Uptick

More and more retailers are getting into the advertising game: Nordstrom Saks Fifth Avenue (just announced last week) Dollar tree Walmart eBay Walgreens Target Kroger Wolt All these brands have launched their own Retail media networks (aka advertising). They are expanding what Google and Meta have dominated over the last decade. Just like Amazon, all these brands have come to understand how powerful this could be for the business. Which is why Retail media networks will account for 20% of ALL ad spend in 2024. This isn’t like putting adsense in your blog. It’s much bigger. I've seen a 5% bounce in EBITDA for D2C brands who've added some simple text based ads on their order confirmation page. A huge untapped potential is starting to get tapped. Uptick

Buying intent for an online shopper on a scale of 1 (lowest) to 10 (highest): Browses the store - 1-3 Finds a relevant product - 4-5 Adds to cart - 5-6 Goes to check out - 7-8 Pays - 9-10 When a shopper completes a purchase, their buying intent doesn’t fall to ‘1’. They’re still in their buying ‘high’ state. They’re still at 9-10. That state of mind is what every seller dreams of. And yet very few eCommerce brands today tap into that post-purchase state of mind. The future of eCommerce are tools that utilize that positive feeling into additional monetization for the brand Uptick

Don't take our word for it. Look what customers are saying...

User: *Completes a purchase of an item they found online* *Feels good* *Feels satisfied* *Rides a purchase high and wants more* Website: “Thank you for purchasing! Let's continue the party by showing you where you live" What a buzz kill. And much worse - what a wasted monetization opportunity. Mega-opportunity. #ecommerce

Uptick is changing the way eCommerce brands make a profit. There’s a spike in revenue that you could create instantly, once your buyer is done buying from you. We have many brands that have added 5% in their EBITDA from adding one line of code to their order confirmation page. Comment “uptick”to learn more. 

EVERY purchase that takes place on a website or an app is an opportunity for an upsell. The shopper has got a purchase ‘high’.  Their credit card is out.  Intent is high. But they’ve already looked in your inventory, and bought what they need. So sometimes an upsell is possible at this point, and sometimes not.   What eCommerce brands are going to find out during the next few years, is that this upsell IS always possible. It just doesn’t have to be THEIR upsell. It can be someone else’s upsell. And you can still make a buck from it. A lot of bucks. #ecommerce Uptick

So many eCommerce brands are kicking themselves for not getting into Meta Ads in time. They missed out on a huge opportunity, when prices were affordable.  Now they’re ready to spend, but the cost is just too damn high. They can’t. There’s a lot of regret out there. The same thing is happening right now with TikTok Shops. Are you going to dismiss it or get in on the action NOW, before it's too late? #ecommerce #tiktok

It’s not just eCommerce that’s going to revolutionize its thank you pages. It’s the entire internet. 5 years from now, monetization will applied in every post-transaction moment: 1. Calling an Uber. 2. RSVPing to an online card for a birthday party. 3. Submitting your email for a newsletter. The way sites and services deal with users that we're finished with, is going to dramatically change. Monetizing users on their way out is still in its infancy. The next 5 years will mature this high-intent, under-monetized vertical, and make it a standard. #ecommerce #marketing

The most under-monetized page on the internet. 5 years from now, it won't look the same. #ecommerce