“The right thing and the profitable thing are the same thing” – Debbie T., Creative Equals. And we have the data to back it up. An analysis of over 22,000 ads across 72 countries, 7,600 brands and 280 categories found that more progressive ads predict greater ROI for advertising investment. The study also found that both brand equity measures and short-term sales likelihood are higher for Unstereotype Alliance members than non-members. Want to become a member? Find out how - https://lnkd.in/e2H7V2_4
Unstereotype Alliance
Non-profit Organizations
Convened by UN Women, this initiative unites industry leaders, decision-makers and creatives to end stereotypes in ads.
About us
Unstereotype Alliance is the global champion for a world without stereotypes. Convened by UN Women, the UN organisation dedicated to gender equality and the empowerment of women, Unstereotype Alliance is a thought and action platform uniting industry leaders, decision-makers, and creatives to end harmful stereotypes in media and advertising content. A growing and influential coalition, our members and allies span multinational brands and advertising networks, industry associations, awards festivals, media companies, not-for-profits and social change consultancies that share our common objective.
- Website
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http://www.unstereotypealliance.org/en
External link for Unstereotype Alliance
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Nonprofit
- Founded
- 2017
Locations
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Primary
220 E 42nd St
New York, US
Employees at Unstereotype Alliance
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Elda Choucair
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Stephan Loerke
WFA
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Shannon Washington
Full-time CCO @ gotham, ex R/GA CCO, MAL, D5. Part-Time Traveler. Sometime Witch. 2023 Cannes Lion Jury President | 2022 Fast Company Most Creative |…
Updates
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The Unstereotype Alliance has come together with Tesco, Kantar and Acast for a first-of-its-kind study into the diversity of audio advertising in the UK. Women make up 51% of the UK population but only 36% of audio ads feature female voices as the lead. The results show there is still work to be done to unstereotype audio advertising, but also provides brands with an opportunity to make small changes that can have a big difference. Read more: Decision Marketing - https://lnkd.in/efeET2CY LBBonline - Little Black Book - https://lnkd.in/enp2np-t Marketing Beat - https://lnkd.in/eTfVKwmZ Marketing Week - https://lnkd.in/e-v5R_-7
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Ads featuring someone with a disability are shockingly rare. 15% of the world’s population is living with a disability. Consumers with disabilities represent an $8 trillion market. But they are being ignored. 1% of the 22 000 ads measured included a character with a disability. Want to be part of changing this? Our proprietary 3P’s Toolkit contains guidance for creating positive portrayals of all communities. Find out more ➡️ https://lnkd.in/e74ed-ey
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The Unstereotype Alliance along with Kantar analysed over 22,000 ads across 72 countries, 7,600 brands and 280 categories in 2023 and found: ✖️ Despite a small YOY increase of 1%, overall there is limited diversity in skin colour of characters in a lead role. ✅ Markets with an Unstereotype Alliance presence have 20% more diversity of skin colours. Read more ➡️ https://lnkd.in/e74ed-ey
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What difference do we make?! Well, quite a big difference actually. Analysis of 22 000 ads across 72 countries, showed that markets with Unstereotype Alliance presence have more positive representations of gender. Want to find out how to join the Alliance and contribute to more progressive portrayals? Head to our website for more info - https://lnkd.in/gRcK3HA
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In 2023, the Unstereotype Alliance along with Kantar analysed over 22,000 ads across 72 countries, 7,600 brands and 280 categories to produce the Gender Unstereotype Metric key findings. 🎉 Overall, portrayals of men and women have improved since 2022. ⚠️ But there is still a lot of work to do in terms of representing people and communities in all their diversity. Read the key takeaways ➡️ https://lnkd.in/e74ed-ey
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⚠️ Artificial intelligence (#AI) mirrors the bias in society. With the right protocols, GenAI can be used as a tool for inclusion. We were joined by experts at #CannesLions2024 to unpack the latest insights and guidance on how those using and developing AI systems can safeguard against regression and avoid regurgitating ‘baked-in bias’. 👀 Watch the session: https://lnkd.in/eQs53A3J Two factors in the baked in bias of AI-powered solutions are: 💻 Who develops AI 🖥️ What kind of data it is trained on Learn more: https://lnkd.in/efDhxd5i
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The Unstereotype Alliance has come together with Tesco, Kantar and Acast for a first-of-its-kind study into the diversity of audio advertising in the United Kingdom. ⚠ Women make up 51% of the UK population but only 36% of audio ads feature female voices as the lead. The results show there is still work to be done to unstereotype audio advertising, but also provides brands with an opportunity to make small changes that can have a big difference. ➡️ https://lnkd.in/eRM9WA5S
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❌ 31% of Black Gen Z consumers are dissatisfied with how advertising depicts them, according to a Collage Group report. ‼️ 42% of Black Gen Z consumers say they are more likely to buy from brands that actively confront and challenge racial and ethnic stereotypes. The research reinforces the urgency of challenging stereotypes in ad content and avoid disengaging an entire generation of consumers. Read more from ADWEEK ➡️ https://lnkd.in/gs5ytzRK
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