Venveo

“Contact Us” forms on B2B websites often feel like a one-way ticket to a black hole for your customers. Here are 4 ways to optimize your website forms for maximum conversion: 1 - Create Purpose-Specific Forms: Generic forms like “Contact Us” are so broad they fail to engage visitors who are actively seeking specific services or products. They also tend to bring in such a wide variety of questions and inquiries it can be difficult to prioritize or give a timely, relevant response. Instead, you’re going to: - Create a form for every distinct action such as “Get a Quote,” “Request a Sample,” or “Schedule a Call.” - Make sure the CTA, offer, form fields and confirmation pages are tailored to the specific action and audience. 2 - Use Action Words: The language you use in your CTAs (Calls to Action) can completely change the outcome and influence your conversion rates. Now, I know you’ve probably used words like “Learn” or “Contact” in your forms for years, but those are very passive. You want to create a sense of urgency and encourage the visitor to take action, so I advise you to use words like “Get,” “Start” or “Go.” 3 - Set Clear Expectations: You want to remove anything that might cause your visitor to hesitate, such as uncertainty about the response time. No one wants to take the time to send a message or make an effort to fill out a form without knowing WHEN they will be reached out to. To overcome this, you should clearly state on the form when the visitor can expect a reply (e.g., "We'll get back to you within 48 business hours"). This transparency helps build trust and increases the likelihood of form completion. 4 - Keep Your Forms Short: You know who fills out forms with 15 fields? Homeowners. Likely the very homeowners you’re trying to keep out. Unless the form is a request to ship something to a physical location, you do not need an address. If you want to send it to the right rep based on territory, do it by zip. Or the real expert-level move is to put the location questions on the confirmation page so it fees like a tailored option. 98% of people will enter information on a confirmation page after submitting a form. Online forms should be a gateway, not a gatekeeper. If you’re relying on the form and its invasive number of fields to filter out unwanted inquiries, I guarantee you’re losing more qualified than unqualified leads in the process. Keep your forms concise and set up the process on the backend to ensure the right leads get to the right place and the wrong ones don’t. #websiteoptimization #seotips #websitedesigntips #digitalmarketing

Things can get pretty complex and fast in the world of building materials. You’ve got all these technical specs that could easily turn your marketing into a snooze-fest of jargon. Here's a little nugget of wisdom: Marketing doesn’t have to be like assembling IKEA furniture without the manual. It can actually be straightforward and still knock your customers’ socks off, as long as you keep them front and center in your strategy. Let me break it down with some crystal-clear dos and don’ts for your website to make sure your marketing magnetizes customers: Do the Thing: → Be the expert they need without being the salesperson they don’t want. → Talk about your products like you’re explaining them to a friend. Who needs them? What problems do they solve? Keep it simple. → Make finding a dealer or getting in touch as easy as pie. Use clear CTAs like “Get a Quote” or “Peek at the Brochure” so that they’re no-brainers to find. → Your products don’t live in a vacuum. Show them in the built environment with high-quality project pics and videos and let your audience see your stuff in action. Don’t Do This Thing: → Your company’s backstory might be cool, but your visitors are here for solutions, not a deep dive into your archives. Keep the focus on them. → If your site’s navigation feels like a treasure hunt without the fun, you’re doing it wrong. Confusion = lost sales. → Don’t make them fillout a form … or worse … talk to someone … to get access to basic product information or literature. Everything your customer needs to make a purchase decision needs to be on your website. Over here at Venveo, we’re all about demystifying marketing for you. We’re your guides to: → Building memorable brands that get seen and remembered. → Crafting online spaces that attract eyes and drive action through clarity, intuitive navigation, compelling copy and CTAs that start conversions. → Content, videos, ads and social campaigns that showcase your products, build trust and make your audience say, “Yep, that’s exactly what I need.” Your golden ticket is to be real with your customers, show them exactly what they get from you, and show them how you make their lives easier. The dos and don’ts are your roadmap to making your buyer’s journey so seamless that they’ll wonder why they ever looked elsewhere. And at the heart of it, effective marketing is all about making genuine connections through being straightforward and relevant. #B2Bmarketing #digitalmarketing #marketingstrategy #marketingtips

Most manufacturers aren’t ready for 2024 … This is the biggest takeaway from Day 1 of the Building Products Customer Workshop. “We can’t keep doing what we’ve always done.”  ☝️This was a constant theme from manufacturers, suppliers and speakers alike. We dove deep on Architects, Designers, Installers and Specialty Trades. Attendees shared big wins, big misses and big goals. Here are just a few data points from Day 1:  🔹 81% of Architects re-use as much as 50% of specs project after project 🔹 85% of designers and 74% of architects follow influencers on social 🔹LBM acquisitions will continue and only increase in the coming years 🔹 Poor Communication is the leading reason builders STOPPED using a manufacturer  🔹 Influencers and YouTube are the untapped key to training and retaining new labor We’re ready for Day 2. Let’s do this. 💪 🔊Comment and repost this, and I’ll send you one audience data section of your choice. #BuildingProducts #BuildingMaterials #IndustryInsights #B2BMarketing #Sales