hours saved per week In Oren's words: “Verbatim’s speed of delivery and 24/7 support is phenomenal. If something comes up, they’re all over it in minutes across Slack and every comms channel. Verbatim genuinely feels like an in-house content team.” Full case study here: https://lnkd.in/gGMSywNk

April Recap @ Verbatim 🫡 - Launched 4x new content functions - 2nd annual offsite booked for Mexico City! - Expanding deeper in B2B supply chain x logistics - Opened hiring for content lead (450 apps in 24 hours) - Finalized branding for new content pod launching next week Quick shoutouts to some folks that have gone to bat for us. Appreciate ya'll more than you know. Dawit Heck, Mike Duboe, Natalie Sportelli, Chaz Flexman, Mo Koyfman, Matt Linn, Andrew Hoagland, Riley Cronin 🚀 Moving quickly to kickoff Q2. Lots to build and keep iterating on. If you have any questions about our model drop me a line - always down to jam!

Proud milestone: Over the past 2 years, we've worked closely with 250 venture-backed startups @ Verbatim. Here’s what the best teams have in common: 1. Faster shipping = better results When you ship content fast, your time delta (and learnings) between cycles compresses. If you can learn and iterate on content assets faster, you'll get closer and closer to the style/format/distribution channels that drive results. The best teams we work with want to ship fast, learn quickly, and then deploy those learnings to produce better and better content in a short period of time. 2. Find what works, then ramp volume Once you've found something that works (i.e. specific case study format for a unique customer segment), lean in and double down on volume. Keep pushing volume until ROI starts to plateau, then start testing new formats in parallel. 3. Focus on product customers first Build a killer product and make your customers happy. For the best teams that we work with, this is their number one priority. Once you've built a v1 product that customers love, then pour fuel on content and other growth functions. 4. Align your content with GTM teams The best content engines are perfectly in sync with sales, revenue, marketing, and growth functions. Ex: when sales needs a new outbound asset, the speed of deployment is significantly faster when every team is communicating well. Lesson here: don't silo your content function from adjacent GTM teams. 5. Build real relationships with partners Across every company we've worked with at Verbatim, the best results have been with the teams that we have a real, deep relationship with. We're friends with each other and hold a mutual respect for our shared work product. This leads to better communication, faster deployment, and better results.