VaynerMedia

17 DAYS UNTIL VEECON hosted by VeeFriends TAg a marketer who should come in the comments below 👇 

J Mo is back! Here's what Jon Morgenstern, our Head of Investment at VaynerMedia, had to say about the long term potential of AI and why you should stay engaged with this transformative technology. #mediatrends #AI #marketintrends

✨ Exciting News! ✨ We are thrilled to welcome Jimena Archundia as the new Country Manager, Mexico! With a wealth of cultural experience and a passion for social innovation she is set to drive our team to new heights. Join us in celebrating this new chapter as we continue to deliver excellence and creative solutions for our clients across Latin America. ✨ ¡Tenemos noticias! ✨ Estamos muy emocionados de darle la bienvenida a Jimena Archundia como la nueva Country Manager, Mexico. Con una extensa experiencia cultural y una profunda pasión por la innovación digital, Jimena está preparada para llevar a nuestro equipo por todo lo alto. Acompáñenos celebrando este nuevo capítulo, mientras mantenemos nuestro compromiso con la excelencia y las soluciones creativas para nuestros clientes en toda América Latina. VaynerMedia Latam #VaynerMedia #Leadership #LATAM #Innovation #NewBeginnings #MX #VaynerMedia #Liderazgo #LATAM #Innovación #nuevoscomienzos

🎥 ULTRA-SHORT, GIF-LIKE CLIPS ARE MAKING A HUGE COMEBACK ✨ These quick loops catch eyes, rack up repeated #views, and tell algorithms that your content is 🔥, boosting your #reach –– especially on platforms like LinkedIn, Facebook, Instagram, and YouTube Shorts. Reels on Facebook and Instagram are especially powerful, as they’re shown on both FYPs and feeds, offering maximum #exposure. On the flip side, since TikTok's FYP #algorithm update in May, ultra-short, GIF-like clips are getting limited love there! #SocialMedia #Content #Creation #Hacks #Tips #Platforms #LinkedIn #Facebook #Instagram #YouTube

We're thrilled to congratulate Wingstop Restaurants Inc. for being named in Ad Age's America's Hottest Brands of 2024! We're so lucky to partner with you! Check out how Wingstop is staying culturally relevant and ahead of the trends through the article linked in the comments! 👇 #brands #brandmarketing #adage

🎥 We had an absolute blast at MAD//FEST LONDON, setting a creative brief for Lisa💫 Goodchild digilearning students to pitch on stage for our client PopWorks. 🙌🌟 Hear from our super panel of judges: - Lisa💫 Goodchild, the Chief Trouble Maker  - Lizzie Barnes, the Brand Manager for PopWorks - Sam Wright, our Senior Account Director And stay tuned for Part 2, where we meet the brilliant students! 🎉👩🎓👨🎓🔥 

🚀Guess what? We’ve teamed up with Tubi 🚀 We're thrilled to announce our collaboration on their first-ever UK campaign: “Watch What You Actually Want to Watch". The playful campaign encourages viewers to break free from cultural 'must do's' and embrace their true viewing desires. Our team led the 360 media planning and buying, including standout OOH placements at Oxford Circus underground station, Motion@Waterloo station, and the iconic Outernet screens. There’s also content via Spotify audio, podcast host-reads and contextual digital display, alongside a robust social media push involving a range of wonderful influencers. Read more in LBBonline - Little Black Book. And don't forget to visit Tubi and start watching what you actually want to watch! https://lnkd.in/e8jcgpgj Mischief @ No Fixed Address Tubi

One of my favorite things about my job is the ability to connect with thought leaders in the market. Last week I had a super fun conversation with Hugh Scallon from VaynerMedia to chat about the opportunities #AI presents brands and advertisers, the future of sports, our favorite creators on YouTube, and more. We’re both excited about the way AI creation tools can help advertisers modify existing assets for different audience segments, “rip[ping] open the aperture on your content tool” as Hugh put it. This will allow brands to increase the volume of their creations while optimizing this content, yielding more of a competitive advantage. Watch a clips of our conversation here!

🚀 Unlock the Power of Social Search with TikTok's Content Gap Tool! Have you heard of Social Search? TikTok's update to its Creator Search Insight tool, dubbed "Content Gap", is revolutionising #content creation for brands, creators, and everyone in between –– with these insights, you'll be able to uncover #trends based on SEARCH volume, giving you a clear edge in the race to virality. Content Gap reveals what people are searching for but not finding enough of –– a goldmine of high-demand, low-supply content. Read that again. And we are OBSESSED 🌟 In this era of social #search and search fragmentation, ensuring your channel caters to related searches can skyrocket your video #views and drive sustainable #growth for your brand. This is especially crucial for brands with high-consideration products where consumers need time and detailed info (e.g. benefits, how-tos, etc.) before making purchase decisions. 💡 Top Tips to Leverage Content Gap 💡 🎯 Use Your Brand Account – Always access the tool via your brand account to get tailored content #insights 🎯 Dive Deep – Go beyond the surface of the “Content Gap” by reviewing example content and exploring "Related Searches" too 🎯 Local Relevance – Customise global recommendations by adding your country’s name to identify market-specific search results As more platforms increasingly develop their own insights and #analytics tools to help creators craft better content, these resources remain underutilised but highly relevant! Consider incorporating features like TikTok Creator Search Insight, Snapchat Trends, Instagram Inspirations and more to stay ahead of the curve, create impactful content and keep building brand on social. #SocialMedia #SocialSearch #Content #Creation #Brand #TikTok #ContentGap

Shared some thoughts with Ad Age about how to put social at the center of your marketing 👇 VaynerMedia claims to have “no social media team,” according to Nick Miaritis, its chief client officer. Instead, the whole company is “built with social at the center,” he said. The agency, which employs hundreds of creators, begins its strategic process by identifying “cohorts,” a brand’s various audiences, for which its creatives then make dozens of social ads. VaynerMedia uses the feedback to those ads to inform next steps, such as media buying and creative. Miaritis pointed to VaynerMedia’s 2020 Super Bowl campaign around Mr. Peanut, where it killed off Planters’ 104-year-old spokesnut, as an example. “I could show you 150 social ads that informed that decision,” he said. “We’re creating social media advertising for insights every day to inform those things, rather than doing it in a fake setting, like a focus group.” VaynerMedia Maddie H. Harriet Flory Ewan Larkin #advertising #socialmedia #marketing